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HomeFinancial AdvisorMonetary Advisor Advertising Innovator Snappy Kraken Acquires Advisor Web sites

Monetary Advisor Advertising Innovator Snappy Kraken Acquires Advisor Web sites

ORMOND BEACH, FLORIDA – Might 3, 2022Snappy Kraken, the award-winning MarTech agency serving monetary advisors, right this moment introduced it has acquired business web site builder and current integration accomplice Advisor Web sites – making a holistic resolution for web sites, branding and digital advertising and marketing.

“Advisors know that having a web site is important, however only a few really profit from what a fantastic web site can do. It is because most advisor web sites are bland, undifferentiated, and disconnected from a holistic advertising and marketing technique,” Snappy Kraken’s Chief Government Officer Robert Sofia mentioned. “With this acquisition of Advisor Web sites, we intend to introduce the business to what a really distinctive, personalised, and strategic web site can accomplish. It is time for advisors to cease viewing their web site as a mere desk stakes requirement and to start out viewing it because the enterprise development engine it has the potential to grow to be.”

Monetary advisor web sites traditionally lack the standard of design, copywriting, and branding that ought to be invested into this vital actual property for consumer conversion. By combining Snappy Kraken’s artistic talents with their strategic Chilly to Gold framework for turning strangers into raving fan shoppers, an advisor’s web site transforms from a mere on-line brochure right into a development engine for his or her enterprise.

Advisor Web sites’ set of expertise instruments — together with its calendar scheduling software, web site design supervisor and compliance workflows – supply the best complement to Snappy Kraken’s award-winning prospecting and client-relationship-building platform choices. Moreover, Snappy Kraken’s Convos is the one marketing-focused textual content messaging software created for monetary advisors that comes full with pre-populated messages and multi-step campaigns for each shoppers and prospects. 

Based in 2016, Snappy Kraken now serves greater than 6,000 monetary advisors and its content material reached greater than 11 million traders and customers final yr.

“Becoming a member of forces with Snappy Kraken is the final word manner for us to extend the worth our advisors obtain. We’ve been following their success for a number of years and it’s evident that they’re the perfect entrepreneurs and brand-builders in monetary providers,” mentioned Graham Turner, CEO of Advisor Web sites. “As we mix our web site capabilities with their unimaginable content material, the advisors who use our built-in providing will achieve a big aggressive benefit. We’re past excited to embark on this new journey, flying the Snappy Kraken flag collectively as one.” 

Advisor Web sites might be branded as a Snappy Kraken firm, and Turner will assume the function of President of the brand new entity, combining the strengths of workers from each companies as Snappy Kraken makes investments in its company tradition and employees. Some members of the brand new group will convene for the primary time at Snappy Kraken’s inaugural Jolt! convention, Might 4-6 in Las Vegas.

Whereas the full integration of each choices will take a number of months to finish, Snappy Kraken and Advisor Web sites have an current integration that shares contact knowledge, efficiency statistics, and choose Snappy Kraken campaigns between platforms. In depth reductions can be found to advisors who use each platforms. 

Financing for the acquisition was supported by current Snappy Kraken traders, Flyover Capital and FinTop Capital.

Contact Snappy Kraken or Advisor Web sites to be taught extra. 



Snappy Kraken is an award-winning advertising and marketing expertise agency that gives advertising and marketing automation, internet advertising, and daring, distinctive advertising and marketing campaigns for the monetary providers business. Knowledge-informed resolution making drives every advertising and marketing marketing campaign; Snappy Kraken publicly releases an annual advertising and marketing analysis report highlighting the tendencies that they may use to raised serve their members.  Recognized by Benzinga in three classes in 2020 in addition to by MarTech Breakthrough as greatest general content material advertising and marketing software program three years in a row.  It ranked quantity three on the 2020 Monetary Planning Finest Fintechs to Work For checklist. On the Wealth Administration Awards In 2021, Snappy Kraken received the Social Media Management for Expertise Suppliers award for its annual advertising and marketing analysis report, and the Advertising Automation for Expertise Suppliers award for its trademark “Chilly to Gold Framework.” Additionally in 2021, Snappy Kraken’s “Retiring in Unsure Occasions” lead era content material received the silver Davey Artistic award within the built-in campaign-marketing effectiveness class. Snappy Kraken demonstrates again and again that nice content material wins shoppers.

To be taught extra about Snappy Kraken’s options for monetary advisors, together with white-labeled enterprise options, and to make use of the brand new and enhanced instruments just lately introduced, go to



Based in 2012, Advisor Web sites builds conversion-friendly, personalised web sites that assist monetary advisors appeal to their very best consumer and convert extra leads into long-term prospects. Acknowledged as considered one of British Columbia’s fastest-growing firms, the Vancouver-based firm gives shoppers in the US and Canada FINRA and SEC-compliant digital advertising and marketing options, together with a customizable content material library that includes lots of of tailor-made templates, automated social media instruments, weblog scheduling, automated e mail advertising and marketing and extra. For extra details about their personalised method to digital advertising and marketing, go to




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