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Easy methods to Add GIF to Outlook Electronic mail — Stripo.electronic mail

Microsoft Outlook is without doubt one of the hottest electronic mail and activity administration instruments. With 4.16% of individuals worldwide utilizing the Outlook app, it’s essential to benefit from this product and apply it to draw clients and increase income.


Equipping your Outlook emails with animated GIF pictures will make your content material look eye-catching and exchange lengthy textual content descriptions with interesting visuals. On this article, you’ll discover ways to add GIFs to your Outlook message and discover one of the best examples of animated imagery.

So, who can see animated GIFs in emails:

  • Outlook as a part of a Microsoft 365 subscription or Workplace 2021;

  • MS Outlook for cell gadgets as app;

  • Outlook 2003 as app;

  • Outlook for Mac as app;

  • Outlook net model on each cell and desktop gadgets.

GIFs are inserted the identical means you insert pictures into electronic mail templates:

  • pull the “Picture” primary block (module) into the template;

  • add an animated GIF picture;

  • or paste an acceptable hyperlink;

  • end your template;

  • hit “export”!

For extra data, please watch the video under:

Design attention-grabbing electronic mail templates for Outlook

Get Began

Restrictions for GIFs in Outlook desktop app:

  1. Within the desktop app, Outlook animated GIFs are solely performed thrice robotically. When the recipient opens an electronic mail for the fourth time, they might want to click on the “play” button.
    Observe: GIFs are performed robotically as many occasions as the e-mail will get opened within the Outlook net model and Outlook cell app.

  2. If you happen to add 4 or extra animations to your electronic mail, none can be performed robotically. Readers will see the “play” button over all of them. That is nice. A number of GIFs performed directly may cause epileptic assaults. This manner, Outlook cares about our recipients.
    Observe: within the net model, there can be no “play” buttons. GIF pictures will load and “work” robotically.

Fallback for these recipients who use outdated variations of Microsoft Outlook

Recipients who use Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016, and even Outlook 2019 will nonetheless see static pictures — the primary body of the animated GIF pictures. 

Actually, in case your GIF delivers some crucial data or fulfills every other mission, you’d like all of your clients to see it.

So, right here’s the best way to electronic mail an animated picture in Outlook to recipients who use an older model of this electronic mail consumer:

Stripo GIFs in Outlook View Online

  • additionally, you may add a be aware “view as GIF on the net”.

GIFs in emails: finest practices 

Necessary: With the rising reputation of GIFs, movies, and video video games, the world has confronted a brand new type of epilepsy — photosensitive epilepsy. Sadly, 3% of our inhabitants now endure from it. Thus, other than making GIFs acceptable and precious, we have to make them secure.

Suggestions to observe so as to not hurt recipients:

  1. The primary cardinal rule is to be sure to place only one animated GIF picture on a display. Some manufacturers do 2-4 of them. However in reality, this may trigger dizziness in recipients.

  2. Preserve your GIFs inside two flashes per second, in any other case, it may well trigger photosensitive epilepsy (PSE) seizures in folks. The answer is to let pictures in GIFs slowly interchange with one another. In addition to, it’s not essential to animate total banners — you may animate simply small parts.

Greatest examples of accessible GIFs in emails

On this block, we compiled one of the best examples of the GIFs that meet the necessities for stopping photosensitive epilepsy seizures.

1. Adidas

Mission the GIF fulfills: demonstrates the product’s distinctive options.

With a view to showcase distinctive options of your new merchandise, or as a way to present subscribers the best way to begin utilizing your instruments, you must present them with a guide or add an extended description. However as for the primary choice, chances are you’ll not make sure that all recipients will click on the “magic” button. And as for the second, you truthfully doubt customers will actually learn it. That is why an Outlook message with animated GIFs is a superb resolution.

Adidas actually did its finest. This GIF has common velocity, it doesn’t harm taking a look at it. But, they demonstrated how their sneakers have a look at evening.

What makes this GIF so tender? — When creating one, Adidas utilized the “transition” impact.

2. Banana Republic

Mission the GIF fulfills: lets recipients know which classes the low cost applies to.

After all, Banana Republic might have made two banners or divided the prevailing one into two. However within the first case, the e-mail would have develop into for much longer, whereas within the second choice, with a “sale notification” over the photographs, it might have seemed overloaded.

On this easy means, Banana Republic notified its prospects and current clients that the low cost applies to 2 classes: women and men.

What makes this GIF so tender? — Comparable place of the folks within the pictures.

3. Monica Vinader

Mission the GIF fulfills: supplies recipients with a closeup.

Typically we have to present readers with a closeup of the product merchandise we’re presently selling. Picture rollover impact and Outlook animated GIFs are one of the best options on the market.

What makes this GIF so tender? — Numerous pictures containing a snippet of the merchandise that could be a little bit nearer than the earlier one and vice versa — every picture incorporates a snippet of the merchandise which is positioned a bit farther. These pictures interchange slowly as a consequence of transition.

4. Victoria’s Secret

Mission the GIF fulfills: demonstrates your wealthy assortment in a nutshell.

When you must showcase all assortment, or when you must clarify what objects the set consists of, you’d higher use an animated GIF.

On this case, you wouldn’t have to animate all the banner — only a single factor of it.

What makes this GIF tender? — Location, width, and size of the panties stay unchanged.

Observe: on this easy means, you may as well exhibit all of the obtainable colours of latest attire.

5. Athleta

Mission the GIF fulfills: demonstrates the methods to combinate objects of your attire.

This animated GIF picture consists of 5 photographs. Including every of them individually to our electronic mail would make it lengthy and fewer dynamic, I dare to say “boring”. Whereas this GIF does fairly the alternative — it enlivens Athleta’s electronic mail marketing campaign. In addition to, this GIF enhances the aim of this marketing campaign — “demonstrating the commute advantages”.

What makes this GIF so tender? — When creating one, Athleta utilized the “transition” impact.

6. Previous Navy

Mission the GIF fulfills: present clients which merchandise the low cost applies to.

With three photographs on this GIF, Previous Navy exhibits customers which class the low cost may be utilized to. Such an animated GIF picture brightens up the promotional electronic mail and doesn’t overload clients with quite a few product photographs. 

What makes this GIF so tender? — When creating one, Previous Navy utilized the “transition” impact.

Observe: apart from merchandise with low cost presents, the corporate additionally exhibits extra objects like tops and blouses to create trendy outfits. This manner, you may have interaction your clients to purchase extra. 

7. Brighton

Mission the GIF fulfills: attracts consideration to the CTA button. 

The corporate presents clients to have fun summer time and add some colours to their accent wardrobe. Brighton makes use of the colourful CTA button to showcase this vibrant pattern and seize customers’ consideration.

What makes this GIF so tender? — Easy colour transition.

8. Google Workspace

Mission the GIF fulfills: presents the brand new characteristic (private duties).

Animated GIFs are an awesome software to current new options and exhibit the best way to use them. Google Workspace exhibits recipients the best way to create private duties from messages. Customers may set a due date, add an outline, and get again to the dialog. Thus, clients don’t get overloaded by lengthy textual content directions and see the best way to use new options with out studying all the electronic mail.

What makes this GIF so tender? — A clean transition between pictures.

9. ColourPop Cosmetics

Mission the GIF fulfills: supplies clients with a sale notification. 

Including GIFs to your emails makes your content material extra eye-catching and helps clients discover the important thing parts of your message. However nonetheless, it’s important to not annoy customers with a number of animated banners and a couple of+ GIFs in a single electronic mail. 

ColorPop Cosmetics utilized a slight animated shadow impact over their sale notification. The impact is barely seen and doesn’t trigger dizziness in customers, however it nonetheless makes them have a look at the principle a part of this electronic mail. 

What makes this GIF so tender? — Animated shadow textual content impact.

10. Morning Brew

Mission the GIF fulfills: exhibit a variety of merchandise.

Morning Brew supplied clients with a particular supply — a code that permits them to get a reduction for eco-conscious sneakers that by no means go on sale. The corporate used an animated GIF picture to showcase a variety of colour choices to select from. 

What makes this GIF so tender? — Location, width, and size of the sneakers stay unchanged.

Observe: it’s a unbelievable approach to present your merchandise with out taking a lot of your clients’ time.

Last ideas 

Now, electronic mail advertising and marketing specialists and corporations utilizing Outlook as a company electronic mail consumer wouldn’t have to fret that some subscribers (like each tenth one) is not going to see the GIFs with directions and descriptions. As a result of now customers can see GIFs in Outlook. And GIFs are a unbelievable approach to maintain your messages each interesting and precious.

I simply need to remind you that Stripo permits you to create HTML emails for Outlook, after which export them to this electronic mail consumer in two easy steps. Ship these elegant emails out to your clients, colleagues, and buddies to impress them with content material that sparks an curiosity.

Construct responsive and informative emails with Stripo

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