| SHINY OBJECTS ALERT |
YSL Magnificence is dipping its manicured toes into web3 applied sciences. Stephan Bezy, CEO of YSL Magnificence, says, “To us, web3 holds the promise of intensified experiences, the place creative reinvention and real feelings collide.”
Intensified experiences and colliding feelings? Seems like a failed commune from the Sixties.
To make web3 accessible to everybody, crypto native or newcomer, the model’s new NFTs will be claimed inside a YSL Magnificence Pockets app powered by Arianee. Study extra at https://web3.yslbeauty.com/, a token-gated web page that may turn into the hub of the YSL Beauté web3 journey.
(1/2) LIVE TODAY, THE VERY FIRST YSL BEAUTY NFT. Declare the YSL BEAUTY GOLDEN BLOCK NFT.
Need in on the enjoyable? Right here’s how: pic.twitter.com/xfjyiaE5bN
— YSL Magnificence (@yslbeauty) June 15, 2022
Is that this one thing that may assist the legacy vogue home construct its twenty first model? Will fashionistas wish to be seen as collectors of luxurious pixel mud? Will accumulating NFTs quickly turn into commonplace? Or is that this one other tech sideshow full with unhappy clowns and loud barkers and sword swallowers?
One other POV: Web3 Is Going Simply Nice
As soon as crypto started to be marketed as one thing that everybody would want to have interaction with, and as soon as initiatives started attempting to herald broader, extra mainstream audiences — usually individuals who didn’t appear to grasp the know-how or the monetary dangers — I bought very involved.
I noticed simply an unlimited variety of crypto and Web3 initiatives going terribly: folks developing with extremely poorly thought-out undertaking concepts and other people and firms alike dropping tons of cash to scams, hacks, and consumer error.
She additionally says that crypto is an answer seeking a solution. I respect her POV and her grounded, widespread sense pushback. On the similar time, I additionally perceive the will that model managers must push for the cutting-edge and to have their firm acknowledged as a contemporary model.
What I query is the relevance to the model’s core mission and objective. YSL Magnificence needs to “make web3 accessible to everybody,” however why? Why are they satisfied that everybody needs this? I could also be misinformed, however it appears to me that an entire lot of individuals don’t even know what web3 is or why it issues.