Wednesday, July 20, 2022
HomeBrandingChange Off the Digital Chaos to Change on the Good Vibes

Change Off the Digital Chaos to Change on the Good Vibes

Disconnect. Inhale constructive vitality and exhale all your worries. Detox your self from detrimental ideas. Reconnect with your self. Repeat!

Though such a session sounds fantastic, how can one free themselves from all of their troubles when many people are related 24/7? How can we change off the digital chaos and change on the nice vibes? Detaching ourselves from work, for instance, doesn’t really feel sufficient. Whereas getting a break from all our emails feels nice, how can we address different distractions like notifications, pop-ups, messages, or updates? We’re so used to those actions that we consider them as a part of our lives however have you ever ever observed how they’re stopping us from attaining a Zen-like way of thinking?

Enter MetLife Gulf‘s “Change Off” wellness web site, a digital place that doesn’t deny the existence of the web and of the units we use to remain related however makes use of this world to offer folks a possibility to benefit from the offline. The monetary service firm’s on-line portal combines the model’s dedication to the holistic life high quality of the purchasers with the ‿and us company’s will to resolve real-life issues via creativity.

The platform emerged as MetLife’s will to sort out web habit’s dangerous results that threaten folks’s wellbeing. As such, the expertise appears like a session of meditation solely that, as an alternative of retaining your eyes shut, you clear your thoughts from worries by taking a journey to a mesmerizing world — virtually hallucinatory — that fascinates anybody, whether or not they search a second of silence or just because they admire cool stuff across the web.

“Over the past 20 years, our telephones have grow to be increasingly more ubiquitous in our every day lives,” explains John Thekanady, Head of Digital Advertising, MetLife, Gulf. “However more and more, they’re turning into much less of a instrument and extra of an extension of our psyche. That’s an issue.” He continues: “Probably the most priceless asset of the twenty first century is your consideration. So, to actually reconnect with ourselves and do what we love, we first must study to disconnect from our units, nonetheless briefly.”

“The world is within the midst of a psychological wellness epidemic,” concludes Fadi Yaish, Founder and Chief Inventive Officer at ‿and us. “Partially, this is because of us residing in a hyperconnected world the place folks’s units are consistently barraging them with content material that stops them from taking note of the issues that matter. There are tons of assets folks can flip to for assist, however considerably sarcastically, all these assets are on-line — the place many individuals’s issues began within the first place.”

Trustworthy to its title, the Change Off expertise works solely when customers change their web off, offering them with lovely meditation-like movies to raise their spirit. So, disable your WiFi and information and prepare to take this (nonetheless digital) path to Nirvana which you’ll obtain both on cell or PC, as it really works on each units.


Shopper: MetLife Gulf

Company: ‿ and us

Founder: Fadi Yaish

Senior Artwork Director: Saymon Medeiros

Inventive Tech Director: Diogo Borges

Senior Copywriter: Steve de Lange

Design Director: Giovanni Borde

Manufacturing: Serena Chemaly

Model Supervisor: Lama Halimeh

Movement Designer: Soheil Magdi



Music & Sound: Toro Áudio

Illustration: Pedro, Papel & Bezouro Estúdio

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