Wednesday, July 20, 2022
HomeBrandingHigher with Pepsi Marketing campaign | World Branding Discussion board

Higher with Pepsi Marketing campaign | World Branding Discussion board






Better with Pepsi, Pepsi, Pepsi Co, Campaign, rebrand, redesign
IMAGE CREDIT – PEPSI

The Pepsi model has been on the scene since 1893, and every so often, the corporate likes to make a short lived change when it comes to design for his or her latest marketing campaign ‘Higher with Pepsi’. 

Pepsi’s brand hasn’t been tweaked since 2014, however they do prove the occasional redesign. Their most up-to-date, arguably essentially the most eye-catching but. They’ve traded within the notorious blue can for a brand new pop-art/comic-book makeover as a part of their new marketing campaign.

‘Higher With Pepsi’

The ‘Higher With Pepsi’ marketing campaign focuses on meals pairings for the cola firm. The cans have been adorned in an eye catching and quirky means, coated in illustrations of feel-good meals. 

A number of the cans function snacks and meals similar to; popcorn, pizza, ramen. However the choices don’t cease there! The marketing campaign additionally incorporates a vary of merchandise, denims, magnets and even a clock!

In line with Dieline, the rebrand was designed by Pepsi’s design staff in Bangkok and Shanghai. For this reason a number of the rebranded packaging featured on-line depicts a bigger amount of Asian Road meals like ramen and gyozas.












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