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16 Easy Concepts with Examples

Questioning what to publish on Instagram?

This text offers you 16 Instagram publish concepts you should utilize at the moment. Examples under!

Most of you realize we constructed the Submit Planner app to be a neverending supply of content material for Instagram, Fb, LinkedIn, Pinterest, Twitter and extra.

Effectively… we additionally wrote this text so you may rapidly seize 16 Instagram publish concepts will get your followers double-clicking your pics TODAY.

However honest warning: Utilizing these concepts may get you A LOT extra followers and extra engagement! 🙀😂

What to Submit on Instagram: 16 Easy Concepts with Examples

Instagram is beloved as a result of it helps folks inform their tales by way of footage and movies.

Do you know the typical engagement fee for an Instagram enterprise account with lower than 10,000 followers is sort of 2%?


This implies engagement potential on Instagram is thru the ROOF!

So your enterprise needs to be getting a chunk of that “engagement pie.”

If you would like the EASIEST answer, head over to Submit Planner and take a look at the Viral Images characteristic for Instagram. You should use it to search out top-performing pictures on any matter.

You too can use our new Content material Studio to create and customise your personal authentic photos!

This publish will train you:

(May your Instagram content material use extra consistency? Schedule your posts on the proper days and instances by first making a free Submit Planner account!)


Here is what to Submit on Instagram

All these Instagram publish concepts might be utilized to your feed posts and your tales!

1. Your enterprise’s merchandise in use

IMG-0366A strong approach to inform your organization’s story?

Submit pictures or movies of your product utilized in the actual world.

This helps viewers think about themselves utilizing your product in motion.

The identical factor goes for a service, you may present what your organization does step-by-step to ship on what your clients pay for!

With displaying your product in use, bear in mind to not overdo it (you wish to sprinkle the sort of publish each every now and then.)

2. Behind-the-scenes

Extra & extra companies are sharing pictures taken behind the scenes.

These photos work nice for offering an genuine voice on your model.

Listed here are some examples of behind-the-scenes content material:

  • A venture you are engaged on (video, eBook, course)
  • An organization assembly
  • Your work set-up
  • Issues occurring earlier than an interview

Here is an instance from on-line enterprise coach Louise Henry:


If it is a feed publish, do not forget so as to add the greatest Instagram hashtags on your trade! (Extra on hashtags later.)

Behind-the-scenes is all about authenticity and is a improbable approach to present a special aspect of your model.

3. Selfies

IMG-0367Okay, I do know you realize this one!

Selfies are throughout social media, and for a great motive!

They’re easy and might be taken anyplace.

A very good selfie is all about the suitable angle!

We even have a whole article about how you can take improbable selfies that may rake in additional engagement, test it out!


Let’s say your creativity gauge is working low, and also you want concepts for FUNNY Instagram posts.

Instagram quotes might be simply what you want.

Yow will discover quotes throughout social media to share.

However attempt Submit Planner’s content material library if you wish to do it quick AND effectively.

Right here, yow will discover all one of the best quotes you’d probably want.

That means it isn’t simply humorous quotes, there are additionally deep and inspirational quotes.

One other good thing?

Quotes may also help your enterprise web page break up monotonous content material.

Quotes get among the strongest engagement on Instagram, so do not forget to have them in your Insta tales as effectively!

5. A social trigger

Many people imagine in one thing that is greater than ourselves.

On the subject of social causes, sharing them along with your viewers is a improbable approach to present your enterprise is concerned with a optimistic change.

IMG-0368Consider a trigger you care about and point out what your organization is doing to contribute to its success.

Invite followers to affix the trigger and educate them on what it is all about!

6. Video

Social media is a fast-paced medium.

Video is handled otherwise relying on which social media platform you are on.

However Instagram solely permits 3-60-second movies.

For example your video is 30 seconds.

In that timeframe, you should seize consideration, hold consideration, and discover a approach to elicit engagement.

  • “Grabbing consideration” is when you’ve a “scroll stopper” within the first 3-seconds of your video.
  • “Conserving consideration” is when you’ve video cuts, subtitles, and fascinating content material your common follower will LOVE.
  • “Elicit engagement” is when an Instagram caption asks for engagement or the content material has a “wow” issue that invitations it.

7. Hyperlapse content material

The Instagram Hyperlapse app enables you to seize spectacular, time-lapse video with simply the push of a button.

IMG-0369Listed here are some niches that might profit extremely from Hyperlapse content material:

  • Outdoor
  • Cooking
  • Images
  • Artwork
  • Automotive
  • Know-how
  • Journey

And these are simply to call just a few! You should definitely get artistic in YOUR trade.

8. Throwback Thursday or #TBT (solely on Thursdays!)

Thursdays are when Instagram customers share photos from the previous.

They might be pictures from when your organization was simply beginning out or photos from enjoyable firm events of yesteryear.

Don’t overlook to make use of the hashtag #TBT or its variations:

  • #Throwbackthursday
  • #Throwbackthursdays
  • Throwbackthursdayy

This fashion, your publish reveals up on the hashtag web page!

9. Humorous Images & Memes

A few of the BIGGEST influencers and corporations use memes to get some laughs out.

IMG-0372Humorous pics assist lighten the temper & will painting your enterprise as an organization with coronary heart (and a humorousness after all!)

Let’s face it:

While you consider “companies,” you do not at all times consider “comedy.”

So including comedy is the PERFECT approach to stand out!

Your Instagram account will really feel enjoyable & light-hearted once you additionally sprinkle in just a few memes.

Think about making a meme about your enterprise, product, or trade.

You should use Canva at no cost to create memes (which additionally integrates with Submit Planner).

Be looking out for fashionable meme photos by looking your Instagram discovery feed.

10. A sneak-peek

Releasing a brand new product or characteristic quickly?

Tease your viewers with it!

Let’s face it, film trailers get us excited, and the anticipation makes us wish to TELL our pals.

Your sneak-peek generally is a quick video or a picture that claims a bit in regards to the new product or characteristic.

Having a date for when it’ll be launched is a good way to realize consciousness and even get pre-orders.

11. Do a month-to-month problem

Consider doing one thing totally different EACH day.

Possibly like a 30-day images problem!

For instance, when you had been a health influencer, you possibly can do a 30-day weight-reduction plan problem the place you publish your progress and the way you feel in your tales.

Here is an instance of a month-to-month problem, a clear consuming one:


12.Tutorials and how-to’s

For those who’re in enterprise, it means you’ve experience in one thing.

If you realize one thing effectively, another person most likely does not understand it in addition to you do.

Tutorials are a good way to share worth with viewers members.

To not point out it attracts regular engagement like folks asking questions and tagging their pals.

For instance, when you’re a health coach, you possibly can publish movies of how you can correctly do sure workouts.

Bear in mind to interrupt it down step-by-step to maintain it easy.

13. Do a pattern

Social media is DRIVEN by traits.

Each month…scratch that...EVERY WEEK, one thing massive is trending.

While you leverage traits, it may be the proper VIRAL hit your Instagram enterprise web page wants.

Developments might be:

  • Challenges
  • Video concepts
  • Information tales
  • Merchandise

Discovering trending content material is tremendous straightforward with Submit Planner’s content material library. Filter by trade, and browse what everyone seems to be speaking about!

Screenshot 2021-10-22 at 22.34.3914. Consumer-generated content material (UGC)

UGC is once you repost content material that your followers posted associated to your model.

86% of manufacturers are utilizing UGC of their advertising and marketing technique.

Your clients are a few of your BEST advocates.

So utilizing UGC opens the door to impactful posts.

Here is a UGC instance from Starbucks:

IMG-0374You should definitely incorporate UGC to assist emphasize your product (particularly after you have finished a product “in motion” publish).

15. Instagram Reels

Instagram Reels was rolled out in the summertime of 2020.

This characteristic is an excellent SHORTER approach to share movies, lasting as much as 15-seconds.

Reels allow you to:

  • File a number of quick movies
  • Pace up or decelerate your clips
  • Add music from Instagram’s music library

Why use reels?

They’re an excellent faster manner for your enterprise to share data and particularly leisure.

To not point out, it is also versatile.

Reels are within the “reels” part of your Instagram web page however can be posted to your tales AND feed.

Listed here are different advantages of Instagram Reels:

  • Reels with tons of engagement get pushed to the Instagram Discover web page the place it may possibly get EXPONENTIAL attain.Additionally they seem bigger on the discover web page than feed posts do.
  • They’re very straightforward to repurpose and share on different platforms by saving the video.

16. Transformations

If your enterprise has helped many individuals, sharing a metamorphosis can encourage folks to work with you.

In different phrases, a metamorphosis reveals the RESULTS you may produce.

You may see this lots with coaches within the health area of interest and gurus of every kind.

Transformations are a type of a case examine.

In your caption, write about the place your buyer was at first and the outcomes they achieved ultimately. Additionally, point out what YOU did to get them there!

Ought to I add hashtags to my Instagram posts?


Utilizing hashtags is likely one of the BEST natural strategies to unfold your content material to MORE folks.

In keeping with WordStream, it’s best to use about 11 related hashtags per publish.

Additionally, don’t use too many broad or over-popular hashtags as a result of your publish will likely be drowned out by all the opposite customers!

Need extra Instagram hashtag gold nuggets?

Try our article about Instagram hashtags for companies for deeper inside scoops on how you can use them.

What ought to I publish on my Instagram highlights?

We have coated some nice Instagram publish concepts for Instagram feeds and tales — however Instagram Highlights have some greatest practices too.

If you do not know already, Instagram highlights are a sequence of tales you may group right into a class in your Instagram web page.

They seem like this:

5086156Submit your greatest tales in classes in order that it is easy for customers to take a look at them.

That is what makes highlights nice.

Not everybody will see your tales inside the 24-hour timeframe.

However everybody can see your highlights ANYTIME!

And by the way in which…


For those who browse many manufacturers, you may discover that they add Instagram spotlight covers to characterize every class.

(These are sometimes simply mini graphics.)

This offers your web page a BRAND really feel.

Yow will discover Instagram covers on Pinterest and different web sites with only a Google search.

What are good instances to publish on Instagram?

There’s a button that claims “insights” in your profile.

Instagram Insights lets you realize the web exercise of your followers.

Be aware of peak hours when your followers are on-line, and publish content material at these lively timeframes.

However are there universally “greatest” posting instances?

Form of.

Nonetheless, tailoring your posting time to YOUR viewers is the really greatest posting time!

For those who’re working a enterprise, I can guess my proper foot that you simply get busy infrequently.

With this actuality, scheduling your content material is your greatest guess (critically!).

With that mentioned, let’s talk about how we will schedule Instagram content material constantly.

How can I schedule my Instagram posts simply?

Your Instagram content material might be scheduled utilizing a social media scheduling device like Submit Planner!

It is not simply the “bulk publish scheduling” characteristic and even the “content material library” that makes it superb.

It’s additionally the truth that Submit Planner enables you to save Instagram profiles and group them so you may achieve inspiration sooner or later!

And if your enterprise is on different social platforms, Submit Planner can publish to these too.

And guess what?

Beginning with Submit Planner is as straightforward as making a free account!

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