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Methods to Plan Your Instagram Posts [+22 Free Instagram Planning Templates]


Whenever you’re not following a plan on social media, it is easy to overlook to put up recurrently.

Moreover, creating picture and video-based content material meant to drive income for your corporation can appear far out of your backside line.

Nonetheless, 90% of individuals on Instagram comply with a minimum of one enterprise these days. To compete with different firms in your trade, you have to have a stable Instagram technique, particularly in case your supposed viewers makes use of the app.

Fortuitously, upon getting a great plan on your Instagram content material, you’ll be able to create content material extra deliberately and in the end drive extra outcomes on your crew and group.

Download Now: Free Instagram for Business Kit + Templates

On this put up, we’ll cowl every thing from figuring out what sort of content material you need to put up to choosing a content material theme. Then, we’ll get into the main points of planning particular person posts.

HubSpot, AdobeSpark, and Iconosquare teamed as much as create a 30-day planning information for enterprise Instagram planning.

We have additionally thrown in 30 templates that will help you get began. Click on right here to get the planning information.

Your Instagram’s Visible Theme

As soon as you’ve got selected the kind of content material you need to put up, you will need to choose a visible theme on your posts.

Aesthetic consistency will enable you in a number of methods:

  • When an Instagram consumer finds your corporation’ account, the photographs will seem coordinated and well-thought-out.
  • Your followers will start to sense patterns in your content material and pause after they see your put up as they scroll as a result of they acknowledge that sample.
  • Whenever you’ve pre-selected a go-to font and colour scheme, it takes away among the stress of planning as a result of there are fewer selections to make for every new put up.

For those who use Adobe Spark, you’ll be able to obtain our free Adobe Spark Instagram templates to create a brand new put up with a template relatively than ranging from scratch. You will additionally get entry to the previously-mentioned calendar of content material concepts.

To ascertain visible consistency throughout your posts, take note of the colours in your pictures, the filters you utilize, the fonts you utilize in your photographs, and, if you would like, the sample of content material sorts you are posting.

  • Colours – Hold your model colours prime of thoughts when creating Instagram posts. Decide a number of colours that complement your main model colour and make sure that essentially the most distinguished colour seems in your posts.
  • Filters – When utilizing filters, accomplish that frivolously, as over-editing can dilute the standard of your pictures. For those who resolve to make use of filters, use the identical one or two throughout all posts.
  • Fonts – Choose one font to make use of everytime you need to overlay textual content on pictures or movies and use considered one of your model colours for the font. Since Instagram is a pleasant platform, intention to make use of an easy-to-read, sans-serif font and hold it the identical throughout all posts.
  • Content material Sample – To create a visible sample on your general feed, make sure that each third put up has a selected background colour. Since Instagram has three columns within the grid view, you will find yourself with a column that exhibits you thoughtfully deliberate your posts. You would possibly think about using a white background with the identical font color and style to share an trade tip for each third put up.

As soon as you’ve got selected the content material kind and visible theme you will use in your model’s Instagram account, it is time to begin planning posts.

Create a spreadsheet with the next columns (or obtain our free, pre-made spreadsheet together with planning templates for your entire different social media channels, too):

  • Date of publication
  • Time of publication
  • Picture caption
  • Picture file title or a hyperlink (if it has been uploaded to the net)
  • The hyperlink that you’re going to add to your bio when the put up goes dwell (or add to a Linktree-type a number of hyperlinks device)
  • Marketing campaign/Aim: What’s the objective for this put up? Are you attempting to amass extra followers? Drive sign-ups on your product, a free trial, a session, or one other subsequent step towards turning into a buyer? A well-articulated objective will assist you make sure that every put up exists for a function. You will not be making a dead-end on your followers however relatively a possibility for continued engagement together with your account, model, or product.

Whenever you’re finished, it ought to appear to be this:

Social media spreadsheet example

Obtain This Template

Professional Tip: Duplicate the spreadsheet tab for Instagram Tales, as effectively, to leverage Instagram’s different avenue for participating together with your followers. Tales are finest used for interactive content material like polls and quizzes, sharing pictures or movies from dwell occasions, and extra informal, pleasant updates.

After getting your spreadsheet able to go, resolve in your frequency. We advocate ramping as much as posting round 3 times per week.

1. Outline Your Content material Posting Schedule

Put up a minimum of as soon as per week to ascertain a dependable posting sample on your followers. You will danger dropping followers if individuals really feel that they don’t seem to be constantly seeing fascinating or useful content material out of your account.

To ascertain that constant sample, set dates and instances for posting first. For instance, if you happen to resolve to put up each Monday, Wednesday, and Friday, fill within the date and time column with the following month’s Mondays, Wednesdays, and Fridays.

Then, add a recurring occasion to your calendar for put up planning for the next two to 4 weeks. Set a recurring 10-minute calendar invitation at your chosen posting instances to reference your spreadsheet and rapidly put up what you’ve got deliberate if you happen to’re not utilizing an automatic scheduling device. With the planning sheet helpful, you can copy and paste captions and hyperlinks and find the photographs on your posts simply.

When slotting particular posts into your spreadsheet, start in whichever column you want. For instance, you possibly can begin by evenly splitting the rows into separate campaigns and filling within the caption or picture hyperlink for every put up later.

2. Add Visuals

If you have already got a repository of pictures you can put up, you would possibly begin pasting the hyperlinks into the Picture File Identify/Hyperlink column and fill within the different columns afterward.

You will additionally need to begin creating extra visible content material for future posts. For instance, take into account repurposing occasion photographs that your organization has taken, soliciting pictures of your staff or clients utilizing your product, or just creating visually-appealing textual content graphics like this one on a device like Canva or Photoshop.

Add every photograph to a centralized folder and use a standardized naming conference in order that it is easy to seek out the file you are on the lookout for. For those who’re not utilizing a post-scheduling device, you will possible need to put up immediately out of your telephone.

To simply entry pictures with their file names out of your telephone, you’ll be able to add pictures to a Google Images album in your pc after which use the Google Images app to obtain the content material earlier than posting immediately.

3. Write Participating Captions

Lastly, resolve in your caption for every put up. The best caption type relies on your viewers and the kind of content material you are sharing. For instance, aesthetics-focused content material might carry out finest with a unusual, brief, and intelligent caption. In distinction, education-focused content material could also be most probably shared and favored if the caption contains a few concise, simple suggestions.

How to Plan Instagram Posts: Write Engaging Captions, example of a two toned orange on Instagram

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4. Select Hashtags

Be sure that to incorporate three to 5 thoughtfully deliberate hashtags in your caption or in a remark in your put up to make sure it will get in entrance of latest audiences. You will need to embody a mixture of branded hashtags (e.g., #HubSpotAcademy or #OnlineLearning) and trending hashtags in order that extra individuals see your put up.

You may analysis the hashtags you would possibly need to use by typing them into Instagram (head to the ‘Search’ tab after which faucet ‘Tags’) to see how a lot quantity they get. Prioritize the higher-volume ones.

Varieties of Content material to Put up on Instagram

No matter which type of content material you resolve to put up, it ought to all the time be content material that draws your preferrred viewers. Suppose past your product, service, or workplace. What does your preferrred buyer truly care about, and what motivates them to comply with a enterprise account on Instagram?

Chew-Sized Schooling Instagram Content material

If you realize your viewers is serious about consuming bite-sized training on social media, you would possibly use Instagram to share trade suggestions and methods.

Types of Content to Post on Instagram: Bite Sized Educational content

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Movies or well-organized captions could be helpful automobiles for offering your viewers with well-researched info for his or her profit relatively than the good thing about your corporation.

Showcasing Merchandise Instagram Content material

In case your services or products lends itself to being photographed, take into account sharing pictures or movies of actual clients utilizing it. You may lighten your content material creation load by counting on user-generated content material. Have your clients ship in pictures of your product in motion.

This is an instance of how Beats by Dre makes use of Instagram to showcase clients utilizing their merchandise:

Types of Content to Post on Instagram: Beats by Dre portable pill speaker

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Nonetheless, there isn’t any must make these services or products posts promotional. As a substitute, the worth on your Instagram following would come from drawing private connections with actual tales about how others have efficiently used your product.

Inspiring Imagery Instagram Content material

Nonetheless, in case your viewers is not consuming training on Instagram and your services or products is not simply photographed, you’ll be able to take a extra aesthetically-focused route, posting photographs and movies that folks would merely like to eat. These might not drive a major variety of conversions, however a visual-first Instagram can amass a lot of followers.

Types of Content to Post on Instagram: Designboom shows a home on the outskirts of Vienna that was completed in 1971

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The important thing to the aesthetically-pleasing route is to test in regularly to make sure your posts are driving precise worth (maybe within the type of model consciousness or neighborhood amongst your followers) for your corporation.

Experiment With Content material

For those who’re uncertain of the kind of content material you need to put up or the type that may succeed on your model, choose the one you imagine your viewers might be most serious about seeing. That may embody product-agnostic training, product-centric content material, usage-focused content material, or aesthetically pleasing content material. Attempt it constantly for a month.

Types of Content to Post on Instagram: Casetify Instagram page

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Then, strive one other kind for the next month and examine engagement charges. How many individuals are liking and commenting in your content material? What number of followers did you acquire every month? What different enterprise outcomes, if any, have been impacted by your Instagram posts?

Along with deciding the overall matters you will put up on Instagram, you will need to experiment and decide which content material codecs you will put up. For instance, if you happen to take an academic method, experiment with movies versus text-focused photographs and varied lengths of captions.

Alternatively, in case your instructional content material lives in your weblog, data base, or in one other library, think about using Instagram posts to level individuals to these assets relatively than squeezing an excessive amount of info into one Instagram.

For instance, HubSpot Academy’s Instagram usually promotes in-depth programs that HubSpot Academy produces relatively than attempting to dive into the main points within the caption, picture, or video itself. The account retains followers inquisitive about sharing brief clips and suggestions from the programs, too:

Types of Content to Post on Instagram: HubSpot Instagram post

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Moreover, we have put collectively this downloadable calendar of inventive content material concepts if you happen to’re unsure what kind of content material to strive first.

Instagram Planning Apps

Who has time to provide you with each put up at a second’s discover? It takes time to create compelling content material, and that timing will not all the time line up together with your content material calendar. Utilizing planning apps to schedule Instagram content material prematurely makes essentially the most environment friendly use of time and sparks creativity. It might probably additionally enable you and your advertising crew to change into extra knowledgeable entrepreneurs.

1. Preview

Instagram planning App: Preview app

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Preview permits customers to design, edit, and analyze their Instagram enterprise web page. With Preview, you’ll be able to create a calendar to schedule pictures, movies, albums, and tales for your corporation’ Instagram web page. Preview allows you to plan reels and IGTVs and entry a collection of enhancing and analytical instruments, together with hashtag testing, engagement charges, and interactive charts. Preview additionally permits your total social media crew to plan your Instagram web page collectively with out sharing your Instagram password.

Pricing: Free Plan, free for 1 consumer; Professional Plan, $6.67/month for 1 consumer; Premium Plan, $12.50/month for a vast variety of customers.

2. Later

Instagram planning App: Later Instagram scheduler.

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Later’s Instagram scheduler can be utilized in your desktop or cellular gadgets. The scheduling device presents a calendar with drag-and-drop performance, hashtag instruments, personalised scheduling insights, analytics, a inventory photograph library, and plenty of extra options that will help you profit from your corporation’ Instagram presence.

Pricing: Starter Plan, $15/month for 1 consumer; Development Plan, $40/month for 3 customers with an extra $5/month for every further consumer; Superior Plan, $80/month for six customers with an extra $5/month for every further consumer. Later presents a 14-day free trial of all of its plans.

3. Sked Social

Instagram planning App: Sked Social

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Sked Social makes it straightforward to edit your pictures, queue posts, create a linked touchdown web page for your corporation’ bio, and rapidly add hashtags and mentions to your posts utilizing templates. Sked Social additionally contains a strong content material calendar pre-filled with holidays from around the globe, so you’ll be able to plan content material that celebrates and commemorates the particular days that matter to your viewers.

With Sked Social’s Necessities and Skilled plans, you’ll be able to collaborate together with your crew to handle your corporation’ Instagram advertising, regardless of what number of crew members you may have.

Pricing: Fundamentals Plan, $25/month for 1 consumer; Necessities Plan, $75/month for a vast variety of customers; Superior Plan, $135/month for a vast variety of customers. Sked Social presents a 7-day free trial of all of its plans.

4. Planoly

Instagram planning App: Planoly Instagram scheduler.

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Planoly’s Instagram put up planner and Reels planner enable customers to plan, design, and schedule their enterprise’ Instagram posts and Reels.

Planoly lets customers analyze put up metrics and add to their content material with inventory pictures and pictures from Canva. Customers may also create a linked touchdown web page and reply to Instagram feedback from inside Planoly.

Planoly’s scheduling instruments embody a content material calendar that sends customers reminder emails and push notifications when it’s time to put up content material.

Pricing: Starter Plan, $11.25/month for 1 consumer; Development Plan, $19.50/month for 3 customers; Skilled Plan, $36.50/month for six customers. Planoly presents a 7-day free trial of all of its plans.

The appropriate sorts of content material planners make sure that your corporation’ Instagram posts are effectively thought out and draw customers to your product or providers. The next instruments present visible help in addition to concepts that may remodel content material from uninteresting to participating:

1. HopperHQ

Instagram Content Planner: HopperHQ

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HopperHQ claims to be the primary Instagram device. It goes past crafting posts, giving customers the flexibility to entry analytics that assist decide the perfect time to put up.

HopperHQ’s Instagram planning instruments embody a drag-and-drop content material calendar, automated posting options, an Instagram grid planner, and a crew supervisor that lets you collaborate with your corporation’ social media crew and customise every member’s posting permissions.

Pricing: $19/month. HopperHQ presents a 14-day free trial.

2. Brandwatch

Instagram Content Planner: brandwatch

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Brandwatch is a platform dedicated to creating methods that will help you plan your subsequent Instagram marketing campaign with progressive insights. Brandwatch helps you monitor your corporation’ model and benchmark it in opposition to your opponents.

With Brandwatch, you’ll be able to monitor social media developments, convert your Instagram posts to adverts, and create workflows that repurpose belongings to assist your corporation save money and time.

Pricing: Brandwatch presents a $108/month plan for small companies of 1 – 2 customers. Bigger groups can entry Brandwatch’s full suite of merchandise by reserving a demo.

3. Content material Scheduler in Adobe Specific

Instagram Content Planner: Content Scheduler in Adobe Express

Adobe Specific’ Content material Scheduler, beforehand referred to as ContentCal, permits Instagram customers to plan and schedule content material. With options reminiscent of snippets, pinboards, and an internet clipper, Adobe Specific’ Content material Scheduler makes planning for Instagram campaigns extra organized.

Adobe Specific’ Content material Scheduler presents free downloadable instruments and templates, together with content material calendars, an engagement charge calculator, and a advertising plan template that enable you plan and execute your corporation’ Instagram technique.

Pricing: Free plan with restricted options; Premium Plan, $9.99/month with a 30-day free trial.

Instruments for Making the Most of Your Instagram

To remain organized, we advocate utilizing two varieties of instruments — a post-scheduling device and a device that lets you hyperlink to a number of completely different locations out of your Instagram bio.

By utilizing a post-scheduling device, you can plan out as far prematurely as you want, guaranteeing you may have a gentle stream of content material able to be posted even when different tasks pop up in your day-to-day work. Posting constantly is necessary for follower retention and offers you extra alternatives to experiment and work out which posts get essentially the most engagement.

Scheduling your posts lets you visualize which varieties of posts you may have popping out and swap posts if wanted. You may see the weeks you’ve got deliberate sufficient content material and people throughout which there are nonetheless empty slots.

You can too use a spreadsheet like this one (obtain free of charge right here):

Instagram post-scheduling calendar from Hubspot

Obtain the Calendar

Examples of post-scheduling instruments embody HubSpot Social Instruments, Later, Buffer, and Hopper.

Increasing Bio

An Instagram bio can both entice a possible buyer, make them chuckle, or make them hold scrolling previous a web page. Sadly, writing an attention-grabbing bio with an attractive call-to-action that tells guests every thing they should find out about your corporation could be robust due to Instagram’s limiting construction for bios.

Since Instagram solely lets you place one hyperlink in your bio on the prime of your profile, we advocate investing a number of {dollars} per 30 days in a device that creates one touchdown web page that hyperlinks out to a number of different pages.

Then, in particular person posts, you’ll be able to reference clickable hyperlinks accessible on the hyperlink in your bio, which offers a way more user-friendly expertise than having your followers copy a URL manually into their browser, toggling between apps. MilkShake is a device that lets you create a mini-website with hyperlinks and movies that customers can entry by a hyperlink in your corporation’ Instagram bio.

HubSpot Academy coursesPicture Supply

Examples of post-scheduling instruments embody Linktree, Lnk.Bio, and Hyperlink In Profile.

Improve Your Instagram Expertise

By taking a considerate method to planning your Instagram content material, you’ll be able to make sure that your posts ship worth to your followers, convert these followers into leads or product customers, and develop the attain of your model’s messaging to new audiences.

Utilizing instruments reminiscent of schedulers and hyperlinks to assist perform your Instagram journey can enhance your corporation’ social media presence and prolong its attain. It takes time to find out what resonates together with your viewers, so be affected person as you experiment and consider your technique.

Editor’s be aware: This put up was initially revealed in October 2019 and has been up to date for comprehensiveness.

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