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5 tricks to appeal to the proper candidates and construct a compelling employer model

Strategies for employer branding

Ukraine has skilled a 15-folddrop in all job vacancies in the beginning of the full-scale conflict. From three to 5 occasions extra candidates apply to at least one . Even the extremely aggressive candidate-based IT market had 2 occasions fewer jobs posted and the competitors amongst entry-level candidates has risen enormously. The variety of vacancies is rising each month however but not recovered to the pre-war quantity, in accordance with, a key Ukrainian job portal, and, an IT neighborhood.

However many recruiters are nonetheless struggling to seek out appropriate candidates with the required onerous and comfortable expertise who get together with the present crew and match the company tradition.

In instances like this, constructing an employer model isn’t a magic wand for hiring, but it surely helps appeal to folks with the identical values and reduces the time the candidate must resolve after their first contact with the recruiter. Listed here are 5 tricks to construct a compelling employer model even in a aggressive market.



Know your strengths and weaknesses. It’s important to speak your variations from the opposite companies within the business and past. Messages like “comfy workplace and pleasant ambiance,” or “firm that cares about staff,” don’t work anymore as a result of that is one thing you see in each second job posting. And with out actions and causes to imagine, it seems like one other cliche. Attempt to discover as a substitute one thing that makes the ambiance in your organization distinctive. Speak to the crew and talk what they love in regards to the firm, their undertaking and cooperation with one another.

Deal with folks and services or products. Candidates wish to know who they’ll work with and what impression on society they’ll have. Constructing communications on actual tales, crew and product updates helps appeal to new professionals and switch exterior communications right into a profit. This is a chance for the corporate’s results in develop horizontally as market consultants, really feel acknowledged and see the significance of their work.

Exterior communications develop from inside. Employer branding isn’t a mass-market product. Its job is to concentrate on compiling candidates, discover the proper key messages for every viewers section and use communications instruments accordingly. It’s also not a spot to comply with traits, lie about who you’re or copy the rivals. Use genuine wording and talk the corporate’s or founders’ values to draw individuals who share it.

Be trustworthy about ups and downs. Being open and constant is the important thing to constructing a compelling employer model. Whether or not it’s an award, new contracts, layoffs or a wage reduce, it’s essential discuss the crew by it: clarify the impression on the on a regular basis work and the corporate’s technique. In the case of a disaster, clarify how the difficulty influenced the corporate and the way you propose to make use of this expertise or change the processes to keep away from the identical state of affairs.

Satan within the particulars. Employer branding is a posh product representing an organization as an employer, potential employer, companion and a part of the neighborhood or society. The way you talk throughout the crew, give provides or decline candidates, and cooperate with companions additionally impacts your picture amongst candidates and the present crew. Optimistic mentions within the media are influential however they work even higher when enlightened with critiques of the ex-workers and impressions of the subcontractors and neighborhood consultants.

Viktoriia Chernova works with Newsfront Communications.


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