Many organizations are shifting gears to take a video-first method to social content material. Why?
Video generates 1200% extra shares than image-based and text-based content material.
This transformation could also be profitable for some, however others may battle with algorithm updates, in addition to staying on prime of traits in a fast-paced surroundings, and organizing and managing content material throughout quite a few platforms.
Too many good concepts have been left behind as a result of there is no such thing as a centralized software to accommodate and construct upon end-to-end content material. As we speak, social media managers use totally different instruments to handle their content material to maintain observe of video traits, save concepts, and script and draft movies. There’s (or was) a necessity out there for a product to seamlessly plan video content material throughout social platforms social media managers handle.
PLANOLY Video Planner
PLANOLY simply launched Video Planner, a brand-new software simplifying video content material creation from thought to submit. Now, creators in every single place — from small companies to influencers and extra – can plan and publish video content material from one place.
Developed in partnership with social media managers, Video Planner is an easy, elegant productiveness software anticipating the planning wants of those that oversee content material improvement and distribution. A couple of key parts of the brand new platform embody weekly curated audio and video suggestions; central positioning for captions, hashtags, and audio; post-time alerts; and each content material repurposing options and a central repository for content material concepts shall be out there in August.
As short-form video continues to take over the social media area and continues to be mired with the difficulties talked about above such because the calls for of managing content material throughout a number of platforms, in addition to the nuances of every, the Video Planner permits a stronger video technique and will help mitigate these frustrations.
86% of companies use video as part of their advertising and marketing technique to advertise services or products.
Video Planner is coming at an opportune time. Video Planner presents a versatile resolution and provides the ability again to social media managers, content material creators, and extra. Within the fast-paced on-line surroundings, digital advertising and marketing instruments are a necessity to make sure your overarching social technique is shored up and as streamlined as attainable.
A TikTok Starting
This new platform kicks off with TikTok however would be the first complete, cross-platform software as soon as Video Planner is enhanced and its capabilities are broadened over the following few months.
It might be a given to start out with TikTok, because it stays on the heart of the cultural zeitgeist with 1 billion energetic month-to-month customers, however PLANOLY is wanting ahead to an enlargement throughout different video-centric social websites like Instagram Reels, Pinterest Concept Pins, and YouTube Shorts.
PLANOLY is creating additional Video Planner enhancements and shall be asserting new options every month, together with extra methods to prepare video concepts, collaboration instruments for groups and purchasers, and the flexibility to repurpose content material for a number of channels. There’s a purpose why we’re trusted by over 5 million customers internationally: we all know social media.
Teresa Day, president of PLANOLY
Integrating throughout social media platforms will current each new alternatives and, after all, a brand new set of challenges — none too daunting for PLANOLY and different organizations within the social recreation to sort out. Alternative in video is considerable, and it’s crucial for manufacturers, entrepreneurs, and content material creators to benefit from out there sources and digital advertising and marketing instruments when attainable.
On the Horizon
With influencer advertising and marketing anticipated to succeed in $15B in 2022, predictions present genuine content material, primarily by means of video engagement, will proceed to rise in recognition. From thought to submit, utilizing instruments like Video Planner will help these content material creators streamline their inventive processes and efficiently join with their audiences throughout platforms that matter most in a real, minimal-effort means.
Trying forward and diving deeper into a few of these 2022 social media traits and an increase within the creator financial system, over $104.2B and rising day by day, individuals can count on to see elevated utilization of enterprise platforms, like PLANOLY, to monetize their content material, develop their fame and improve their total social presence.
Beginning at this time, you’ll be able to make the most of Video Planner from PLANOLY. Take the guesswork out of traits, submit on the go, and, total, simplify your social media technique.