A examine carried out by Advertising Brew and an API referred to as Pushshift resulted in some fairly odd findings concerning which subreddits allowed adverts and which of them didn’t.
The findings. The outcomes are based mostly on the API pulling knowledge from the highest 2,500 hottest subreddits. They present that regardless of spending the final decade attempting to deal with brand-safety issues, their precise method is extra cautious, which makes the platform appear unpredictable and inconsistent.
The place Reddit doesn’t enable promoting. These are widespread subreddits the place Reddit doesn’t enable adverts.
- r/archerfx (a group devoted to a preferred animated tv present)
The place Reddit does enable adverts. Some subreddits that had been allowed to run adverts included political and alcohol matters.
Some adverts. Weirdly sufficient, these subreddits had been labeled as typically permitting adverts.
What Reddit says. Reddit spokesperson Amanda Geraldo stated that each new subreddit is labeled no_ads till it goes by a “guide human assessment” to gauge if it’s thought of secure. She additionally stated subreddits labeled as some_ads require advertisers to “opt-in or opt-out of promoting” and are thought of “expanded stock.”
Why we care. Reddit is predicted to surpass $522 million in advert spend by 2023. For perspective, Twitter is predicted to herald $5.58 billion this 12 months. Regardless that they’re on the smaller finish of the spectrum so far as advert platforms go, there’s nonetheless loads of potential upside. If you happen to’re an advertiser trying to run adverts on Reddit, pay attention to the place your adverts could or might not be allowed.
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