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How a fast-food restaurant and a Okay-pop star collided for an ideal social media marketing campaign

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Jack in the Box and the BTS Army collided

Generally, the universe serves up alternative on a golden platter.

That’s precisely what occurred when J-Hope, member of the mega-successful Okay-pop group BTS, introduced his solo album can be known as “Jack within the Field.”

Small Ladies PR, which represents the fast-food restaurant of the identical identify, acknowledged the chance and jumped into motion by making a social media and in-store marketing campaign to reap the benefits of the serendipity. The efforts earned greater than 600,000 social media impressions, hits in Billboard, The LA Instances and – all for no finances.

“It looks like it may have been a shoo-in,” stated Mallory Blair, CEO of SGPR. “As a result of there’s a reputation and likeness that’s shared and that’s uncanny and that’s particular and we wished to rejoice that. However it’s a must to provide you with an genuine purpose why followers ought to then do yet another click on to go to your model’s web site. It’s necessary to determine what the genuine string is between the 2.”

Figuring out the genuine alternative

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