Wednesday, July 20, 2022
HomeAdvertisingChevrolet brings much-needed creativeness to automotive promoting with McCann Shanghai

Chevrolet brings much-needed creativeness to automotive promoting with McCann Shanghai

By no means realised the Chevrolet brand was a bowtie, hailing from 1913 so some say, primarily based on Parisian wallpaper. Others say it was borrowed from a coal firm. Now you can have it in black.

Anyway it’s the hero of this bold effort from McCann Shanghai which tries so as to add some glitz to what’s normally been seen as an on a regular basis model. There’s a reference to coal too in a whirlwind tour of black stuff, which gained’t please everybody though they clearly worth it in China.

Chevrolet model director Vincent Fang says: “By this marketing campaign, we hope that the ‘born highly effective’ message will ring a bell with younger Chinese language individuals’s pursuit of individuality, in addition to to strengthen their recognition of Chevrolet, and for the model essence of the Black Bowtie to resonate and carve a spot of their lives.”

Full marks for effort anyway. And should you evaluate it to absolutely the schlock at present being foisted on the general public by Audi and BMW (which as soon as set the bar for automotive promoting however have clearly forgotten how and why) then it greater than stands up compared.

MAA inventive scale: 7.5.

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