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130+ Social Media Acronyms Each Marketer Ought to Know

Studying a brand new language isn’t simple, and there’s sadly no Duolingo Owl for social media acronyms (Duo, in case you’re studying this, I’m completely going to follow my Japanese later, please cease texting me). However correct, intelligent use of web abbreviations is a part of a profitable social media technique — so in case your model is utilizing social media for enterprise, you’re going to wish to examine up.

Improper use of acronyms on-line could be complicated at finest and embarrassing at worst. You don’t need your organization to sound like somebody’s nice aunt Margy:

So we’ve put collectively the last word information to social media acronyms. Learn on for a crash course in web lingo.

Community-specific abbreviations

Community names

FB: Fb

G+: Google +

IG: Instagram

LI: LinkedIn

TW: Twitter

YT: YouTube

DM: Direct message

It is a non-public type of communication, seen solely between the sender and the recipient. On Twitter, Fb, Instagram, and LinkedIn, customers can “slide into” somebody’s DMs by sending a personal message.

MT: Modified Tweet

Tweets that start with MT point out that the Tweeter has edited the content material they’re retweeting for brevity or different causes. That is additionally referred to as a Quote Tweet.

PM: Personal message

Personal messages are the identical as direct messages. If somebody asks you to PM them, they’re primarily asking to maneuver a public dialog into the non-public realm.

PRT: Partial Retweet

That is similar to a RT, however is used to point out that you just’re solely quoting a part of what the opposite Twitter person mentioned initially. Perhaps you’re condensing to save lots of area on your personal commentary, for instance.

RT: Retweet

As an alternative of hitting the retweet button, or retweeting with a remark, some Twitter customers repost a tweet and use “RT” plus the person’s deal with for attribution.

Standard social media acronyms and abbreviations

AFAIK: So far as I do know

Used when sharing details or stating one thing that you just consider to be true, however typing AFAIK exhibits that you just aren’t fully certain. You’re not an professional, in any case.

AKA: Often known as

It is a helpful abbreviation when referring to of us who actually go by two names (Stefani Germanotta AKA Girl Gaga) or referencing a typical nickname (Simone Biles aka the GOAT). Additionally, see “GOAT.”

AMA: Ask me something

AMAs are social question-and-answer periods. Corporations, influencers, model representatives and on a regular basis of us may publish AMAs on Twitter, Reddit, or in a Fb or Instagram dwell stream.

ASAP: As quickly as doable

For whenever you want one thing, proper now.

BRB: Be proper again

This is among the unique social media abbreviations, first used within the late Nineteen Eighties or early Nineteen Nineties. It’s from the chat discussion board period, however finds its approach again on social when the precise event requires it.

BTS: Behind the scenes

Nope, not the Korean boy band. This abbreviation is used to supply followers a behind-the-scenes have a look at your model.


Peter Pan ✨magic✨ #bts #peterpan #flying #balletflex #behindthescenes #fyp

♬ GOOD TIME – Niko Moon


BTW: By the way in which

This social media acronym is used so as to add further data, go on a tangent, or throw some shade.

CMV: Change my view

You’re sharing an opinion, however are conscious that your opinion may be flawed. You’re open to having a civil dialog. The truth is, there’s a complete subreddit devoted to CMV discussions.

change my view Reddit dogs without leashes dangerous

Supply: Reddit

DYK: Do you know

Do you know the DYK abbreviation is an effective way to share a enjoyable truth along with your social media viewers? Write in your social media caption or embrace it as a hashtag.

ELI5: Clarify (it to me) like I’m 5

This social media abbreviation is common on Reddit, and is a approach to request a easy rationalization for a fancy subject or idea.

FBF: Flashback Friday

A approach to throw it again to the previous on a Friday.

FOMO: Worry of lacking out

In case you haven’t heard of FOMO, you’ve been lacking out. This social-bred phobia expresses the anxiousness of absence. For the homebodies there’s the antonym acronym JOMO, which suggests Pleasure of Lacking Out.

FTW: For the win

A typically honest, typically sarcastic, typically full-of-genuine-excitement acclamation. (And on the opposite facet of the coin, FTL means for the loss.)

FWIW: For what it’s value

This social media acronym is usually used to specific one’s opinion, however in a approach that isn’t impolite or overbearing. It exhibits you’re not deliberately attempting to name somebody out in the event that they share one thing you don’t suppose is appropriate. You’ll most frequently discover this on Twitter or message boards.

FYI: On your data

This social media acronym is an informative abbreviation, typically delivered with a touch of sass.

H/T: Hat tip

Generally simply HT, a hat tip is a digital nod that credit an unique supply for intel or a picture. It will possibly additionally stand for heard by way of.

ICYMI: In case you missed it

A approach to spotlight content material or information that may have been missed within the eternal blitz that’s social media.

IMO/IMHO: In my view / In my humble opinion

A disclaimer that somebody is sharing their opinion, not details, about one thing. Opinions are divided on whether or not the H stands for humble or trustworthy.

IRL: In actual life

IRL is used to tell apart when one thing occurs in actuality, not on social media, in video games or anyplace else on the web.

JSYK: Simply so you realize

This acronym is used when delivering helpful data.

LMK: Let me know

When somebody makes use of this social media abbreviation, they’re ready for suggestions or data. Creators will usually add “LMK if this helps!” after sharing recommendation.

MFW: My face when

This acronym is all the time accompanied with a picture that represents a facial features. It’s used each positively and negatively (for instance, “MFW I discover $50 in my previous pants” or “MFW my sister finds $50 within the previous pants I simply gave her).

my fave when I realize 2017 was 5 years ago

Supply: Reddit

NBD: No large deal

Typically used as a humble brag for one thing that’s really an enormous deal for the author of the social publish.

NP: No downside

A really chill response (no matter whether or not it was really an issue).

NSFW: Not protected for work

This one is actually not protected for work. Suppose twice earlier than utilizing it — and sharing any NSFW content material — on a company account.

NYT: Identify your commerce

Utilized in teams and boards the place exchanges are made. Has misled many to imagine The New York Instances is in very excessive demand.

OC: Authentic content material

One other approach of displaying that you’re sharing your personal content material, not another person’s concepts or phrases. Principally the alternative of RT. For instance, sharing a photograph over Twitter that you just took can be OC. Sharing another person’s picture wouldn’t.

WFH: Working from house

Unsurprisingly, this acronym gained a whole lot of traction throughout the COVID-19 pandemic. Typically utilized in on-line chats with colleagues, however this may be helpful for social media as nicely.

SMH: Shaking my head

For the instances when it’s vital individuals know that you just’re unimpressed or incredulous, and probably actually shaking your head behind that display.

TBH: To be trustworthy

Very like IMO, this social media abbreviation is used to point out vulnerability, as a humble flex, to share an opinion or present you agree or disagree with one thing.

TBT: Throwback Thursday

Like FBF, that is one other social media-designated day of nostalgia.

TFTF: Thanks for the observe

Twitter slang. This social media abbreviation is a approach to work together in a optimistic approach with somebody who lately began following you on social.

TFW: That feeling when

Precedes an usually relatable expertise, and is often accompanied by a meme.

that feeling when you're just 15 minutes old lamb

Supply: Reddit

TGIF: Thank God it’s Friday

As a result of all people’s working for the weekend.

TL;DR: Too lengthy; Didn’t learn

Often used to supply a pithy abstract on one thing too prolonged for Web consideration spans. Or it’s the abstract typed out earlier than or after the lengthy rationalization, type of just like the Coles Notes model of a social media caption.

WBW: Wayback Wednesday

Wayback Wednesday takes a visit down reminiscence lane on hump day.

WCW: Lady crush Wednesday

A day of the week to rejoice a self-identifying girl, often on Instagram, for no matter purpose! There’s additionally MCM: Man Crush Monday. WCW can be utilized in a caption or as a hashtag.

Enterprise social media acronyms

B2B: Enterprise to enterprise

Shorthand for an organization that provides services or products for companies (quite than people).

B2C: Enterprise to shopper

Describes an organization that provides services or products on to prospects.

CMGR: Neighborhood supervisor

Neighborhood managers domesticate a model’s relationships on social media. To not be confused with social media managers, neighborhood managers interact and nurture the corporate’s neighborhood.

CTA: Name to motion

A name to motion is a verbal, written, or visible immediate. It presents individuals a directive on what to do subsequent, whether or not that’s “Enroll,” “Subscribe,” or “Name us as we speak.”

Useful resource: Right here’s tips on how to write an efficient CTA.

EOD: Finish of day

Often to point out a deadline. For instance, “Please get this report again to me by EOD Monday.”

EOW: Finish of week

Similar as above, however for the tip of the week (TGIF).

EM: Electronic mail me

There’s no have to schedule one other Zoom assembly. This may be discovered in writing.

ETA: Estimated Time Of Arrival

The abbreviation used when guessing when a deliverable is due. For instance, “What’s the ETA on that weblog publish we’re ready on?”

F2F: Nose to nose

This acronym is used when wanting to rearrange an in-person assembly. For instance, “Reasonably than one other Zoom assembly, let’s schedule one thing F2F.”

IAM: In a gathering

An abbreviation to point out that now isn’t the perfect time for a telephone name or an infinite barrage of textual content messages. You’re busy!

ISO: Searching for

Typically utilized in boards and teams the place issues are solicited, bought, or exchanged.

Facebook post in search of Mother's Day gifts small business BC buy and sell

Supply: Fb

IT: Info know-how

The division you’ll wish to name whenever you’re having technical difficulties (after you attempt turning it on and off once more).

KPI: Key efficiency indicator

A key efficiency indicator is a measure that tracks how successfully an organization is undertaking its targets.

Useful resource: These are the KPIs to trace to be able to measure your model’s success.

MoM: Month over month

Used to point out development or quantitative modifications occurring every 4 weeks. Generally used for modifications in income, energetic customers, web page views or signal ups. There’s additionally YoY: Yr over 12 months. This measures the identical quantitative metrics, however evaluating knowledge over 12 months as an alternative of 4 weeks.

OOO: Out of workplace

Often included in an automatic e-mail, scheduled to be despatched when somebody is aware of they are going to be away from the workplace on vacation, touring for work, or in an prolonged workshop. For instance, “I’ll attempt to get again to you by Monday as I can be OOO for the following three days on trip.”

P/E: Value to earnings

A ratio or metric usually utilized by traders and enterprise analysts to find out the worth of an organization.

ROI: Return on funding

ROI measures how a lot revenue is delivered for given company initiatives. ROI is among the most typical methods companies assess the success of campaigns and ventures.

Useful resource: Discover ways to monitor and enhance your social media ROI.

SEM: Search engine advertising

Search engine advertising is a technique of promoting on the Web. It includes buying adverts on engines like google to extend web site visitors.

search engine optimization: SEO

SEO goals to enhance natural search engine outcomes and enhance the visibility of content material on the internet.

Useful resource: Does social media impression search engine optimization? We let you realize right here.

SERP: Search engine outcomes web page

These are the paid and natural web page outcomes which can be displayed by a search engine after a person performs a search.

SMART (targets): particular, measurable, attainable, related, well timed

A standard enterprise acronym utilized in goal-setting. It reminds the individual setting the targets to create ones that may be tracked and really achieved.

Useful resource: Right here’s tips on how to set SMART targets to arrange your model for social media success.

SMB: Small and midsize companies

Small companies are companies with lower than 50 staff. Midsize (or medium-sized) companies sometimes have lower than 250. In addition they are typically known as small and midsize enterprises (SMEs).

Useful resource: Is your model a small enterprise? Listed below are some suggestions that will help you along with your social media technique.

SMM: Social media advertising

The follow of accelerating model consciousness and consideration on social media, with the target of constructing relationships and producing leads.

SMO: Social media optimization

Social media optimization ensures using the suitable platforms for model advertising. It’s similar to SMM.

SoLoMo: Social, native, cellular

Social, native, cellular describes the convergence of cellular and regionally focused social media advertising that’s grown in reputation due to geo-location know-how.

SRP: Social relationship platform

An SRP is a centralized platform that makes use of enterprise-grade know-how to permit corporations to publish on a number of social media websites, in addition to monitor, average, and analyze.

Useful resource: In case you’re on the lookout for an instance of an SRP, look no additional. Hootsuite is a social relationship platform and right here’s tips on how to use it.

TBD: To Be determined/decided

Use this acronym when the data you want isn’t identified but, as in “Cake for Alyssa’s birthday on Thursday! Flavour TBD.”

TOS: Phrases of service

Phrases of service are the authorized guidelines customers comply with observe to make use of a social platform.

UGC: Person-generated content material

Person-generated content material refers to any content material, together with posts, photos, or movies, created by customers of a platform quite than a model.

WOM: Phrase of mouth

Phrase-of-mouth advertising refers back to the viral passing of name dialog on-line by way of the energetic encouragement of an organization.

Technical acronyms used on social media

API: Software programming interface

An API is a set of instruments, definitions, and protocols that enables software program builders to backend one system with one other. As an example, Google Maps has APIs obtainable for internet browser and app integration in order that totally different corporations can combine map know-how.

CMS: Content material administration system

A content material administration system is a platform that hosts the creation and administration of digital content material. Standard content material administration programs embrace WordPress, Joomla, and Drupal.

CPC: Value per click on

The worth an advertiser pays for every click on earned on a marketing campaign.

CR: Conversion price

The conversion price measures the proportion of people that have taken an motion in your marketing campaign reminiscent of views, registrations, downloads, purchases. Conversions are a key metric relating to calculating ROI.

CRO: Conversion price optimization

Measures taken to enhance conversions.

CTR: Click on-through price

A click-through price represents the proportion of people that click on on a hyperlink after being offered with the choice.

CX: Buyer expertise

Buyer expertise refers back to the relationship a buyer has with an organization by way of varied interactions and touchpoints. Mapping out the client journey is an efficient approach to make sure a buyer may have an excellent expertise along with your firm.

ESP: Electronic mail service supplier

In easy phrases, an ESP is a third-party firm that provides e-mail providers, reminiscent of e-newsletter deployment or advertising campaigns. Standard corporations embrace MailChimp, Fixed Contact, and Drip.

FTP: File transport protocol

A approach of transferring recordsdata or copying recordsdata between computer systems. Typically used for file switch between a server on a community and a consumer’s pc. This is among the best methods of transferring recordsdata — and likewise the oldest, because it was happening within the pre-internet period.

GA: Google Analytics

Google Analytics is an analytics platform for web sites. It permits entrepreneurs to trace web site guests, referrals, bounce charges, and extra.

Useful resource: We let you know tips on how to arrange Google Analytics and use it to trace your model’s social media success.

IM: Immediate messaging

Sending a typed message to another person’s pc instantly. For instance, you’ll be able to ship an IM over Slack, Google’s Hangout Conversations or Skype chat.

OS: Working system

The software program that runs a pc, pill or smartphone. For instance, whenever you get a notification in your iPhone to replace to iOS 16, you’re updating the OS that runs your telephone.

PV: Web page views

Web page views is a tally of what number of guests have landed on a given internet web page. General web page views stats usually tracked alongside distinctive web page views.

RSS: Wealthy website abstract

RSS, typically often known as Actually Easy Syndication, is a format for syndicating internet content material. (Meaning content material from one web site is made obtainable for an additional web site.) Podcasts, blogs, and publishers depend on RSS feeds to share their content material with a large viewers.

Useful resource: Try the Hootsuite Syndicator.

Saas: Software program as a Service

Software program as a service refers to cloud-based functions which can be obtainable to prospects over the Web. It’s typically often known as “on-demand software program” or software program plus providers.” Examples embrace e-mail and calendar apps, and Hootsuite.

SOV: Share of voice

Share of voice measures the quantity of publicity an organization owns in comparison with its rivals. Social share of voice, alternatively, measures model publicity primarily based on social dialog about an organization.

UI: Person interface

The visible a part of a system that’s been designed for finish customers. Principally, it’s the place people and machines meet.

URL: Uniform useful resource locator

A URL is the worldwide internet handle of an internet site or web page. This weblog publish’s URL is

UV: Distinctive views

Distinctive views are the variety of particular person viewers of a web page, video, or picture. For instance, if a single person reads a narrative on an internet site 10 instances, it should register as 10 web page views and one distinctive view.

UX: Person expertise

In digital design, person expertise examines how successfully individuals interface with programs reminiscent of web sites or functions. Good UX goals to know customers’ values, wants, skills, and limitations.

VPN: Digital non-public community

A personal community that provides the person anonymity when utilizing the web by providing an encrypted connection, versus being on a public community. A VPN may be used to guard the person from hackers or spyware and adware.

Gen Z social media acronyms

Gen Z has a spending energy estimated at over $143 billion — that’s some huge cash. And Gen Z’ers are identified for aligning their spending with their values, so now’s the time to be #relatable. Right here’s the abbreviations Gen Z is utilizing proper now.

411: Info

In case you’ve received the 411, you realize what’s up.

AF: As f–––

An addition for emphasis, i.e. I’m hungry AF.

AFK: Away from keyboard

Used to let others know there may be a little bit of a delay in replying to their message as a result of, nicely, you aren’t at your keyboard proper now or are at the moment offline.

BAE: Earlier than anybody else

Affectionate time period for somebody’s pal, crush or companion.

BC: As a result of

‘Trigger BC is simply simpler.

BFF: Greatest associates eternally

An acronym that exhibits somebody is a extremely, actually shut pal. Like, one of the best.

FFS: For f–––‘s sake

Simply complete exasperation.

FML: F––– my life

Typically used earlier than or after an unlucky anecdote.

GOAT: Biggest of all time

This social media acronym acknowledges the perfect of their area. Not everybody will get to be a GOAT. For instance, Simone Biles is the gymnastics GOAT.

HMU: Hit me up

Name me, get in contact, slide into my DMs, and so forth.

IDK: I don’t know

In case you don’t know what this implies, IDK how that will help you.

IDGI: I don’t get it

An acronym used to specific confusion.

ILY: I like you

Generally additionally written as ILU. Additionally acceptable are hearts and blow-kiss emojis.

JK: Simply kidding

A useful add-on for when the joke’s not apparent.

JTM: Simply the messenger

Shorthand to point that you just’re not the supply of the information you’re sharing. Typically utilized in teams and message boards.

KK: Okay

A approach of claiming, “cool” or “all good” or “I received it.” However whenever you kind KK, you’re displaying that you just’re chill about that call. You’re informal.

LOL: Laughing out loud

As a result of we will’t hear your laughter on the Web.

LOML: Love of my life

One other shorthand time period of affection (used principally in platonic and romantic relationships—don’t use it along with your boss).

LMAO: Laughing my a–– off

For when laughing usually doesn’t reduce it. Or when one thing is admittedly humorous.

MRW: My response when

A social media acronym that’s most frequently paired with a picture or GIF to point out the way you’re feeling about one thing.

NVM: Nevermind

Simply overlook about it.

Obvs: Clearly

Obvi can also be used, obvs.

OH: Overheard

Precedes a direct quote or paraphrase picked up from eavesdropping.

OMG: Oh my God

Or “Oh my goodness” additionally works.

OMW: On my approach

An abbreviation to make use of whenever you’re assembly up with somebody, or simply expressing being on the transfer usually.

Pls: Please

Please, sans vowels.

POV: Viewpoint

This acronym has been round a very long time, however it’s blown up particularly on TikTok: creators sometimes deal with the digital camera as if it’s an individual, giving viewers that individual’s perspective.


I’ll get the display fastened quickly after these payments 🥲 #pov

♬ unique sound – CEO of smol pp


PSA: Public service announcement

A approach to broadcast a message thought of worthwhile to most of the people.

RN: Proper now

An actual-time temper, i.e. “So hungry RN.” You can too ask somebody WYD RN? (Translation: What are you doing proper now?)

ROFL: Rolling on the ground laughing

A full diploma above LMAO.

SRSLY: Critically

For severe incredulity.

TMI: An excessive amount of data

Used earlier than offering an excessive amount of data (i.e. “this can be TMI, however…”). Or to inform somebody they’ve: “That’s gross! TMI!”

TTKU: Attempt to sustain

Typically utilized in a sassy approach to name somebody out once they’re not fairly quick sufficient to know a joke or a truth.

TY: Thanks

Or thx.

WBU: What about you

“I’m doing nice, WBU?”

WDYM: What do you imply

An abbreviation to point out you don’t completely get what’s happening proper now. You want somebody to make clear for you.

WTF: What the f–––

Critically, WTF. Additionally could be shortened to only TF.

YOLO: You solely dwell as soon as

Only some years in the past, YOLO was used loads to point out that you just’re residing your finest life. Now, in true Gen Z type, it’s principally utilized in an ironic approach—it’s cringey.


#slay #yolo #cringe #genz #millennial #zillennial #bikeride #colonialparkway #jamestownva #williamsburgva #virginia #heyya #slayya

♬ unique sound – 😳

YW: You’re welcome

Don’t point out it, utilizing solely as many letters as vital.

Grasp these acronyms and your model can be one step nearer to social media success.

(It’s all a part of growing an efficient technique).

Alright of us, class is formally dismissed. For now. Get your self a snack, you’ve been working arduous AF.

DYK Hootsuite makes SMM simpler and faster? Schedule, compose, and publish posts to FB, IG, LI, TW, and YT all from one dashboard. Srsly! Attempt it free rn.

Attempt it free!

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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