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Progress technique for cell video games with Milan Strba from SuperScale ⎮ The App Advertising and marketing Snack #11


Milan Strba, Head of Progress at SuperScale shares his ideas for a very good development technique, what he thinks would be the future traits of the app advertising and marketing business and whether or not you need to spend money on UA or natural development first.

Beneath is the total transcript of the video above.

My title is Milan Strba. I’m the Head of Progress Advertising and marketing at SuperScale and SuperScale is mainly a full funnel recreation development platform for cell video games and blockchain apps.

What are the specificities of organising a development technique for a cell recreation?

What we do at SuperScale is like analyze, optimize and scale however for those who look solely on the scale half you undoubtedly want to know your recreation. There are two methods and two important issues on easy methods to perceive a recreation. One is the retention, it’s an important metric. And the second factor is monetization, is it advert pushed? Is it hybrid? Is it in-app pushed? That is just like the constructing block, you need to know this. Then it’s essential even have, within the fashionable period, have your MMP arrange so you’re assured along with your knowledge. And the third factor is knowing your neighborhood. What drives them to play the sport, why they selected your recreation and what would they prefer to see sooner or later. There are at all times some communities both Discord, Reddit or no matter. And even opinions are sufficient within the shops. So realizing the monetization, retention, have your MMP arrange and perceive your neighborhood.

Which one ought to come first: natural development or paid UA?

Natural development. Don’t attempt for perfection once I say natural development. There are limits clearly, don’t attempt to have your recreation localized in fifty languages or one thing or, you realize, having these key phrase evaluation for six months and so forth. Examine your self to love a very good competitors that you realize is like your robust competitor available on the market, some large enterprise or some very profitable one and in case you are a small indie developer attempt to have comparable retailer however clearly along with your design and your recreation and you realize this aura in your retailer that will suit your recreation. And construct on that and likewise attempt to attain and perceive the communities which can be current. The ASO and the natural is at all times like a constructing block for supporting paid person acquisition. As a result of for those who begin with paid person acquisition and your retailer is in very unhealthy form you’ll really feel it on the efficiency of paid person acquisition. 

What do you assume are gonna be the app advertising and marketing traits of the long run?

I feel the entrepreneurs are gonna be extra comfortable with the post-IDFA however the pattern shall be how they’re gonna be okay just like the alerts, it means like everyone’s gonna diversify. No person’s going to depend on two or three advert channels Don’t take a look at Fb solely, diversify Make a mixture of socials, advert channels, after which we’ve Apple Search Adverts and Google Adverts. So make a mixture of these 4 and discover out what works. Don’t be scared. And tied to that, I consider we’ll see larger high quality creatives and payables.

I feel now could be the time for playable advertisements. They’ve been within the business for a while however many corporations have been battling having profitable playable advertisements that would work and convey revenue. Now the advert networks, at the least those that I discuss with the main ones they stated that they prioritize it’s essential have playable advertisements in any other case you’re going to get unhealthy site visitors or worse site visitors. So having these larger high quality creatives and playables is gonna pattern.

Marine Nozerand

Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and many others.).

Marine Nozerand

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