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HomeEmail Marketingarrange product overview emails on your BigCommerce retailer

arrange product overview emails on your BigCommerce retailer


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Studying Time: 6 minutes

With platforms like BigCommerce, anybody can now launch an ecommerce retailer and begin promoting their merchandise on-line. 

What’s difficult, nevertheless, is to run the shop strategically to extend gross sales and increase conversions to maximise revenue. 

A method of doing that’s to gather product evaluations in your BigCommerce retailer. 

Product evaluations may also help you reassure hesitant customers and affect their shopping for resolution. 

Not like any type of paid ads or promotional content material, evaluations come from actual individuals who have first-hand expertise with the precise product. 

In actual fact, 88% of customers belief these evaluations as a lot as private suggestions. Even higher: customers don’t thoughts spending 31% extra on a enterprise with good evaluations.

Graph showing information on which factories of online reviews makes people feel positively about using a business
Picture through BrightLocal

arrange BigCommerce product overview emails

That brings up an essential query — how do you get folks to put in writing product evaluations on your BigCommerce retailer? 

Lengthy story brief, you may use an electronic mail service supplier like Omnisend to ship out product overview emails on your BigCommerce retailer. These emails can incentivize your clients to put in writing evaluations about your merchandise on-line.

emails can incentivize your customers to write reviews about your products online

You’re prone to get a direct response when the acquisition remains to be on prime of the consumer’s thoughts. Marks & Spencer used product overview emails to spice up their buyer evaluations by 400%

The catch is to reduce as a lot friction as doable between your request and their potential to submit a overview. 

Organising product overview emails on your BigCommerce retailer isn’t rocket science. Right here’s how one can get began.

Step 1: Choose a robust electronic mail advertising service supplier

To start out establishing your BigCommerce product overview electronic mail, you first want to decide on a robust electronic mail advertising service like Omnisend

Omnisend seamlessly integrates together with your BigCommerce retailer to trace your clients’ conduct and ship them related messages at every step of their journey.

To make it simpler so that you can gather product evaluations, it additionally enables you to join your BigCommerce retailer to plenty of superb overview apps like Yotpo or Stamped.io

(PS: It’s free to make use of too!)

With Omnisend, you’ll be able to handle just about all the pieces associated to electronic mail advertising on your BigCommerce retailer. And this, in fact, additionally consists of product overview emails.

Step 2: Gather buyer electronic mail addresses in your BigCommerce retailer

When you’ve chosen your electronic mail advertising service supplier, that you must begin accumulating your buyer’s electronic mail addresses. 

To start out constructing your electronic mail listing, you’ll be able to join the signup kinds in your BigCommerce retailer to Omnisend. 

Nearly all of BigCommerce themes include a default signup type on the backside of the web page. Often, they appear one thing like this:

example of a newsletter signup fox on the Bigcommerce website

Connecting these signup kinds to Omnisend will enable you seize the e-mail addresses of your clients extra simply. 

To combine the signup type with Omnisend, that you must attain out to the Omnisend assist workforce through in-app chat, electronic mail, or Fb Messenger with the next particulars: 

  • a hyperlink to your retailer (in case you are contacting through electronic mail or Fb Messenger)
  • directions on how you can discover your signup type (a hyperlink, a screenshot, or simply instructions)

When you try this, the workforce will find your signup type and combine it from their finish. The method is tremendous fast and environment friendly. So that you don’t want to fret about it. 

It’s also possible to use Omnisend’s personal built-in signup kinds, together with its ever-popular exit-intent popup (which solely seems when a guests begins to depart your web page). Right here’s an instance from WarFit:

example of an exit-intent popup

Step 3: Arrange automation

The following essential step is to arrange your electronic mail automation—these automated emails get triggered primarily based on consumer actions. 

To ship out product overview request emails, you first must go to your Omnisend dashboard. 

Now click on on the Automation tab. Right here you’ll see a button that claims + New workflow. Click on on it and observe the steps proven beneath. 

process of setting up email automation workflows

As soon as that’s executed, that you must arrange the set off settings on your automation workflow. 

Because you wish to ship out product overview emails, you need the emails to set off solely after a purchase order is made and the product is efficiently delivered. 

So choose the next set off.

Order Standing Modified > Order Success Standing is Fulfilled

You are able to do that underneath the Edit Set off part on the proper facet of your display, as proven within the screenshot beneath. 

process of setting up order followup emails

This set off will basically ship out your emails as soon as the product has been efficiently delivered to your buyer. 

You’ll be able to edit the message on the e-mail by clicking on the third field in your display. You’ll be able to add your message within the Content material part on the proper facet of your display. 

process of setting up order followup emails and adding images

Step 4: Section clients primarily based on suggestions

On this step, you’ll be segmenting your clients primarily based on their suggestions in your merchandise. 

This can enable you ship extra focused emails to your customers with extraordinarily related content material, making your electronic mail advertising campaigns much more efficient. 

It’s also possible to use the information to strategize how you can enhance the consumer expertise of consumers with unfavourable suggestions. This can enable you enhance your model worth of their eyes.

However because the segmentation is to be primarily based in your buyer’s suggestions, you’ll have to attend till you gather at the least a great quantity of suggestions in your merchandise. 

Upon getting the evaluations, log in to your Omnisend dashboard and click on on the Viewers tab. (For the sake of this tutorial, I’m demonstrating the steps with none contacts in my listing).

Click on on the + Create phase button. Now underneath the Filter by procuring conduct part, choose Positioned order. You’ll now see an choice known as Order date with a drop-down arrow subsequent to it. 

Click on on it and choose Order suggestions. Now you’ll have two choices: Good and Unhealthy. You’ll be able to choose every one individually to phase the 2.

process of segmenting customers based on feedback after the purchase

Product overview request electronic mail examples for inspiration

Now that you just’ve realized how you can arrange product overview emails on your BigCommerce retailer, let’s have a fast take a look at some examples for inspiration.

1. Charlie Hustle

Right here’s an excellent neat and simple product overview request electronic mail from the clothes model Charlie Hustle. 

The corporate has chosen a minimal design for the suggestions electronic mail template. The distraction-free and frictionless design helps them get the total consideration of readers on the overview request they’ve despatched.

The corporate embeds a type and star ranking choice to encourage clients to share their expertise with the product. 

It’s an ideal instance of simplicity and minimalism that delivers outcomes.

2. Dairy Queen

Quick-food firm Dairy Queen’s vibrant product overview request electronic mail is one other good instance to get you impressed. 

The corporate makes use of a number of components within the electronic mail, and every contributes to creating it stand out. 

The catchy product picture, completely designed CTA, and social share icons mix fantastically with the design. 

Prospects may also share their evaluations from throughout the electronic mail. This makes leaving suggestions tremendous straightforward for them.

Over to you

In immediately’s web-based world, 91% of individuals learn evaluations earlier than making a purchase order. 

And web sites with product evaluations are prone to convert 3.5 instances greater than these with out them. 

So not having them is like leaving cash on the desk. In case you don’t need that to occur, begin sending out product request overview emails with Omnisend immediately. 

As you might have seen above, sending out overview request kinds with Omnisend is tremendous straightforward. One of the best factor is which you can begin for free.

Get began with Omnisend immediately & drive gross sales on autopilot with pre-built automation workflows

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