As a enterprise proprietor, you realize that e mail advertising is likely one of the handiest methods to succeed in your target market and improve gross sales. That is why it is so vital to decide on the appropriate e mail advertising platform for your corporation.
On this weblog put up, I will examine Sendinblue with a few of its high alternate options.
I’ll additionally cowl the important thing options that make every e mail advertising platform on this record stand out and likewise have a look at the professionals and cons of every platform so to resolve which one is greatest for you.
High Sendinblue Options and What Makes Them Stand Out
Sendinblue is a good e mail advertising platform. However what in the event you’re searching for a less expensive various? What in the event you want extra options or use automation guidelines?
No matter it’s possible you’ll want in an e mail advertising instrument, this record has bought you coated. You may additionally get data on the important thing options, professionals, cons, and pricing of every platform.
So whether or not you are simply beginning out or are searching for an improve, learn on for the most effective choices on the market.
1. Fixed Contact
Fixed Contact is likely one of the hottest e mail advertising platforms and it is easy to see why. It has a user-friendly interface, and a variety of options, and it’s extremely inexpensive.
Additionally, it lets you develop your e mail record, ship superior emails on the proper instances, and likewise generate new leads with social media adverts all via one single platform.
Key Options
- Finest-in-class e mail supply fee of 97%.
- A whole bunch of pre-built templates to select from.
- Drag-and-drop editor to create your individual e mail design.
- Advertising automation to ship focused emails primarily based on how customers interact together with your emails.
- Buyer record administration and person segmentation to ship customized emails.
- Actual-time reporting options that can assist you determine prospects, see the place they’re within the gross sales cycle, and personalize emails to interact them instantly.
- Ship deserted cart emails in your Shopify and WooCommerce shops.
- Run Fb and Instagram Advertisements.
- Ecommerce integrations.
- Not like many rivals, Fixed Contact does NOT cost clients to host unsubscribed contacts in your account.
- Dynamic sign-up types that can assist you achieve subscribers and develop your e mail record.
PROS
- Very user-friendly interface.
- Straightforward and intuitive contact record administration. You can too add your contact lists from Excel, Outlook, Salesforce, and different advertising automation instruments.
- Business-leading e mail record development instruments comparable to lead technology touchdown pages, social media advertising, and text-to-join service.
- Social media advertising/administration that rivals platforms like Hootsuite. You may put up to your social platforms with a single click on, and reply to messages, mentions, and feedback on Fb and Instagram all from inside your account.
- Good customer support.
- Reasonably priced pricing.
- Makes it straightforward to handle occasion advertising together with invites, registrations, and tickets.
CONS
- Not as many integrations as a number of the different platforms on this record.
Pricing
Fixed Contact gives two digital advertising pricing plans. Every of them is priced primarily based on the variety of contacts.
- Core plan: $9.99/month for as much as 500 contacts and $95/month for as much as 10,000 contacts. Listing sizes over 10,000 contacts routinely get upgraded to the Plus plan.
- Plus plan: $45/month for as much as 500 contacts. The price will increase together with a rise within the variety of contacts.
You may view the tiered pricing of every plan on the pricing web page for full particulars.
Fixed Contact additionally gives a 60-day free trial so to strive it earlier than you decide to a paid plan.
Fixed Contact is a good selection for small companies which might be searching for an easy-to-use platform with a variety of options. Nevertheless, it isn’t as appropriate for companies that want to make use of extra superior automation guidelines or numerous integrations.
If that sounds such as you, try their Gross sales Accelerator choice from the pricing web page (prices $449.00 mo).
If you happen to’re searching for an inexpensive Sendinblue various with a user-friendly interface, extra options, and higher worth, Fixed Contact is a good selection.
2. HubSpot’s E mail Advertising Device
HubSpot’s e mail advertising instrument has a lot of options that make it a lovely choice for companies. A few of its key options embody the power to create customized e mail templates, monitor the success of your campaigns, and phase your contacts into lists.
One other plus is that HubSpot is a reasonably inexpensive choice with all of its modules together with options which might be helpful for e mail advertising automation.
Key Options
- Customizable e mail templates
- Monitoring and reporting capabilities
- E mail personalization
- A/B testing
- Contact segmentation
Professionals
- Cheap
- 24/7 buyer help
- Good e mail scheduling
Cons
- The interface of HubSpot’s e mail advertising instrument generally is a little overwhelming for newcomers.
- Solely fundamental studies can be found with the free plan.
- The free plan gives solely restricted e mail concentrating on and personalization choices. To run superior and highly-targeted e mail campaigns, you’ll want to modify to their paid options.
Pricing
HubSpot gives 5 modules. Every of those modules consists of e mail advertising options.
- CRM that is free to make use of
- Operations Hub – Beginning at $50/month with skilled ($800/month) and enterprise ($2,000/month) choices out there
- Advertising Hub – Beginning at $45/month for as much as 1000 advertising contacts
- Gross sales Hub – $45/month for two customers
- Service Hub – $45/month for two customers
- CMS Hub – $23/month
3. AWeber
AWeber is an all-in-one advertising resolution that enables companies to automate their e mail advertising efforts. It gives a variety of options together with e mail creation and design instruments, autoresponders, record administration instruments, and monitoring and reporting options.
Key Options
- A whole bunch of professional-looking e mail templates which might be additionally responsive
- Drag-and-drop editor
- Design emails with Canva
- E mail scheduling
- Straightforward e mail segmentation to ship highly-targeted emails
- Reporting and analytics
- Dynamic content material
- Promote services and products with AWeber Ecommerce
- Constructed-in touchdown web page builder
Professionals
- A really user-friendly platform
- Award-winning buyer help
Cons
- You may solely ship 3000 emails/month with the Free plan.
- It expenses you to host unsubscribed contacts in your account.
- Many options can be found solely with the paid plan like cart abandonment emails and dynamic e mail content material.
Pricing
- AWeber gives a free plan for as much as 500 subscribers
- AWeber Professional – $19.99/month for as much as 500 subscribers, $69.99/month for as much as 10000 subscribers, and $149.99/month for as much as 25,000 subscribers
4. Drip
Drip is one other nice Sendinblue various with a variety of options together with e mail creation and design instruments, autoresponders, record administration instruments, and monitoring and reporting options.
One of many issues that makes Drip a singular Sendinblue various is its capacity to seamlessly combine your buyer information from WooCommerce, Shopify, and BigCommerce shops. This can assist you higher perceive your viewers and create content material that’s extra more likely to be participating.
You may ship focused emails primarily based on what your clients browse, click on, and purchase out of your retailer. Drip additionally helps you monitor the engagement of your subscribers with metrics like open fee, click-through fee, and time spent in your web site.
Key Options
- Professionally-designed templates for several types of e mail campaigns.
- Level-and-click visible e mail builder and editor.
- Pre-built playbooks comparable to welcome e mail collection, cart abandonment emails, post-purchase e mail campaigns, and way more.
- Automated e mail workflows.
- Deep buyer behavior-based segmentation and e mail personalization.
- Good A/B testing for topic traces, e mail copy.
Professionals
- Dynamically customized e mail content material comparable to product suggestions primarily based on browse historical past, birthday offers, and so on. to generate extra conversions.
- Additionally gives an e mail + SMS plan for multi-channel advertising.
- One-click integrations together with your Shopify, WooCommerce, and BigCommerce shops and different advertising instruments.
- Characteristic-rich for ecommerce e mail advertising campaigns.
Cons
- Solely e mail help is on the market as much as 5000 contacts pricing plan. Greater-priced plans provide you with entry to speak and e mail help. You will get help from a devoted buyer success supervisor with costlier plans.
- No cellphone help.
- Some customers reported bugs with the RSS feed to e mail contacts.
Pricing
Drip follows a easy pricing technique primarily based on the variety of e mail contacts you may have.
- $19/month for as much as 500 contacts and limitless e mail sends
- $49/month for as much as 3000 contacts and limitless e mail sends
- $369/month for as much as 25000 contacts and limitless e mail sends
- And so forth…
You may simply use the slider on their pricing web page to pick out the variety of contacts you need to run your e mail campaigns for. It lets you request a customized quote for 160K or extra contacts.
Drip additionally gives a 14-day free trial so to try it out and see if it’s value paying for.
5. SendPulse
SendPulse gives a spread of free e mail advertising instruments and templates that may assist you attain lots of people together with your advertising messages. What makes it an excellent Sendinblue various is that it gives extra options than Sendinblue and it is also cheaper.
One of many issues that I actually like about SendPulse, nonetheless, is its e mail automation function. With this function, you’ll be able to create a collection of emails which might be routinely despatched to your subscribers primarily based on sure circumstances.
For instance, you would create a marketing campaign that sends a welcome message to new subscribers, adopted by a collection of automated messages that promote your services or products.
One other nice function of SendPulse is its capacity to phase your subscribers into completely different teams so to enhance your e mail conversion charges with extra focused emails.
Key Options
- Handy, drag-and-drop e mail editor.
- 130+ skilled e mail templates.
- Automation 360 to arrange automated emails, SMS, and internet push notifications primarily based on the actions your customers take.
- Contact record administration and make contact with tagging.
- Analytics to trace the engagement and exercise of your subscribers.
- E mail personalization by setting replaceable textual content fields in your emails.
- A/B testing.
Professionals
- E mail spam checker to enhance your e mail deliverability
- A straightforward-to-understand person interface that makes it very straightforward to arrange
- SMS integration
Learn extra ideas to enhance e mail deliverability right here.
Cons
- Buyer tagging and limitless segmentation choices are solely out there with Professional and Enterprise plans
- Fewer pre-built templates when in comparison with different Sendinblue rivals
- Lack of parts and options within the drag-and-drop editor
Pricing
- Free plan for as much as 500 subscribers and 15000 emails/month
- Customary plan – $8/month for as much as 500 subscribers, $35/month for as much as 5000 subscribers, $191/month for as much as 50000 subscribers, and so forth
- Professional plan – $9.60/month for as much as 500 subscribers, $63.60/month for as much as 10000 subscribers, $1956/month for as much as 1 million subscribers, and so forth
- Enterprise plan – $58.80/month for as much as 5000 subscribers, $2738.40/month for as much as 1 million subscribers, and so forth
6. Privy
Privy is one other good various to Sendinblue because it has a user-friendly interface and is simple to navigate. Furthermore, it gives a variety of options, together with limitless pop-ups, flyouts, and different shows to develop your record.
You may simply create and handle e mail lists, design newsletters, cart abandonment restoration emails, and different conversion-oriented emails. Plus, it gives limitless e mail sends.
Key Options
- 12 free e mail templates
- Drag-and-drop editor that can assist you design eye-catching newsletters, promos, and firm updates emails
- Automated emails to recuperate deserted carts
- Set buy follow-up emails to get repeat gross sales, ask for critiques, or advocate associated merchandise
- Computerized emails for coupon reminders to extend gross sales
- Superior reporting and analytics to determine what number of gross sales you’ve pushed together with your emails
Professionals
- Reasonably priced e mail advertising resolution that begins at simply $15/month for 250 contacts and limitless sending
- Free e mail and chat help
Cons
- Minimal free e mail templates
Pricing
- Privy Free plan for as much as 100 contacts
- Starter plan: $15/month for as much as 250 contacts and limitless e mail sends
- Progress plan: $45/month for as much as 3,000 e mail contacts and 500 SMS contacts, and limitless e mail sends
- Additionally gives a 15-day free trial with the paid plans
7. WebEngage
WebEngage is a strong e mail advertising platform for creating, managing, and sending emails. It gives a variety of options to assist companies interact with their clients and improve gross sales.
Key Options
- An intuitive drag-and-drop e mail editor
- Pre-designed templates
- Dynamic emails with real-time content material updates
- Superior personalization choices primarily based in your buyer particulars, preferences, and habits
- E mail drip campaigns primarily based on occasion triggers
- A/B testing
Professionals
- Means that you can fetch real-time buyer information out of your CRM resolution
- Multi-channel advertising resolution
Cons
- Prospects reported WebEngage to be costlier than most Sendinblue rivals on evaluation web sites like GetApp.
- Can enhance prolonged functionalities and e mail validation
Pricing
- WebEngage has 4 pricing plans, specifically Solo, Band, Choir, and Orchestra that modify primarily based on the variety of month-to-month energetic customers your corporation has. Nevertheless, it’s worthwhile to discuss to their staff to get the pricing particulars of every of those plans.
These should not the one Sendinblue alternate options you’ll be able to strive. I’ve bought an entire record of e mail options that may assist you simply create customized experiences and interact clients.
Tricks to Select the Proper Sendinblue Different for Your Enterprise
E mail advertising platforms like Sendinblue could make it simpler so that you can attain your clients and promote your services or products. However not all e mail advertising platforms are created equal. So how do you select the appropriate one for your corporation?
Listed below are some ideas:
- Select a platform that’s straightforward to make use of. You do not need to spend time studying the way to use a fancy platform when you would be spending that point on different points of your corporation.
- Be certain the platform gives an excellent vary of options. You need to be capable to create lovely emails, automate your e mail advertising, and monitor the outcomes of your campaigns.
- Try the client help choices. If one thing goes mistaken, you need to have the ability to get assist from the platform’s buyer help staff.
- Take into consideration your price range. You do not need to overspend in your e mail advertising, however you additionally do not need to select a platform that’s too low cost and would not provide the options you want.
- Take the time to match completely different e mail advertising platforms earlier than making a call. Select the one that’s greatest for your corporation and your clients.
FAQs
1. What’s e mail advertising software program?
E mail advertising software program is a program that enables companies to ship bulk emails to their clients. It consists of quite a lot of options that make it simpler to interact customers and monitor statistics comparable to open charges and click-through charges.
E mail advertising platforms often have a month-to-month or yearly subscription price. The worth varies relying on the options and variety of emails you intend on sending every month. It additionally varies in keeping with the variety of contacts you may have.
For instance, Fixed Contact expenses $9.99/month for as much as 500 contacts however they cost $335 for 50,000 contacts.
2. Why is it vital to leverage an e mail advertising instrument?
It is probably your competitors is utilizing e mail frequently, not simply as a medium of buyer communication, but additionally to push particular gives and promotions.
Leveraging e mail advertising instruments has by no means been extra vital as a result of:
- Utilizing an e mail advertising resolution is an effective way to remain in contact together with your clients and promote your services or products.
- The worth is inexpensive for many platforms.
- The highest e mail advertising instruments provide a variety of options comparable to a drag-and-drop editor, limitless contacts, buyer segmentation, drip campaigns, superior analytics, and extra.
- Most platforms provide monitoring statistics so you’ll be able to see how nicely your e mail advertising campaigns are performing.
- You may combine your e mail advertising instrument with different advertising instruments and CRM options to create a complete advertising technique.
Nevertheless, it’s worthwhile to choose an e mail advertising resolution that matches your price range, enterprise wants and the kind of e mail advertising campaigns you need to run for your corporation.
Some common choices have been included on this record of Sendinblue alternate options, together with Fixed Contact, AWeber, Drip, and HubSpot’s e mail advertising instrument.
3. What forms of e mail advertising campaigns are you able to run?
Companies usually run the next forms of e mail advertising campaigns:
- Welcome emails for brand new subscribers and clients
- E-newsletter emails for brand new updates concerning the firm, merchandise/companies, upcoming gross sales, and so on.
- Promotional emails to advertise merchandise and/or companies
- Lead nurturing emails to interact web site guests and different prospects
- E mail invites and surveys
- Transactional emails for ecommerce
- Milestone emails for birthday gives
4. Is Sendinblue any good?
General, Sendinblue is an efficient e mail advertising platform that provides top-class personalization, segmentation, and workflow-based automation. All of those make it excellent for small companies. Nevertheless, there are a couple of areas the place enchancment is required.
To begin with, Sendinblue’s pricing relies on the variety of emails you need to ship as a substitute of the variety of contacts you may have, which makes it costly for many who must ship bulk emails.
For instance, if you wish to ship 100K emails/month, you’ll must pay $65/month for the Lite plan (which incorporates A/B testing and person statistics) and $124/month for the Premium plan (which incorporates vital options like advertising automation, multi-user entry, touchdown pages, and Fb Advertisements).
Secondly, the person interface could be improved, as it may be complicated and tough to navigate at instances. Lastly, extra integrations with different platforms can be useful.
Fixed Contact and AWeber are cheaper alternate options to Sendinblue and supply higher worth for cash.
5. What’s the greatest various to Sendinblue?
Fixed Contact is the most effective various to Sendinblue in case you are searching for a less expensive various that allows you to ship limitless emails to your contacts. It additionally gives superior automation and personalization options at charges decrease than Sendinblue.
You’ll additionally get entry to extra record development instruments and auto-generated person segments primarily based on their engagement ranges with Fixed Contact’s Plus plan (beginning at $45/month).
Which Sendinblue Different is Finest?
Sendinblue is sweet at providing a high-value e mail advertising resolution. However in the event you’re searching for one thing extra in your e mail advertising software program, there are numerous helpful instruments to offer you the options or expertise you’re searching for.
I like to recommend utilizing Fixed Contact, HubSpot’s e mail advertising instrument, AWeber, Drip, and SendPulse for varied causes (test every platform’s particulars above).
If you happen to’re struggling to generate a excessive ROI out of your e mail advertising marketing campaign, be at liberty to attach with me anytime. I’ll assist you create an efficient e mail advertising technique to spice up your e mail engagement, leads, and gross sales.
In the meantime, let me know which Sendinblue various you want to strive first and why. If you happen to vouch for an additional platform, do share your ideas under.
