Video advertising is turning into increasingly more integral to a model’s success. In case you’re a marketer making an attempt to craft one of the best video advertising technique in your model, it helps to know the highest video advertising ways manufacturers are investing their money and time in.
Thankfully, the HubSpot Weblog not too long ago surveyed over 500 entrepreneurs throughout the globe about their video advertising ways, what appears to be working, and which ways are price reconsidering.
Most Used Video Advertising and marketing Techniques
Here’s a breakdown of the sorts of movies and platforms entrepreneurs are persevering with to leverage and why:
In our survey, we discovered short-form video leads in utilization with it being leveraged by 58% of entrepreneurs. Brief-form movies additionally lead on ROI, engagement, and lead technology. Almost half (46%) of entrepreneurs will plan to make use of short-form movies for the primary time in 2022 and 36% will spend money on short-form movies greater than every other format.
These numbers aren’t stunning when you think about short-form movies usually tend to go viral, in accordance with 47% of video entrepreneurs.
Lengthy-form movies are available in second on the subject of utilization with 37% of entrepreneurs leveraging the format. This format additionally locations second by way of ROI, lead technology, and engagement. Based on our survey, 36% of entrepreneurs plan to leverage long-form movies for the primary time in 2022, and 18% will spend money on the format greater than every other form of video.
The optimum size of a long-form video is between three to 6 minutes, in accordance with 36% of entrepreneurs. Even platforms like TikTok are beginning to embrace long-form movies, actually, the app is now permitting 10-minute movies. This may very well be as a result of long-form movies nonetheless obtain important engagement.
In our survey, we discovered 38% of long-form advertising movies have a median watch share between 41% and 60%. We additionally discovered 25% of long-form movies have a median watch time between 61% and 80%. Lastly, 22% have a median watch time between 21% and 40%.
Video Advertising and marketing on Social Media
Social media is the highest channel used to share advertising video, with it being utilized by 76% of entrepreneurs in our survey. It additionally has the most important ROI by far, in accordance with 67% of entrepreneurs who use it. Our survey revealed 66% of entrepreneurs additionally say it is the simplest for producing leads. We additionally discovered 63% of entrepreneurs will use social media for the primary time in 2022, and 61% will make investments extra in sharing movies on social media than every other channel.
Concerning particular social media platforms, Instagram is the highest platform for ROI, lead technology, and engagement. Based on our survey, 42% of entrepreneurs who don’t use Instagram for sharing movies will achieve this for the primary time in 2022, and 24% will make investments extra into sharing movies on the platform than every other.
Fb can be a standard software for entrepreneurs with 60% of these in our survey sharing movies on the platform. Nonetheless, Fb additionally is available in fourth place for ROI, engagement, and lead technology. We discovered 35% of entrepreneurs will spend money on movies on Fb for the primary time in 2022.
Coming in second place by way of engagement is TikTok, nonetheless, solely 35% entrepreneurs share movies on the platform and 20% plan on doing so for the primary time in 2022.
Video Advertising and marketing on YouTube
YouTube has the best utilization amongst entrepreneurs with 70% leveraging the platform. It can additionally see essentially the most funding from video entrepreneurs in 2022. Over half the entrepreneurs who don’t use YouTube will achieve this for the primary time in 2022, in accordance with our survey.
Irrespective of which tactic you select to leverage in your model, it is vital to recollect crucial components when creating efficient video content material, in accordance the entrepreneurs we surveyed are:
- Adequately selling your video
- Capturing viewers’ consideration within the first few seconds
- Preserving your movies quick/concise
Least Used Video Advertising and marketing Techniques
Listed here are the platforms, codecs, and ideas that appear to be shedding steam amongst entrepreneurs.
Reddit, Tumblr, Twitch, Snapchat, and Pinterest
Whereas social media performs an important function in video advertising, not each platform ensures success. Entrepreneurs instructed us Reddit, Tumblr, Twitch, Snapchat, and Pinterest haven’t offered favorable ROI or engagement on the subject of advertising movies, due to this fact these platforms will doubtless see the least funding from video entrepreneurs in 2022.
Nostalgic Content material and UGC
Regardless of the resurgence of TV exhibits, movies, and music developments rooted in nostalgia, entrepreneurs say nostalgic content material persistently underperforms by way of engagement, ROI, and lead technology.
We discovered comparable findings after we requested entrepreneurs about user-generated content material (UGC). Our survey discovered simply 19% of video entrepreneurs will leverage nostalgic content material in 2022 for the primary time and solely 3% will use UGC.
Display-capture movies have the bottom ROI when in comparison with different video kinds like stay motion and animation. They’re additionally a lot much less efficient in producing leads and engagement, in accordance with our survey. With that mentioned, 52% of video entrepreneurs plan on leveraging screen-capture video for the primary time in 2022, and 21% plan to speculate on this video fashion greater than every other.
Video content material is continuous to realize significance as increasingly more platforms prioritize video sharing. Now that you already know what investments are working for entrepreneurs—and which are not—you’ll be able to start brainstorming one of the best video advertising marketing campaign that can guarantee success in your model.