How a lot time do you spend designing a single message? If it takes a number of hours to generate an acceptable header, an specific electronic mail physique, an easy CTA button, and compelling visuals, we’re right here to assist!
On this piece, you’ll be taught extra about modular electronic mail structure.
Modular electronic mail structure: what’s all of it about?
When making use of modular structure, you’ll be able to think about your messages as a set of Lego blocks which you can combine, add, and delete the way in which you need. A modular electronic mail template contains a number of items chargeable for sure design components (photographs, movies, social media hyperlinks, and CTAs). There are additionally modules like footers, headers, product playing cards, and banners out there.
You need to use these editable modules throughout quite a few electronic mail advertising campaigns and layer them in several mixtures. It’s additionally doable to develop a sequence of modular electronic mail templates for varied functions, like newsletters, promotional messages, and transactional emails. Then, all you need to do is simply shuffle modules to succeed in the goals of your electronic mail marketing campaign.
If you wish to learn the way modules can save time on electronic mail manufacturing, please watch the video under:
Simplify your modular design course of with Stripo
How one can profit from modular electronic mail structure
Conventional electronic mail templates supply their very own benefits, like personalization and enhanced buyer satisfaction, however if you’re searching for a method to avoid wasting time and be extra versatile, think about using modular electronic mail architectures to empower your advertising technique.
Let’s be taught extra about the important thing advantages of modular electronic mail architectures that can carry vital enhancements to your advertising actions:
1. Model-consistent electronic mail design
Model consistency is likely one of the important electronic mail advertising guidelines to take note of for a profitable marketing campaign, as your recipients ought to discover your messages amongst lots of of others of their inboxes and affiliate your organization with the values you may have chosen to emphasise.
Put together a set of brand-consistent modules and equip them along with your emblem, company colour scheme, and recognizable fonts. Then, share these templates with electronic mail entrepreneurs in order that your teammates can insert related content material and ship attention-grabbing messages to your subscribers.
Right here is an instance of how McDonald’s maintains model consistency utilizing a number of modules. You may discover their recognizable emblem and memorable model colours very quickly.
(Supply: Actually Good Emails)
You may lock within the parameters and drag and drop your saved content material modules. Sticking to your model identification pointers has by no means been simpler!
2. You pace up electronic mail manufacturing
When you assembled a module library with varied modules for various goals, you’ll be able to incorporate it throughout a number of electronic mail advertising campaigns with out constructing each message from scratch. You have to a lot much less time to change the content material or rearrange some blocks.
Modular electronic mail architectures prevent a ton of time and, with apply, you’ll be taught to supply skilled and classy emails inside minutes as an alternative of hours!
Modular templates are extra manageable to design than conventional electronic mail templates. You don’t must create new templates for each electronic mail advertising marketing campaign you implement. As an alternative, you simply have to choose one of many saved content material modules and alter them the way in which you want. They’re simple to edit on the fly and it’s additionally doable to develop modules for varied varieties of electronic mail messages.
These reusable modules will streamline the design course of in your teammates and allow you to arrange campaigns quicker than ever earlier than. You may even design interesting emails in 1 hour as an alternative of 16!
Right here is how Grammarly utilized modular design to supply a thank-you electronic mail and to current some helpful options with photographs and transient textual content descriptions:
(Supply: Actually Good Emails)
3. Price-effective possibility for quite a few electronic mail advertising campaigns
Since you’ll be able to reuse modular electronic mail templates everytime you want them, you don’t must buy a lot of conventional templates for each launch. Thus, you’ll be able to plan your finances extra successfully and redirect cash to extra strategic endeavors.
If price effectivity is likely one of the essential priorities for you and also you need to learn to profit from modular electronic mail design, you’ll be able to enroll as a beta tester to realize early entry to Stripo’s new builder. We’ll give attention to the modular system and you’ll get an opportunity to make your inventive concepts a stable actuality.
4. Trouble-free last-moment adjustments
Tight deadlines and last-moment adjustments from colleagues will not be an issue anymore. Even when there are lots of solutions and adjustments to be made, modular electronic mail architectures will allow you to repair all the pieces inside minutes with out messing up your model identification.
5. House for creativity
By making use of modular electronic mail templates, you’ll be able to overlook about boring layouts that look the identical throughout all campaigns. Such an method supplies the area for creativity and lets your messages stand out in subscribers’ clattered inboxes.
You may add or take away modules and mix them with one another to fulfill your wants. From background colours and font types to CTA buttons and product playing cards, you’ll be able to apply your whole creativity to make your emails look interesting and recognizable.
(Supply: Stripo Template)
6. No coding expertise are wanted
Don’t fear if in case you have by no means written a line of code in your life. With such a handy electronic mail structure, you simply must arrange modules in an editor to begin designing your attention-grabbing messages instantly.
Even if you wish to rent a developer to create a novel design, your specialist must do it simply as soon as. Then, it can save you it to your library and use this custom-made module throughout your future campaigns.
How does a modular electronic mail template truly perform?
Modular electronic mail architectures may also help you stay model constant, make the design course of simpler, and create eye-catching messages a lot quicker than utilizing conventional electronic mail templates.
You may need to assemble a template with three modular blocks: a video describing your product, a textual content description, a CTA button, and social media hyperlinks. Our electronic mail design platform will allow you to seek out appropriate pre-built modules and rework them right into a responsive template. After that, you’ll be able to insert your content material and export the message to the ESP you favor.
What’s extra, you’ll be able to profit from two choices with Stripo:
1. Customized-made modules
You or your developer can create modules from scratch to fulfill your marketing campaign’s particular wants. Simply save these modules to your library and use them as many instances as you’d like!
2. Stripo’s modules
We provide 500+ modules which you can add to your templates and edit as wanted.
All of our templates are divided into quite a lot of modules. You simply have to choose any template, discover a module you want, and put it aside to your private content material library.
In consequence, you gained’t must spend hours designing each electronic mail from the bottom up. As an alternative, you should use the beforehand saved content material modules and shuffle them nevertheless you need.
Right here is an electronic mail instance divided into a number of modules: a header, a physique textual content with a CTA, three blocks with photographs, and a footer.
(Supply: Electronic mail from Day by day Yoga)
Modular electronic mail structure is usually a cost-efficient solution to save time, stay model constant, and streamline the design course of. It’s also possible to use such templates throughout quite a few electronic mail advertising campaigns and put content material modules in several mixtures.
By following elementary electronic mail advertising guidelines and utilizing a modular structure, you’ll make your advertising marketing campaign successful. With Stripo, you’ll be able to already profit from an intuitive modular system to get your messages observed and skim.
Use a responsive modular system to avoid wasting assets and design interesting emails inside minutes