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Learn how to Repurpose Content material as a Monetary Advisor

Making a constant stream of recent, high-quality content material is likely to be overwhelming for a monetary advisor. Whereas publishing content material often is sweet for web optimization and publicity, it is likely to be time-consuming and difficult for an advisor who prefers to work with figures reasonably than phrases.

The important thing to sustainable content material creation is repurposing content material. It entails adapting your authentic materials’s perspective and strategy to the platform and context the place it’s going to seem. You could current a brand new manner of taking a look at issues whereas holding the spirit of the unique content material intact.

By repurposing content material to match the actual necessities of each platform, you increase your probabilities of producing extra site visitors and elevating model consciousness. This submit will present you 5 methods to repurpose content material as a monetary advisor.



1. Make Infographics

An infographic is a superb strategy to visually summarizing info and conveying information, making it extra partaking and interesting. Whenever you repurpose content material into an infographic, you massively improve the potential attain and effectiveness of the unique content material.

Infographics are data-driven and concise variations of long-form content material. As a monetary advisor, it’s possible you’ll make infographics in regards to the funding course of, the inventory market, monetary planning, or investing comparisons, amongst different issues.

You may begin by wanting by means of your materials and analyzing it to see what you possibly can extract from it. You should utilize statements, details, or statistics so as to add extra influence to the message. 

For instance, it’s possible you’ll emphasize steps or takeaways out of your authentic weblog article and switch them into an infographic. This is an instance of an infographic derived from a weblog article.

A graphic that shows 5 steps to setting up your budget


You might also wish to contemplate your KPIs, akin to site visitors to your content material pages, click-through price, and backlinks. Efficient link-building is essential to growing your web site’s area authority and enhancing its search rating.

Additionally, choose a template that enhances your group’s common theme, model, and construction to keep up consistency. You should utilize on-line instruments like Piktochart, Infogram, or Venngage that will help you create skilled infographics. You can even share this infographic on social media platforms, akin to LinkedIn.


2. Create Webinars

Webinars are an efficient strategy to work together with clients and prospects extra actively. You’ll be able to customise any piece of content material to any viewers, however a webinar provides authenticity since your viewers can see you talking to them in real-time. Webinars often comprise dwell chat rooms the place attendees could specific direct questions.

You’ll be able to repurpose virtually any content material like your weblog article or report right into a webinar session and ship it to a dwell viewers. Having the attendee register in your upcoming webinar permits you to acquire leads and construct an electronic mail record with verified electronic mail addresses earlier than something goes dwell on-line.

Earlier than repurposing content material, it’s essential to determine on the webinar format you’ll use for that piece of content material. You could host interviews, Q&A webinars, tutorials, or dialogue webinars, amongst others. When you’ve chosen a format, select a particular matter that your webinar will tackle so you possibly can create a targeted presentation. 

To create an interesting webinar, it’s essential to create a compelling and entertaining script. Together with examples to exhibit in your script factors makes your target market extra engaged and . You can even reference information and statistics, however be certain that the tone is acceptable in your meant viewers.


3. Pull Content material For Social Media Posts

You do not have to be consistently promotional on social media channels; the truth is, an excessive amount of promotional content material can hurt your corporation. Folks wish to see social content material that’s each instructional and galvanizing, and your content material ought to adapt to the platform the place you publish it. For instance, Fb is extra for buddies, LinkedIn is especially for enterprise, Instagram is often for inspiration, and so forth.

The variations between social networks imply that you may repurpose your content material for every of them. Fb is an effective platform for producing leads by means of textual content content material and CTAs, whereas LinkedIn is good for reaching enterprise homeowners and decision-makers. Then again, you should use Instagram for infographics and TikTok for brief movies that designate your companies.

Right here is an instance of social content material from a monetary advisor on LinkedIn:

screenshot of a financial advisor marketing on social media


Memes are another choice for social media channels because of their reputation. It’s simpler to make your individual which are related to your target market. You could, nonetheless, watch out and solely use memes which are per the voice and character of your model. Additionally, it’s essential to be certain that your photos and movies are clear and related to all of your social media channels.

You might also use Twitter for professionals to advertise your repurposed content material, alongside along with your services and important info like firm hours and placement.

Keep in mind to all the time test in along with your compliance officer when sharing on social media, if required.


4. Write Blogs

Running a blog is a superb advertising and marketing technique to place your self as an knowledgeable in your area. It’s also an environment friendly technique for attracting site visitors to your web site and educating individuals about subjects you each care about. Blogs are available a wide range of sizes and styles. It is likely to be a how-to, a listing, information, an interview, a evaluate, or anything. You can even publish your content material as high quality visitor posts on different web sites in your area of interest, constructing hyperlink authority again to your weblog.

As an alternative of simply gathering content material to make a weblog submit, contemplate repurposing varied types into weblog articles. Start by repurposing your entire visuals, akin to movies, podcasts, webinars, infographics, and case research, into weblog posts. You might also analyze and focus on statistics and analysis in weblog postings.

It is a good suggestion to ask your social media followers questions and repurpose their responses, whether or not from their feedback or by having them take part in a survey. When writing your weblog article, be certain that it’s conversational, optimized for web optimization, and filled with actionable insights.


5. Make Movies

Movies are typically extra partaking than conventional types of content material, making them the most well-liked strategy to share materials. Nevertheless, creating movies is expensive and time-consuming, stopping smaller monetary service companies from utilizing them. However, when you’ve got current movies, you possibly can repurpose them in your social media channels. 

For instance, you possibly can take snippets out of your webinars and submit them one after the other on social media. This tactic is efficient should you exhibit totally different companies or have a featured speaker. You might also ask your clients to share video testimonials that you may submit in your social media or dwelling web page.

You can even make educational-style movies by overlaying textual content on high of inventory images. All it’s a must to do is take the important thing factors out of your weblog content material, statistics, case examine, and different sources and use a video template to make a brief video.

Alternatively, it’s possible you’ll repurpose outdated content material into an animated video, like the instance beneath.

A screenshot of a video showing a newly wed bride and groom riding on a scooter and thinking about their finances now as a couple




Whenever you repurpose content material, you possibly can be certain that it’s related for an extended time and that it reaches a wider viewers. Your web site, weblog, social media websites, and electronic mail advertising and marketing could all work collectively to advertise your organization from each bit of repurposed content material. 

You’ll be able to repurpose an authentic content material piece in a number of methods. The extra options that you just present to your viewers for consuming your content material, the extra doubtless they’re to be pushed to your organization and in the end to your goal. So undergo your information, apply these strategies, discover your best-performing content material, and repurpose it into one thing new that gives much more worth to new and current purchasers.


Daryl Bush

Daryl Bush is the Enterprise Growth Supervisor at Authority Builders. The corporate helps companies purchase extra clients by means of improved on-line search rankings. He has in depth information of web optimization and enterprise improvement.


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