Thursday, July 21, 2022
HomeBrandingCOVID-19 Ideas From Our CEO

COVID-19 Ideas From Our CEO


I wakened this morning questioning what immediately would convey. It appears like day by day and each second in 2020 has introduced adversity to cope with. A loss to deal with. One other impediment to beat. If it’s true what they are saying about “when it rains, it pours”, then 2020’s forecast has felt like an unrelenting monsoon. 

A month in the past, earlier than all of this, I mentioned goodbye to my stepmother, who misplaced her lengthy battle with an infection after months within the hospital. A pair weeks later, a devastating twister hit East Nashville and the encircling group – demolishing companies, crushing folks’s desires, and taking lives – all whereas, fortunately, leaving our workplace and residential unscathed.

No more than per week and half after that, COVID-19 hit with full drive, and we’ve been caught at dwelling ever since, all whereas seeing the dying toll and devastation proceed to mount round us. My wedding ceremony is on maintain. I haven’t seen my daughter or my household for weeks – and it’s trying like these weeks will flip into months. All that facet, my issues pale compared to the actual issues so many are confronted with on this second. Life, my mates, is tough.

The opposite day my fiance regarded over and noticed tears in my eyes. She requested “what’s fallacious?” – I couldn’t even articulate how I felt. Grateful to not be alone? Scared? Unhappy? Hopeful? All the above. Odds are, you’ve caught yourselves in moments of overwhelming emotion like this currently. You don’t know the way you are feeling, however you’re feeling the whole lot abruptly.  

These try, unusual, uncomfortable occasions. However by the whole lot, I do know that alternatives exist the place we discover obstacles and good concepts are sometimes born from adversity and hardship. I’ve my well being. I’ve an organization that thankfully can face up to and survive this anomalistic second in time. We’re going to be okay. 

This time of social distancing and isolation offers technique to room and area to suppose, be artistic, and plan forward. Except these are actually the top occasions, issues will flip round and it’s essential for all of us to not solely take into consideration surviving immediately, however thriving when the mud settles. To maneuver away from “panic” mode and right into a state of preparation together with your eyes towards the horizon. 

Don’t Maintain Your Head Within the Sand. 

We now know this gained’t be going away in a pair days or a pair weeks. That is our new regular for the foreseeable future – and –  this case is instructing corporations in regards to the logistics of working remotely and going digital with product and repair choices in a method that may eternally change the way in which many, many manufacturers do enterprise even after we return to “regular”. Be good. Keep dwelling. Keep wholesome. Now, reset and search for. You’re going to be okay, however you possibly can’t sit again and look ahead to issues to go. Now, greater than ever, calls for that you just stay diligent and targeted towards sustaining and constructing momentum. Whereas simpler mentioned than finished, attempt to take a look at this as a possibility, not an impediment.  

Don’t Be Afraid to Adapt.

Should you’re something like me, you might have at all times prided your self on a specific course of and/or a sure method of doing issues. I respect the dedication to who you might be and the way you’re employed. However, distinctive circumstances demand distinctive responses.

Don’t be afraid to adapt your perspective, shift processes, provide on-line ordering, and refocus on how what you are promoting can preserve money stream and construct momentum for the long run. Who is aware of? Chances are you’ll discover a new, worthwhile income stream as you adapt and shift what you are promoting that you could take with you lengthy into the long run.

We’ve began conducting our intensive Perceive Your Model kickoff workshops by Google Hangouts – a step in our course of that now we have at all times prided ourselves on being an in-person session for rapport constructing and much-needed face-time in the beginning of every mission we tackle. It’s been a problem, however with our first one within the books, we have been pleasantly shocked at how comfy everybody felt and the way a lot enjoyable we had. Now, greater than ever, our crew understands the necessity to adapt and evolve, placing our “Sure, and…” philosophy to work in an effort to construct up, not break down, new concepts. 

Don’t Panic.

The worst factor you are able to do is panic proper now. Keep in mind what bought you right here. Relaxation straightforward in that, whereas we don’t know the way lengthy issues will likely be this manner, it’s non permanent and there’s a return to normalcy on the finish of the tunnel. Understandably, we’re all refocusing and shifting to outlive and maintain one thing none of us have actually confronted earlier than.

Nobody has all of the solutions, and “figuring this out” appears very totally different for every of us — however don’t panic. Take issues in stride. Be open to vary and new concepts. Be versatile with what you will have to do to maintain and survive within the close to time period so you possibly can dash out of the gate when issues return to regular. 

Breathe. Simply Breathe.

EVERYONE is in panic mode proper now. You aren’t alone. Whilst I write this, I’m fascinated about my very own enterprise and the way we’re adapting and evolving to the quickly and ever-changing local weather. I’m money stream for the month and quarter forward. I’m reaching out to previous shoppers to see how they’re dealing with issues immediately and planning for tomorrow.

Out of this panic will come potential and chance. Maintain a optimistic perspective and ensure your model exudes that positivity, resourcefulness, and assist all of us want proper now. If you’re feeling scared or anxious, meditate, take a break, watch a rerun of King of Queens — or take a look at one other Tiger King meme. 

Returning to business-as-usual could seem to be a far-fetched precedence with the present State-of-Emergency lockdown, however the present should go on. We now have to maintain transferring ahead. 

We’re in This Collectively.

Discover (some) consolation in figuring out you’re not alone. Take into consideration how a lot you might have seen our group come collectively by adversity. Generally it’s the worst of occasions that brings out the most effective in us. 

As a small enterprise proprietor, as a father, as a associate, as a confused man simply making an attempt to determine all of it out – I’m proper there with you. I’m fucking scared. However I’m additionally hopeful. I’m decided. I’m targeted. I do know we’ll proceed coming collectively and can come out of this stronger than ever. Deal with gratitude. Enable your self to be current (and generally silent simply to really feel your feelings). Deal with positivity, as laborious as that could be. 

Please ship your ideas to our healthcare professionals who’re on the entrance strains. Please keep dwelling and take this pandemic severely. And please know that there’s a vivid future forward. Maintain yourselves. Maintain one another. I’m proper right here – we’re proper right here –  should you want a serving to hand alongside the way in which. 

Cheers,
– Matt


On behalf of everybody at Proof, we’re fascinated about you all and need you good well being and security as all of us navigate by the COVID-19 storm. If we might be useful together with your model or enterprise, don’t hesitate to attain out and get in contact. 



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