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The 13 finest examples of testimonial promoting

Studying Time: 10 minutes

What’s the one factor each purchaser does earlier than making a purchase order? They search for suggestions. Social proof. And that’s the reason testimonial promoting deserves your consideration. It helps you achieve their belief, and in all probability, brings you a brand new buyer.

The rationale behind that is easy — folks belief folks greater than they belief manufacturers. It’s a no brainer, particularly once you weigh the phrases of a buyer in opposition to these of a model selling itself.

In reality, 9 in 10 folks say that they belief the phrases of a buyer greater than these of a model, in accordance with Wyzowl. Moreover, 95% of individuals say that evaluations — each constructive and adverse — affect their shopping for selections. 

This clearly factors towards the significance of testimonials as a advertising and marketing and promoting device. 

However what precisely is testimonial promoting?

Let’s discover out.

Asking for testimonials is so a lot simpler with Omnisend (and it’s free)

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What’s testimonial promoting?

A testimonial in itself is an announcement out of your clients that talks about their expertise together with your model, product, or service. It usually consists of details about the way it helped them and so they could advocate it to others. 

That is the precise high quality of testimonials you could leverage by way of testimonial promoting. You’ll be able to promote your clients’ testimonials to your viewers by way of your advert copy and creatives to win them over. 

Owing to the highly-impactful nature of testimonials, they could be a nice asset for driving your lead technology and gross sales efforts.

StoreYourBoard, for instance, added evaluations and FAQs to their product pages. This led to a 20% improve of their conversion charges.  

Which varieties of testimonials can you utilize?

Just about any sort, akin to: 

  • Critiques from Google, Fb, Amazon, or Yelp
  • Quotes out of your clients collected by way of surveys
  • Social media posts (user-generated content material)
  • Video testimonials

How are testimonials completely different from endorsements?

It is a affordable query to ask as testimonials and endorsements each discuss a model and its services or products.

Nonetheless, there’s a serious distinction between the 2. 

A testimonial could or could not contain an incentive for the client. Some clients could write a evaluate with out anticipating something in return. Equally, others could write one in change for a present card or a reduction. 

Endorsements, however, normally contain celebrities who’re paid to endorse a model’s services or products. The payoff is usually excessive on this case.

However what about influencers?

Relating to social media influencers, their evaluations about your model or merchandise would nonetheless rely as testimonials to an amazing extent if they’ve a small follower base. Though it might be thought-about an endorsement for mega-influencers. 

Sorts of testimonial promoting

As beforehand acknowledged, there are 4 main varieties of testimonials: 

  • textual content 
  • photos 
  • movies 
  • user-generated content material 

Chances are you’ll make the most of every to your benefit relying on the provision of evaluations and buyer approvals to make use of them for testimonial promoting. 

As an illustration, text-based testimonials could also be available. It is because clients usually go away text-based enterprise evaluations on websites like Google and Yelp. It takes minimal effort to put in writing them.

Nonetheless, for a video testimonial, you might have to attach with the client and ask them to create one for you. 

Omnisend might help you there.

Examples of testimonial promoting

Let’s check out a number of examples of various types of testimonials that you could be use as inspiration to your personal testimonial promoting campaigns.  


Do you know that 48.2% of promoting content material comprises visuals? In keeping with 52% of entrepreneurs, visible content material is essential for his or her advertising and marketing technique. It’s no shock then that photos can have a big impact on testimonial promoting. 

image shows the data that visual content is very important for the marketing strategy
Picture through Venngage

Listed here are some glorious cases of image-based testimonial promoting campaigns from varied manufacturers. 

1. Boxed Water

Boxed Water is a water firm that sells its water in recyclable containers which can be 92% plant-based. This environmentally-conscious model usually shares photos of their merchandise within the palms of their pleased clients, lots of whom accomplice with them too. 

Betsy, the client right here, promoted their #betterplanet marketing campaign during which Boxed Water was to plant two bushes for each put up printed utilizing the hashtag. She wrote about it extensively in her put up. 

2. Greenback Shave Membership

This put up on Instagram by Greenback Shave Membership talks about certainly one of their most loyal clients, Justin. 

Whereas he hasn’t essentially written a evaluate of the model, his loyalty is the factor that the model is selling by way of this put up. (You possibly can in all probability obtain the identical factor with a loyalty program.)

The next put up is part of their #Twosday marketing campaign during which they put up one thing associated to the toilet each Tuesday.

3. See Kai Run

See Kai Run is a footwear model that caters primarily to kids. They make high quality footwear for them and to advertise their model on Instagram, they usually share photos of their clients.

Try this image of a child sporting the model’s sneakers. They’ve even tagged the kid’s mom within the put up.

The impression? The testimony does the speaking.

Professional Tip: Get progressive together with your photos for max engagement. Attempt to incorporate varied visible components together with the client’s picture to be a magnet for your viewers. They might scroll previous your put up if it’s not enticing sufficient.

Textual content (quotes)

Textual content is probably going essentially the most extensively used type of testimonial promoting and yow will discover it on quite a few web sites and social media accounts. And shoppers search for these testimonials too. About 77% of shoppers all the time learn on-line evaluations when trying to find native companies.

Listed here are some nice examples of testimonial promoting utilizing texts (quotes) from clients. 

Let’s check out them.

1. Sephora

Sephora is a magnificence model that has a division known as Sephora Squad. It is a group of storytellers, magnificence aficionados, and artists on the whole. Sephora actively appears to be like out for companions for this squad. 

To advertise the squad, it has talked about testimonials from its current members on the web site. These textual content testimonials are quotes from Sephora Squad members explaining why they love being part of this group. 

A tempting approach for luring recent members to the Squad, don’t you agree?

2. Casper

Casper is a model that manufactures mattresses and foam pillows. As a B2C model, it has to ascertain an impression on its target market with a view to persuade them of the standard of its merchandise. 

Whereas they do showcase evaluations on each product web page, they’ve a devoted evaluate web page for his or her mattresses and leverage it for evaluate advertising and marketing. Right here, they show their buyer testimonials together with the star score for the product.

What’s extra?

They’re additionally very clear in regards to the incentive that they supplied to every buyer for writing the testimonial. 

As seen within the image beneath, two clients have been entered into sweepstakes in change for the testimonial. Nonetheless, certainly one of them wrote the testimonial with out an incentive.

3. Patagonia

Patagonia has a Worn Put on Program that’s devoted to promoting used and classic Patagonia clothes. 

That is one more B2C firm that should join with its clients to drive lead technology and gross sales. 

Patagonia has a devoted part on their web site titled “The Tales We Put on”, geared to persuading potential clients to purchase their merchandise. Right here, their clients share private tales about their Patagonia purchases and what motivated them to purchase from the corporate or leverage their providers.

Not like typical evaluations, these are deeply private narratives which can be positive to tug at one’s heartstrings. 

Professional Tip: To take advantage of out of your textual content testimonials, you possibly can convert them into photos, audio voice-overs, and movies as properly. This might help you attain a wider viewers base that prefers different codecs to textual content. It may well work particularly properly on social media.


It doesn’t matter what services or products you’re promoting, video testimonials are an amazing device for testimonial promoting. 

Movies have been the major type of media utilized by entrepreneurs for content material advertising and marketing in 2021, far forward of blogs and infographics.    

It’s no marvel then that when finished properly, video testimonials can interact viewers, construct belief, and finally drive gross sales. And that’s why an growing variety of companies are turning to video testimonials as a option to attain their target market.

Let’s take a look at among the most spectacular testimonial promoting examples of manufacturers utilizing movies for promotions.

1. Slack

Slack launched top-of-the-line testimonial commercials about certainly one of their clients, Sandwich Video. The video is a superb instance of storytelling to drive the message dwelling. 

It begins off by narrating how the Sandwich Video staff used to work earlier than attempting Slack. All the video is peppered with humor that makes it partaking. It additionally options interviews with particular person staff members, which lends it lots of credibility as properly. 

All in all, the video testimonial clearly highlights the most effective elements of the staff’s expertise utilizing Slack. It’s no shock that the video has over 1.29 million views! 

monday.com is a venture administration platform that helps companies set up and handle their day-to-day operations and initiatives. It additionally has a slew of different capabilities starting from HR and operations to gross sales and CRM

They took testimonial promoting to the following degree by inviting a few of their most loyal clients to their headquarters for a 3-day storytelling expertise.

Right here’s some of the well-known testimonial advertisements from monday.com. Within the video, the shoppers share how their organizations benefited from utilizing monday.com. 

They uploaded the occasion’s video footage on YouTube to advertise the testimonials and drive extra leads and conversions.  

3. Google Advertisements

Here’s a shining instance of how Google UK leveraged video testimonial promoting to advertise Google Advertisements. They put up a 100-second video clip on YouTube about one very glad buyer, Chuckling Goat, who used Google Advertisements to develop their model consciousness and gross sales. 

Within the video, the homeowners could be seen speaking about how they managed to get 6,000% development of their gross sales through the use of Google Advertisements over 4 years. 

Professional Tip: Attempt to keep away from easy testimonials the place the client is the one one doing the speaking. They will get boring. As a substitute, incorporate storytelling by developing with a script, graphics, and different artistic components to create an enticing video that may maintain your viewers hooked.

All of the movies above are nice examples of storytelling.

Person-generated content material & influencers

Person-generated content material within the type of social media posts and blogs generally is a nice asset for testimonial advertisements.

These testimonials are some of the highly effective instruments in an organization’s advertising and marketing arsenal. 

Why? As a result of they’re genuine. 

They arrive from actual individuals who have used your services or products and have one thing beneficial to say about it. Person-generated testimonials add a component of credibility that conventional promoting can’t match.

Working example — 79% of individuals say that user-generated content material impacts their shopping for selections, way over the 13% who say that branded content material does so. 

Let’s check out among the finest examples of this kind.

1. Daniel Wellington

Daniel Wellington is a watch model that usually shares user-generated content material by its clients and influencers on its Instagram account. These posts have helped them develop immensely and so they now boast over 4.8 million followers on the platform. 

Even their Instagram bio encourages content material co-creation by asking their viewers to tag them of their posts utilizing #danielwellington.

Under is an instance of testimonial promoting for Daniel Wellington. It’s a put up by Greta, an influencer, who shared her love for her watch.

2. WeWork

WeWork is a well-liked coworking house supplier and so they usually share testimonials from their clients on their Instagram profile. They put up testimonials within the type of quotes from glad enterprise homeowners on their IG feed. 

Moreover, a big portion of their Instagram feed is filled with posts created by their clients associated to their workspaces.

As an illustration, be aware how they’ve shared this picture from certainly one of their clients primarily based in Warsaw flaunting a espresso mug from WeWork as a midweek motivational booster. 

3. Airbnb

Relating to testimonial promoting, Airbnb depends closely on user-generated content material. They put up photos and movies shared by their clients on their Instagram account and likewise put up a snippet associated to the client’s expertise within the captions. 

They make use of this technique of promoting to drive folks to take a look at the properties that their clients have visited.

Take, for instance, the next put up, which offers a personalised tip from the client for a keep at a classic B&B property. It additionally directs the viewers to move to the hyperlink within the bio to take a look at the property and make a reservation. Spectacular, wouldn’t you say?

4. Aerie

Aerie, an attire retailer, shares posts created by their clients usually on their Instagram account. Additionally they encourage them to share their posts utilizing the hashtags #AerieREAL, #goingOFFLINE, and #LiveInMyLeggings, and have a few of them on their profile. 

Observe how the put up beneath from their Instagram feed promotes self-positivity and self-love. 

Professional Tip: The important thing to getting extra UGC out of your viewers is to incentivize them. This could possibly be within the type of free merchandise and even one thing so simple as giving them an opportunity to be featured in your web page. 

Wrapping up

Testimonial promoting is an effective way to faucet into the inherent bias that folks have towards trusting the phrases of different clients. 

Individuals are extra prepared to check out your services in the event that they see others saying good issues about your model on-line. These testimonial examples in promoting would possibly function an inspiration for planning your individual campaigns too.

Nonetheless, the important thing right here is to get these testimonials within the first place. 

It’s essential to have a technique in place by way of which you’ll be able to method them for testimonials. That’s the place Omnisend is useful. 

It lets you ship automated emails to your clients requesting them to submit testimonials for you after they’ve bought your product or used your service.

Get began with Omnisend without spending a dime to start sending these emails.

Ship out automated requests and get extra testimonials, a lot sooner with Omnisend

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