20 New Efficient Product Launch Announcement Emails — Stripo.e-mail

What makes iPhones the most-awaited product of the 12 months? We all know there are smartphones on the market that aren’t worse than Apple’s merchandise (pricey Apple builders, I encourage your pardon), however most individuals don’t pay shut consideration to these merchandise’ releases and updates.

After all, one might imagine that Apple is so awaited due to the facility of its model identify. Nevertheless, this model was not at all times this well-known. However their first launch was broadly mentioned. They owe their success to a well-thought-out product launch marketing campaign and a correct new product launch announcement e-mail.

(Supply: E-mail from Apple)

Well-known manufacturers evoke anticipation and want in prospects to purchase and use their merchandise. How? We’ll share examples of the most effective product launch campaigns run by world-famous corporations.

What’s a product launch announcement?

The product launch announcement is a set of actions geared toward selling a brand new product.

Hopefully, your new or upgraded product’s options meet prospects’ wants and even exceed their expectations.

Previous to selling and asserting your up-and-coming product, attempt it out, and outline its professionals and cons. And be trustworthy with the audience throughout the entire announcement marketing campaign.

(Supply: E-mail from Starbucks)

Find out how to announce a product launch successfully through newsletters

You will have to construct a product launch e-mail sequence to maintain the audience up to date and to maintain them keen on your product.

What number of emails must be within the sequence? Relies on how a lot time you may have left. However make, not less than, 3 of them.

E-mail 1 — Teaser e-mail

The primary e-mail — a teaser e-mail — is to tell recipients in regards to the upcoming launch. On this approach, you construct anticipation. Right here, you may point out a couple of distinctive options that your product possesses, or could say that one thing big is coming.SahringSpecifying the launch date is elective at this stage.

(Supply: E-mail from Apple)

(Supply: E-mail from Monica Vinader)

E-mail 2 — Product launch announcement e-mail

The second is to replace your customers. Remind them in regards to the options you talked about in a earlier e-mail and add a brand new one.

(Supply: E-mail from Porsche)

Or share some data in your product you probably have not performed this within the earlier e-mail. Make sure you embrace some images of the product.

(Supply: E-mail from Apple)

E-mail 3 — Product announcement e-mail together with the Pre-Order possibility

Within the third e-mail, after you may have revealed the product’s primary choices, add images and the “Pre-order” button on this e-mail.

Many staunch followers would like to be the primary to personal your product.

(Supply: E-mail from WB Video games)

E-mail 4 — Saying that the product has been launched

The fourth product launch e-mail is to tell recipients that the product has been launched. Right here you clarify to prospects how they’ll get this product.

(Supply: E-mail from Brighton)

E-mail 5 — Observe up e-mail

Regardless of how ardently your prospects had been ready on your product, some nonetheless might need missed the brand new product launch e-mail. Remind them they’ll nonetheless purchase your product.

(Supply: E-mail from Adidas)

Vital to notice:

For those who begin the brand new product announcement e-mail marketing campaign a couple of months/12 months previous to the discharge date, then you might be welcome to increase your sequence to 4-6 emails.

20 efficient product launch e-mail examples

We hope these samples will get you impressed to construct your highly effective product launch emails.

Instance 1. Hold prospects intrigued until the final second — Lamborghini

This well-known automotive model is aware of tips on how to keep prospects’ curiosity with out saying a phrase about what they’re going to launch. As an alternative, they’re inviting their model fanatics to an occasion the place they’re going to share the main points of the brand new product. Even the picture on this new product launch e-mail pattern doesn’t say something in regards to the future launch.

(Supply: E-mail from Lamborghini)

Instance 2. Give your model followers early entry to the brand new merchandise — Athleta

Permit early entry both to these prospects who purchase from you extra usually than different customers, or to those that downloaded your app, identical to Athlet did it.

(Supply: E-mail from Athleta)

Instance 3. Let your staunch prospects be the primary to know — Adidas

On this e-mail, Adidas promised to inform prospects in regards to the product launch a couple of hours earlier than they ship over the product launch announcement e-mail to your complete contact base.

(Supply: E-mail from Adidas)

Instance 4. Add some thriller to your emails — Mercedes Benz

You do not actually need to point out the product you might be about to launch in a product launch announcement e-mail. Present its prototype.

(Supply: E-mail from Mercedes Benz)

Instance 5. Present detailed data on the product — E-mail on Acid

(Supply: E-mail from E-mail on Acid)

Be descriptive. The extra particulars you share within the product introduction e-mail the higher.

I can’t omit the infographics on this e-mail — it’s superior. 

Instance 6. Present the product from totally different angles — Hill Metropolis

(Supply: E-mail from Hill Metropolis)

There are instances when a picture is value a thousand phrases, particularly with regards to product introduction emails.

Instance 7. Let the designer current their very own assortment — Brighton

Personally, I really like this custom applied by Brighton, the jewellery retailer.

(Supply: E-mail from Brighton)

Each time, when launching a brand new assortment, Brighton lets the designer current it by him/herself. The creator of the gathering speaks from her coronary heart and explains what precisely motivated her to craft this specific line.

Instance 8. Be supportive — Everlane

(Supply: E-mail from Everlane)

It is a new product merchandise and prospects have no idea whether or not it’s about to go properly with the remainder of their wardrobe. Be supportive — present them with vogue suggestions on tips on how to put on this cashmere rib with different items of the model’s attire. Everlane even shared images of what it’s about to seem like.

A pleasant trick to extend gross sales, huh?

That is one among my favourite clothes line launch publication examples.

Instance 9. Persuade to purchase from you/play on folks’s self-importance — Maybelline

(Supply: E-mail from Maybelline)

In the case of vogue and developments, for quite a lot of your subscribers, nothing might be extra convincing than suggestions by outstanding folks. The Oprah Journal awarded this lipstick, proper? — Then undoubtedly, I ought to attempt it, too.

Instance 10. Make it clear — Tesla

(Supply: E-mail from Tesla)

Definitely, you do should be mysterious, and intriguing, however not on the product launch day. As soon as the product is offered to order or pre-order, make your copy straight. Add images and even movies of the newly launched product. There must be no misunderstanding.

Instance 11. Use movies in product announcement emails — Appcues

(Supply: E-mail from Appcues)

Solely the one who is in love with the product can describe it at its greatest. And who loves the product most? Proper, the CEO and builders. In some instances, it’s the identical particular person.

Let the CEO converse, and file a video the place she or he describes the professionals of the product within the smallest particulars.

Instance 12. Ship an invite to a stay presentation — Tesla

In case you are internet hosting a whole offline occasion the place a speaker on behalf of your workforce presents a just-launched product, make sure to ship the occasion announcement e-mail to your contact base, together with present prospects.

(Supply: E-mail from Tesla)

Tesla despatched this invitation like an hour earlier than the very occasion.

Nevertheless, that they had additionally promoted this occasion through social media channels.

Instance 13. Encourage to buy your product — Apple

(Supply: E-mail from Apple)

Apple might be the most effective at working product launch e-mail campaigns. Each phrase, each character issues.

Yet another factor that makes them distinctive — as soon as the precise product launch date is about, they hurry to share it with prospects!

Instance 14. Be interesting — Ferrari

(Supply: E-mail from Ferrari)

It is a good announcement of an upcoming product. Ferrari right here appeals to self-importance 🙂

As a result of who wouldn’t wish to be the primary to own one thing luxurious? And to win…

The “Pre-order” button helps — it means I received’t have to remain in line, I’ll obtain my parcel on the discharge day, I might be actually the primary to attempt.

Instance 15. Emphasize the sensation of anticipation — Grammarly

(Supply: E-mail from Grammarly)

High-requested characteristic… good trick! Even when a few of your prospects didn’t care about this feature, they’re now more likely to attempt it out to search out out what made it so anticipated.

Instance 16. Spotlight the brand new options intimately — Nokia

(Supply: Actually Good Emails)

I discover this e-mail marketing campaign good for 3 causes:

1. The 2 CTA buttons that repeat themselves.

2. Brian Crecente from Rolling Stone praised this product.

3. Nokia highlighted the highest professionals of Metal HR by itemizing and illustrating them.

Even when simply glimpsing at this e-mail, prospects will nonetheless see that this watch is value contemplating if not buying.

Instance 17. Remind how quickly the product might be launched — Brighton

(Supply: E-mail from Brighton)

Brighton mentions the launch day throughout all emails, throughout all promo emails. Even when the e-mail shouldn’t be a chunk of the product launch marketing campaign.

Good method to not let your prospects neglect about your releases.

Instance 18. Construct a product launch e-mail sequence — Everlane

Everlane despatched out 4 emails.

E-mail 1 

They only knowledgeable us that each minute 1,000,000 plastic bottles are made. And added they’re about to do one thing about it:

(Supply: E-mail from Everlane)

E-mail 2

They notified us they’re going to remove virgin plastic by producing outwear out of it:

E-mail 3

They lastly allow us to take a sneak peek on the upcoming product.

E-mail 4

They lastly introduced the sale has been began and added the CTA button.

That is easy but wonderful!

Instance 19. Structurize your e-mail for simpler notion — Stripo

New product launch e-mail template:

This e-mail template incorporates room for heading and CTA textual content, video block, and outline fields. All content material is structured.  Which makes it simpler to understand data and makes your e-mail extra interesting.

When you decide it on your future product launch e-mail campaigns, you’ll solely need to barely edit it:  exchange our content material and emblem with yours.

Instance 20. Join a brand new product launch with earlier releases or your model historical past — Porsche

Let your prospects purchase not solely your product however your story. Issues which have a historical past usually price extra and are cherished extra.

(Supply: E-mail from Porsche)

Product launch e-mail topic strains: Examples

The topic could also be inventive, but clear and descriptive.

1. You’ve got signed up for the Alphaedge 4D Sneakers launch — Adidas.

2. We’re bringing our imaginative and prescient to the street: Mission E turns into Taycan — Porsche.

3. Introducing Marketing campaign Precheck — E-mail on Acid.

4. Introducing the seamless Practice Tee — Hill Metropolis.

5. JUST RELEASED: An Unique New Assortment! — Brighton.

6. Cashmere Rib Is Right here — Everlane.

7. Introducing Shine Compulsion Lipstick’s Latest Shades! — Maybelline New York.

8. Tesla Updates: Mannequin 3 is Obtainable to Order — Tesla.

9. Introducing The Development Lab! — Appcues.

10. Get Prepared — Livestream Cybertruck Unveil! — Tesla.

11. The primary Scuderia Ferrari gaming headphones: don’t miss out! — Ferrari.

12. Grammarly’s Chrome Extension + Google Docs, Collectively at Final! — Grammarly.

13. Nokia metal HR has arrived — Nokia.

14. Impressed by the long run: The VISION AVTR — Mercedes.

15. In 7 Days: ReNew — Everlane.

16. It’s Time to Renew — Everlane.

17. In 2 Days: ReNew — Everlane.

18. The Wait Is Over: ReNew — Everlane.

19. AlphaEdge 4D Reflective: Coming quickly — Adidas.

20.  Meet the Superhero of Denims — Athleta.

21. Introducing the primary ever Hole Residence Assortment — Hole.

22.  We requested, we listened, we launched! — Monica Vinader.

23.  YEEZY LAUNCH STARTS IN… — Adidas.

24.  In The Particulars: Launching Enchanted Backyard — Brighton.

25.  The brand new Taycan Cross Turismo. Arriving Quickly. And Quick — Porsche.

A few of these examples are trivial, some are daring. There aren’t any greatest practices on tips on how to write efficient product launch topic strains. There may be one rule solely: Be inventive and daring when engaged on a brand new topic line on your launch messages.

Find out how to construct a product launch e-mail with Stripo

You possibly can decide any from our “New assortment”, and “Product replace” e-mail templates.

Additionally, you may effortlessly construct one with us:

Step 1. Decide a template

To take action, in your account, click on the Templates tab, then enter the “Ready templates” tab, and decide the one you want.

Step 2. Work on product launch e-mail header

Add your emblem and insert it as a picture.

It’s also possible to add a menu if essential. Nevertheless, well-known manufacturers nearly by no means do it for product announcement emails.

Constructing a banner on your product launch e-mail

The banner might be represented as an a) banner picture or a b) carousel of banners.

a) banner picture

• add your banner picture;

• then select orientation;

• apply matching filters;

• add a duplicate over your banner picture to make it compelling;

• you may also add an image of a CTA button drawn by your designer over your banner picture. 

For extra data on tips on how to construct an efficient banner with Stripo in below 10 minutes, please consult with our weblog submit and watch a brief video.

b) carousel of banners

There are two sorts of carousel — CCS and AMP picture carousel.

The second is supported now by Gmail and Yahoo each desktop and cellular apps.

How does it work? Customers swipe from one to a different banner picture.

Interactivity, particularly, in product announcement and promo emails improve prospects’ engagement. 

Stripo permits including as much as 16 slides:

• drag an AMP carousel block in your product announcement e-mail template;

• allow “Preview pictures”, set their measurement — the preview pictures might be positioned under the picture carousel;

• add your picture;

• edit it if essential;

• place a CTA button over it for those who like;

• click on the “Add slide” button;

• add a brand new picture, and many others.

For extra data on tips on how to construct AMP carousels with Stripo, please consult with our respective weblog submit.

Including video

Video, the place you spotlight your new product’s options or present tips on how to use it, can improve the conversion price.

Straightforward to embed one with Stripo in your emails:

• drag a video block into your e-mail;

• insert the hyperlink to your video that you just’ve beforehand uploaded to Youtube or Vimeo in a respective discipline;

• Stripo will add video’s alt textual content robotically;

• select the play button coloration;

• add a customized thumbnail picture to make it extra significant. 

Including countdown timer

Timers are vital for emails of this type.

(Supply: Pinterest)

Stripo prevents you from the need to construct a timer elsewhere exterior an editor, then paste the embed code and work on the timer’s responsive design.

With Stripo, you may construct and customise timers immediately in our editor:

Designing a CTA button

Have you ever satisfied potential prospects they should purchase your product? — Nice! Present them the place they’ll do it.

Construct a CTA button that’s fairly noticeable:

• open the “Look tab”;

• go to the “Basic” settings;

• enter the “Button” tab;

• work on the button’s design — this fashion, you apply these settings to all of the buttons you’ll use in your e-mail;

• allow the “Spotlight hovered buttons” possibility for those who like — your buttons will change coloration as soon as a person locations the mouse pointer over your button;

• toggle the “Help of Outlook” button — in order for you your buttons to avoid wasting them form in Outlook;

• drag the button block in your e-mail template.

Please, discover extra data on the sorts of buttons in our “E-mail Name to Motion Finest Practices” weblog submit.

Ultimate ideas

E-mail is a robust channel. We simply confirmed tips on how to correctly e-mail a buyer a couple of new product.

However we suggest that your launch marketing campaign additionally consists of social media bulletins, and advertisements on mass media — to make your product launch campaigns much more highly effective.