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HomeMarketing AutomationMethods to Improve Engagement on Fb: 15 Methods that WORK!

Methods to Improve Engagement on Fb: 15 Methods that WORK!

Questioning find out how to enhance engagement on Fb?

This text provides you 15 success methods to extend Fb engagement and get extra followers!

Query: what do you consider whenever you hear the phrase “engagement”?

Do you consider Fb Likes and Feedback and Shares and Clicks?

You are heading in the right direction!

Engagement is the Holy Grail of social media drivers for enterprise and advertising and marketing.

It’s what separates profitable social media methods from failures.

(If that sounds critical, it’s as a result of it’s!)

In case your posts aren’t getting a lot engagement, it could critically damage your online business.

Fortuitously, you’ll be able to discover ways to enhance Fb engagement.

This text goes to show you find out how to entice folks’s consideration on Fb.

And shortly sufficient, your engagement will likely be by the roof!

Methods to Improve Engagement on Fb: 15 Methods that WORK!

For those who assume Fb engagement is a mystic artwork that only some specialists will ever grasp — assume once more.

Studying find out how to enhance engagement on Fb is all about mastering a couple of easy steps.

As soon as you determine what drives engagement, you’ll be making posts to spice up engagement shortly and reliably.

We’re going to take a look at 15 methods that’ll enable you enhance your Fb posting technique to get extra likes, shares, AND feedback!

First, let’s take a better take a look at what engagement means and why it’s so necessary.


What does engagement imply on Fb?

Engagement isn’t sophisticated.

It’s merely a measurement of how usually individuals who see your put up additionally work together with it by:

  • Commenting
  • Liking
  • Sharing

For instance, this current put up from the Publish Planner Fb web page was shared, favored, and commented on about 700 occasions whole:

1-Oct-14-2021-09-34-10-49-AMBut what does engagement measure? For instance, what does it imply when your engagement is low vs when it’s excessive?

Let’s take a look at the trigger and impact of elevated engagement earlier than attending to our prime 15 methods.

Extra viewers curiosity

Regardless that we all know what engagement TECHNICALLY measures (likes, shares, and feedback), that isn’t what it’s ACTUALLY measuring.

Engagement is a measure of viewers curiosity. When your viewers is focused on your posts, they are going to naturally have interaction with them.

Then again, they’ll carry on scrolling in the event that they aren’t focused on your posts.

In different phrases, the extra gratifying your posts are to your viewers, the upper your engagement will likely be.

We’ll contact extra on the concept of viewers curiosity later on this article.

Elevated site visitors

The CAUSE of engagement is viewers curiosity, however what’s its EFFECT?

Typically, you’ll be able to count on elevated internet site visitors. Elevated engagement causes an unbelievable chain response. For instance:

  1. You put up one thing attention-grabbing in your 100 followers.
  2. Somebody sees your put up and enjoys it, so that they share it with their 100 pals.
  3. 5 of these 100 pals additionally get pleasure from your put up, so that they share it with their 100 pals.

The excessive engagement on this put up triggered it to be seen by 700 folks as an alternative of simply your 100 followers. Every of these 700 folks has an opportunity of clicking by to your Fb web page or your web site.

In different phrases, excessive engagement is an unbelievable generator of site visitors.

Prime 15 methods to extend Fb engagement

Now that you simply’re accustomed to its trigger and impact, you’re prepared to start out studying methods to extend Fb engagement.

These 15 methods are a superb place to begin, however you’ll be able to’t flip a magic change that can quadruple your Fb engagement (if solely!).

It takes constant effort over a number of weeks to start out seeing actual enhancements.

Nonetheless, should you observe the following pointers, you need to repeatedly see enhancements in your engagement (and elevated site visitors and gross sales!).

Let’s dive in!

1. Present your character

Enterprise house owners typically have a TERRIBLE behavior of taking the “social” out of social media.

As a substitute of getting on the platform and being themselves, they flip into senseless advertising and marketing robots.

Don’t be afraid to inject your character into your posts!

Get to know your viewers and allow them to get to know you!

Every little thing you put up for your online business on Fb ought to painting your organization’s character.

For those who haven’t firmly established an organization character, now could be the time!

Is your organization going to be:

  • Chill?
  • Humorous?
  • Inspiring?
  • Irreverent?

2-Oct-14-2021-09-37-11-53-AMAt Publish Planner, we make sure that to incorporate posts that assist us join with our viewers on a extra private degree by displaying them who we’re.

Establishing an organization character (and sticking to it) will increase engagement on Fb as a result of it helps your viewers really feel like they know you.

All the time keep in mind to maintain the SOCIAL in social media.

2. Ask questions

Asking your followers questions and utilizing fill-in-the-blank posts are a number of the EASIEST methods to get folks to have interaction along with your posts.

Everybody desires to really feel like they’re being heard.

Asking questions provides folks a cause to share their opinions, and it’s an effective way to start out conversations along with your viewers.

What sort of questions are you able to ask to extend engagement on Fb?

There are tons of choices, however we suggest utilizing Publish Planner’s content material finder for tried-and-true recommendations.

3-Oct-14-2021-09-38-04-86-AMListed below are a couple of I simply present in Publish Planner that may work nicely on your online business web page as we speak:

  • For those who had sufficient cash to retire proper now, would you?
  • The one phrase that bests describes my advertising and marketing is ______.
  • What time do you rise up?

After you put up your query, head into the feedback and work together with folks to start out some conversations!

3. Use photographs

When making an attempt to enhance engagement on Fb, you’ll be able to’t ignore photographs and different visible content material.

Severely! Visuals enhance your viewers’ need to learn your content material by 80%!

how_to_increase_engagement_on_facebook_1Meaning photographs are one of many BEST methods to extend Fb engagement INSTANTLY!

Plus, they only look good. They make your web page look extra skilled and fascinating.

For those who take the time to model your photographs along with your firm’s emblem, everybody who sees your nice pic on Fb will know it is coming from you.

One quick-and-easy means to do that is by utilizing Publish Planner’s Canva integration.

You’ll be able to simply edit photos and put up them to your web page.

They’ll look extra skilled than simply utilizing inventory photographs, which is able to catch your viewers’s eye.

4-Oct-14-2021-09-39-35-55-AM4. Present an inside take a look at your organization

One cool factor about utilizing Fb as a advertising and marketing device is the way it helps you to promote your online business with out showing overly promotional.

A method to do that is to put up photographs that assist your viewers get to know your online business.

Think about posting tales about:

  • Workers
  • Prospects (extra on that in a minute)
  • The city the place your online business relies
  • How or why your online business acquired began

When folks really feel like they know your online business extra PERSONALLY, they’re extra inclined to work together with you on-line.

By persistently offering an inside take a look at your organization, you’ll enhance engagement and loyalty.

5. Keep particular

New Fb entrepreneurs usually make the error of posting with no clear technique in thoughts.

They haven’t measured:

  • What kinds of content material get probably the most likes, feedback, and shares.
  • What occasions and days get the very best engagement.
  • What number of posts ought to be printed per day to maximise engagement

Take note of ALL of those indicators!

They’ll make an enormous distinction within the quantity of engagement you get.

For instance, you may uncover that your viewers responds nicely to humor and questions on Friday evenings (sure, THAT particular!).

So a put up like this one may enhance your engagement and even win you some new followers:

5-Oct-14-2021-09-41-13-30-AMFb’s information feed algorithm ties natural attain to how a lot fan engagement your posts get.

So the extra likes, shares, and feedback you get in your posts, the extra followers will see your future posts.

In different phrases, engagement is sort of a snowball!

Nonetheless, it takes cautious, particular planning to get that snowball rolling.

Which implies it’s important to get your followers clicking!

And to get followers clicking, your posts have to be quick, easy, and clickable.

6. Use your followers’ content material

Social media is a sharing economic system.

Sharing is how we construct relationships with followers and influencers.

One extremely helpful technique of sharing is utilizing content material posted by your followers! (However make sure that to provide them credit score whenever you do.)

Sharing your followers’ content material accomplishes 2 issues:

  1. It provides you a publishable piece of content material that pursuits your followers.
  2. It makes your followers really feel such as you discover AND respect them (keep in mind: it is SOCIAL media).

Lastly, one other good strategy to incorporate your followers into your content material technique is by highlighting buyer success tales.


7. Hold posts easy

Your Fb profile isn’t the place in your new novel or your newest essay on existentialism.

Facebook is designed for content material that’s quick and candy.

How quick?

Posts with round 50 characters are inclined to get the best engagement. However that doesn’t imply you’ll be able to by no means put up a 70 character put up!

It simply signifies that you need to preserve your posts to the purpose.

In case your put up is SO lengthy that individuals can’t learn it in a couple of seconds — they gained’t.

7-Oct-14-2021-09-43-41-09-AMNonetheless, don’t be so connected to the concept of a brief put up — that you simply compromise on high quality.

Keep in mind, it is all about understanding your followers and the finest put up varieties for them.

For those who’ve executed your analysis, you need to know precisely what size put up is more than likely to get engagement out of your viewers by now!

8. Be persistent

Some of the frequent misconceptions we see?

When folks assume {that a} FEW methods will repair their engagement issues in a single day.

Sorry to disappoint, nevertheless it takes longer than that.

This tip is all about holding your high quality excessive and your voice constant over time.

For those who “keep on with your weapons” and preserve posting nice content material even whenever you’re solely getting 7 likes, you will finally see enchancment.

Maintaining a constant posting schedule is likely one of the finest methods to extend Fb engagement.

9. Love your followers

This will appear to be a bizarre tip at first, however I promise it will enable you enhance engagement on Fb!

Answering this query will enable you perceive why this tip is so necessary:

Do you want following folks that make you’re feeling like JUST one other sale?

Neither do I.

Treating your followers like anonymous, faceless greenback indicators is a fast strategy to kill your engagement.

However how do you LOVE your followers?

There are such a lot of methods to do it, however listed here are some concepts:

  • Present appreciation by reposting their posts.
  • Ask them questions on themselves.
  • Reply to their feedback.
  • Publish optimistic opinions, success tales, or inspiring buyer tales.
  • Name them by title.

8-Oct-14-2021-09-45-34-55-AMFolks can inform the distinction between a enterprise that cares about them and one other that simply desires to make a sale!

10. Have enjoyable!

Posting related content material and driving site visitors to your web site is vital to boosting your engagement.

Nonetheless, often you’ve got simply acquired to have some enjoyable.

So experiment with that humorous meme! Ask these random questions!

I believe you will discover that these posts get a number of the finest responses.

They might not generate new prospects, however they make you appear MORE approachable and personable.

When posting enjoyable and humorous content material, it’s helpful if it RELATES to your area of interest.

For instance, you may be capable of discover a meme that solely folks in your area of interest will perceive.

9-Oct-14-2021-09-48-09-12-AMPlus, it’s extra enjoyable to run a web page when you’ll be able to experiment with humor!

11. Use data-driven content material

We’ve talked about:

  • Consistency
  • Simplicity
  • Design

However all that also leaves one BIG query:

What ought to I put up?

Our reply is that you need to put up content material that you simply KNOW will work nicely along with your viewers.

The key is utilizing a device to FIND posts to spice up engagement.

Publish Planner supplies a content material finder that may search the web for content material about nearly any key phrase.

Once you search a key phrase on Publish Planner, it will routinely present you pre-made content material streams FULL of related content material in that area of interest.

For instance, I seemed up the key phrase “expertise” and located dozens of pre-made content material streams:

10-Oct-14-2021-09-49-00-46-AMPublish Planner kinds the content material by how possible it is to carry out nicely. Each put up that Publish Planner finds receives a star ranking.

A 5-start ranking signifies that it acquired excessive ranges of engagement.


In different phrases, Publish Planner takes the guesswork out of content material planning.

In consequence, you’ll be able to simply discover content material that’s already confirmed to achieve success!

12. Publish steadily

Protecting your posting quantity excessive will preserve your content material in entrance of your viewers.

This can make it more durable for them to overlook you.

Try to be posting at the least as soon as per day on Fb (however ideally round 3 occasions per day).

Maintaining a high-volume posting schedule can shortly turn into unmanageable should you’re scouring the online for content material by your self.

That’s another excuse why we suggest utilizing Publish Planner’s content material finder.

By saving content material streams related to your area of interest, you’ll be able to shortly discover confirmed content material with out spending hours trying by random Fb pages.

Once you discover a content material stream you need to save for later, simply click on “Save.”

It will then seem on your own home web page for fast entry subsequent time that you must discover nice content material.

12-Oct-14-2021-09-50-45-14-AM13. Automate all the pieces

Automation is likely one of the keys to enhancing your engagement on Fb for a number of causes:

  1. It frees up your time so you’ll be able to discuss to your followers (as an alternative of spending hours posting throughout all of your channels).
  2. It lets you preserve a extra constant posting schedule.
  3. It retains social media enjoyable as an alternative of draining, which makes it extra possible that you simply’ll keep on with it over the lengthy haul.

Publish Planner can automate your posting schedule, so all it’s important to do is use content material. Then, it will routinely put up content material to your social media accounts everytime you schedule it.

To schedule a put up:

1. Discover a put up that you simply assume could be worthwhile to your followers.

2. Click on “Create Publish.”

13-Oct-14-2021-09-51-48-86-AM3. Fill in your caption, credit, and scheduling data.

4. Click on “Add to plan.”


Repeat this course of to shortly refill a whole month’s value of content material!

14. Recycle your finest posts

Don’t let that incredible put up go to waste!

Once you put up one thing that resonates along with your viewers, you get the implausible feeling of seeing all of the likes, feedback, and shares roll in.

Recycling content material is an effective way to extend engagement on Fb.


It lets you reuse a put up you KNOW works nicely along with your viewers!

Recycling content material can be extremely simple on Publish Planner.

Once you’re about to put up one thing, simply toggle the “Recycle” button (if it’s inexperienced, the put up will recycle).


A recycled piece of content material will routinely re-add itself to your content material schedule!

You don’t should assume twice about it.

15. Range your content material

Lastly, just be sure you’re VARYING your content material!

If all you ever put up is self-promotion and advertising and marketing supplies, you in all probability gained’t see elevated engagement.

As a substitute, you may lose followers.

So probably the greatest methods to extend Fb engagement is to maintain your followers’ consideration by various your content material kind.

You’ll be able to rotate by:

  • Pictures
  • Movies
  • Memes
  • Articles
  • Standing updates
  • Buyer success tales
  • Opinions

Publish Planner also can enable you differ your content material with its preset content material streams which might be filled with confirmed content material.

16-Oct-14-2021-09-54-01-85-AMFor instance, you’ll be able to often draw from widespread quotes, better of Reddit, or humorous memes.

Combine these into your content material schedule to maintain your viewers on their toes!

Folks ought to by no means be capable of lose curiosity in your social media web page!


Studying find out how to enhance Fb engagement can appear to be a frightening job.

Nonetheless, should you decide to working by these 15 methods, you will see constant enchancment within the coming weeks.

The one strategy to NOT enhance your engagement is by not doing something in any respect.

So be sure to work slightly each day to enhance your posting, get to know your viewers higher, and create a greater posting schedule.

When you’re at it, we extremely suggest signing up for Publish Planner’s free trial to experiment with the engagement-boosting instruments we talked about on this article!

What methods have helped your engagement on Fb?

Tell us within the feedback beneath!

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