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HomeAdvertisingMicrosoft Promoting's The Obtain, Episode 14: Journey is again!

Microsoft Promoting’s The Obtain, Episode 14: Journey is again!

What do exploration, journey, work, and leisure have in widespread? Journey! Throughout the globe, greater than ever, many individuals are wanting to get again on the market, and with enhanced security protocols, they’re able to hit the street, hop on an airplane, or e-book that trip they’ve been suspending and dreaming of for 2 years now (sigh, actually). Within the newest episode of The Obtain, we’re taking you locations with us!

The Obtain, Episode 14 itinerary


Journey insights, voiced over by Liam Mackessy

Did we point out journey is again? Effectively, the information definitely reveals it, with over half of adults within the US planning to journey within the subsequent month. The that means of journey has developed, as 49% of the worldwide workforce now has the choice to work remotely or from dwelling; some journey for pleasure, and a few journey to their subsequent working location, staying for prolonged intervals of time to work remotely.

Picture from the newest episode of The Download. Words "What is a Digital Nomad" are atop a picture of a tent at night with Aurora Borealis in the distance.

Often called Digital Nomads, this rising viewers of customers travels and works wherever there may be web! Now greater than ever, work and life (which incorporates travelling) are mixing collectively…whether or not you are making an attempt to attach with Digital Nomads out within the wild, or Workday Shoppers who’re itching to journey and planning their subsequent journey at their desks, now could be the proper time to market to those audiences. Liam Mackessy, Product Advertising and marketing Supervisor for Microsoft Viewers Community native and show promoting, will likely be your information.


“ReThink Tank,” a brand new phase that includes Chrissie Hanson of OMD, is all about psychological availability

In response to Hanson, OMD’s World Chief Technique Officer, “Consideration is crucial forex of the twenty first century.” It is finite and everybody’s in search of it! It’s additionally a strategic lever for development. We focus on this matter of psychological availability with Chrissie within the inaugural phase of “ReThink Tank,” wherein we discover the eye financial system in an period when everybody—customers and types—is battling for consideration.

In-action photo of Chrissie Hanson, Global Chief Strategy Officer of OMD, being interviewed for The Download

Chrissie outlines key findings from latest analysis OMD carried out to know higher how human consideration is linked to psychological availability, and the way it’s a key element to model development and energy. She additionally explores the right way to operationalise empathy in enterprise planning to drive higher enterprise outcomes. We’re making strikes on this episode, however this interview is value a pit cease.


A shopper highlight on low-cost airline Volaris, that includes CEO Enrique Beltranena

Subsequent cease, an interview with Volaris CEO Enrique Beltranena. You’ll learn the way this low-cost Mexican airline not solely survived however thrived all through the pandemic. How did they do it? By placing their workers first to extend their happiness whereas making certain they remodel the enterprise to change into extra sustainable and decrease their carbon footprint.

In-action photo of Enrique Beltranena, CEO of Volaris, being interviewed for The Download

Doing good for his or her folks and doing good for Earth was good for enterprise, and so they did all of it whereas making progress on their mission to make journey accessible to all, setting them other than their rivals.


The most recent Product Pop-Up phase, all about vertical promoting experiences, that includes Journey knowledgeable Cristiano Ventura

Cristiano Ventura, our Journey knowledgeable, nearly didn’t make it, however we’re glad he did! With so many choices (Didn’t we point out that everybody is battling for consideration?), reserving a visit might be an amazing and tedious expertise for a traveler, but it surely doesn’t must be.

In-action photo of Cristiano Ventura, Senior Product Marketing Manager, being interviewed by Jennifer Solomon-Baum for The Download

We now have industry-optimised options that may assist your model attain vacationers in a personalised, participating means, and Cristiano walks you thru them. There may be solely a lot we will cowl in an episode, however we additionally provide vertical advert experiences for extra industries.


Watch The Obtain now

All aboard—let’s hop on this episode 14 journey collectively!

Watch “The Obtain”

With episode 14 simply launched, there are 13 extra episodes and one particular version accessible to you free, on demand. Subscribe to our YouTube channel to get entry to the newest content material because it’s launched, or bookmark The Obtain on our web site at Listed here are simply a few of the episodes accessible to you now!


Previous episodes of The Obtain


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