This week, Product Faculty hosted Kavya Maiya, Supervisor, Product Administration at PayPal, for a particular #AskMeAnything session. Kavya enlightened us on the right way to use OKRs, the challenges of working at a FinTech firm, and the way PayPal approaches problem-solving.
Kavya Maiya is a longtime Product Chief with an innate need and talent to shortly decide up new know-how tendencies.
She is at the moment constructing next-generation checkout merchandise for Retailers and Customers at PayPal as a Supervisor of Product Administration. Earlier than this, she was a Senior Technical Product Supervisor for the corporate and the only level of contact for concern administration from an organizational degree. She additionally labored as a NA SMB Operations Lead & Engagement Supervisor and Senior Integration Engineer throughout her time at PayPal.
How would you suggest beginning with OKRs and metrics for a company that’s new at it? Are OKRs to be linked throughout product groups or cascade from broader org aims?
It ought to be for each. OKRs are a reasonably new idea and its helps the corporate align on the target they’re making an attempt to resolve and the important thing outcomes they should obtain with the intention to decide impression.
Learn subsequent: The Distinction: OKRs vs KPIs
What normal challenges do you come throughout whereas being a PM at a FinTech firm?
Maintaining with the competitors is one among an enormous challenges working in a FinTech firm. PM’s are anticipated to continually assume forward and greater the corporate is, there are extra rules round launching new options. One other problem is the evolving compliance guidelines which FinTech corporations have to remain on high off whereas making certain we offer the most effective buyer expertise.
What’s a go to market (GTM) technique, and when ought to we begin this course of?
GTM technique will be began earlier than the precise Product Improvement has began. You may assume by means of the way you need to launch your product. This may be both scaling by means of areas, continents, or core markets vs progress markets and so forth. All of it depends upon what drawback you are attempting to resolve and the right way to get most impression.
How ought to I put together for this interview query: “Stroll me by means of the way you approached the product from creation to launch.”
Be sure to have a structured pondering method. First begin with the issue assertion (what), why it’s vital after which give attention to the way you solved it which often includes utilizing information factors for arriving at the most effective resolution (you could have a number of options so stroll by means of why you select the answer you determined to). Additionally point out the impression or outcomes from this launch. For instance – with this product launch we generated $XM in income and so forth (This may be tied to the issue the place drawback could have been income technology dropped by X%).
I’m a recent undergrad graduate and I’m an aspiring PM! What would you suggest somebody like myself on the right way to get began with the PM journey particularly at an organization like PayPal? What about their APM program?
All the time good to see aspiring PM’s. My suggestion can be to all the time do tasks which display PM expertise. This generally is a easy facet undertaking and even tasks again in your undergrad the place you demonstrated some PM expertise which you’ll be able to spotlight in your resume. Apply to Grad PM roles which you’ll find on the careers web site and put together for PM interviews. Cracking the PM interview by Gayle is a good useful resource to provide you a perspective of PM interviews and expectations.
Whereas hiring for PM at PayPal, what are the important thing belongings you search for in candidates?
For the onerous product expertise we search for candidates who can break a posh drawback into easier steps, prioritize the issues they’ll pursue with the explanation behind, structured pondering round fixing the issue, and be capable of measure the impression. There isn’t a proper or mistaken reply right here however we need to see if the candidate is ready to merely a posh drawback and have an opinion on the why. We additionally search for candidates who’re passionate and keen to study and develop.
I’m a Enterprise Analyst and seeking to transition to Product Administration. Any suggestions?
You should utilize the expertise you have got gained being a enterprise analyst to transition into product. Information is PM’s finest good friend in terms of prioritization, getting alignment throughout stakeholders on why the issue you are attempting to resolve is vital, measure impression of your launch and so forth. I’ve given a chat on this matter in Product Faculty which has extra particulars on how you should utilize your present expertise to transition to PM.
What are the most effective instruments to jot down consumer tales? Are consumer tales vital for an Alpha and Beta product?
Greater than the instruments, I’d give attention to if consumer story is ready to assist engineering develop the function in addition to clear up the client’s drawback. Consumer tales ought to be easy and ought to be written from a buyer’s perspective, like, “As a buyer I want to do X.” Consumer tales are extraordinarily vital to make sure that buyer’s targets are met regardless of Alpha/Beta product. JIRA is the software which is mostly used.
How do you method fixing issues at PayPal?
At PayPal, often we begin with an issue assertion we are attempting to resolve and use information to find out the impression of fixing it. Then we interact the tech groups for implementation. One of many use-cases I’m engaged on is just shopper’s expertise when utilizing PayPal throughout checkout.
What’s the most difficult undertaking you’ve labored on?
I labored on transferring all our checkout merchandise from a legacy platform to a brand new platform. The problem was to interrupt it down into easier chunks and navigate by means of the completely different use-cases of all these merchandise in order that the performance is just not damaged for buyer and as a substitute leverage the newest and best options.
How did you get into Product Administration?
I began my profession with PayPal as a options engineer the place I labored with retailers and helped them combine PayPal. This helped me perceive buyer’s pain-points and the significance of constructing buyer centric merchandise. I additionally created dashboards, reviews which helped the enterprise perceive the impression of the integrations which the group was engaged on. Having the client expertise together with information helped me transition to Product Administration.
I’m a second yr undergraduate engineering scholar and have discovered most packages/positions to be for individuals who have graduated already. Are there any assets or packages you’ll suggest for somebody seeking to discover the sphere at my expertise degree?
You may apply for internship positions. You can too take programs (Product Faculty has one). I’d suggest you to take up facet tasks which will help you to face out once you apply.
How vital is formal schooling whereas breaking into Product Administration? Is it higher to give attention to sensible tasks or put money into research?
It depends upon the place you might be in your journey. Very early in your profession the place you don’t have business expertise formal schooling will help break by means of into product. However in the event you had just a few years of expertise, it’s also possible to leverage the expertise for transition.
What recommendation would you give to somebody desirous to transition into Product Administration with no-tech background? It’s onerous to get closed doorways from recruiters due to “lack of tech expertise” regardless that we’re keen to study onerous and do nicely.
It depends upon the businesses you might be making use of for. If firm is just not tech-oriented, then you definitely positively needn’t have a tech background to interrupt into product. However in case you are concentrating on tech corporations, then having information on tech will assist. That being stated you don’t want a proper schooling. So long as you’ll be able to display that you simply perceive tech, it ought to be good.
I’m an analytics and information science knowledgeable with entrepreneurial expertise. How can I leverage this expertise for making use of at PM roles at PayPal? Additionally, do you have got any assets the place I can get to know extra about PayPal’s Product Administration practices and methodologies?
You may leverage your expertise to indicate your PM expertise. Your entrepreneurial expertise itself exhibits your creativity hat which is essential for PM. When you have used information previously to supply evaluation and proposals, this can be utilized as a PM to find out which drawback you need to clear up or to measure the impression of your product. Relating to the assets, we comply with agile methodology total nonetheless, some groups could comply with waterfall based mostly on their enterprise requirement.
Associated to this: Product Managers and Technical Abilities…What’s The Deal?
What are the hotest domains/industries to be a PM in? Does it even matter which business is it?
There’s nothing as hottest area. It finally depends upon your ardour.