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Acxiom Actual Identification™ Integrates With Sitecore to Assist Manufacturers Create Recognized Identities, Ship Actual-Time Decisioning and Internet Personalization


CONWAY, Ark. — Acxiom®, the client intelligence firm whose data-driven options create enterprise progress by enabling higher buyer experiences, introduced that Acxiom Actual Identification™ is now built-in with Sitecore’s CDP (buyer knowledge platform).

“This partnership with Sitecore can be essential in serving to our clients function on this new setting, the place main manufacturers will compete primarily based on the standard of the insights from their first-party knowledge.”

With Acxiom Actual Identification alongside Sitecore CDP, manufacturers can prolong the view of buyer and prospect journeys the CDP supplies by observing behaviors throughout all owned and paid media digital interactions. The Sitecore CDP makes a speciality of superior decisioning, informing the model’s subsequent finest motion and may personalize internet buyer expertise in actual time. That is made potential with a robust basis of first-party knowledge that’s in a position to sustain with the ever-growing quantity of buyer knowledge alerts.

Acxiom’s Actual Identification mixed with the Sitecore CDP empowers a first-party identification graph with first-party tagging and persona enrichment functionality, to allow manufacturers to make extra correct buyer identification selections all through the client journey.

Utilizing real-time integrations with Sitecore CDP, Acxiom Actual Identification helps set up the foundational knowledge layer manufacturers must:

  • Gasoline enterprise-level use circumstances from operations to advertising to knowledge governance
  • Constantly join folks throughout touchpoints, units, and channels
  • Preserve ever-changing buyer info over time
  • Assist a most popular buyer view tailor-made to the distinctive lens of the model

“Each model wants to simply accept the truth of a cookieless world and begin treating their first-party knowledge as a strategic asset,” stated David Skinner, International Chief Technique Officer at Acxiom. “This partnership with Sitecore can be essential in serving to our clients function on this new setting, the place main manufacturers will compete primarily based on the standard of the insights from their first-party knowledge.”

“Sitecore brings highly effective decisioning and orchestration capabilities with its CDP that make distinctive and personalised buyer experiences potential,” says Owen Taraniuk, SVP International Alliances and Partnerships at Sitecore. “We’re excited to be working with Acxiom to offer manufacturers a single level of entry and enhance their agility in terms of each buying and retaining clients”.

For extra details about Acxiom’s Actual Identification and Sitecore CDP resolution go to the options catalogue.

About Acxiom

Acxiom is a buyer intelligence firm that gives data-driven options to allow the world’s finest entrepreneurs to higher perceive their clients to create higher experiences and enterprise progress. A pacesetter in buyer knowledge administrationidentification, and the moral use of information for greater than 50 years, Acxiom now helps 1000’s of purchasers and companions across the globe work collectively to create thousands and thousands of higher buyer experiences, on daily basis. Acxiom is a registered trademark of Acxiom LLC and is a part of The Interpublic Group of Corporations, Inc. (IPG). For extra info, go to Acxiom.com.



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