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The State of Instagram Influencers in Spain


What’s the present state of Instagram influencers in Spain? Vamos a ver! (That’s Spanish for let’s have a look!)

Context

In a  Heepsy research we ran just a few months in the past, Spain got here in tenth place of the international locations with probably the most influencers. The nation with probably the most influencers was america. We’ve already profiled the state of influencer advertising in that nation.

Heepsy was born in Spain, and we all know that we’ve numerous customers in our dwelling nation. So we needed to fill you all in on the state of Instagram influencer advertising in Spain.

Quantity and varieties of influencers

In keeping with Heepsy, Spain has roughly:

  • 88K Instagram influencers
  • 43K YouTubers
  • 27.1K TikTok creators

Understand that a few of these accounts could also be duplicate. That’s to say, a few of these Instagram influencers can also be YouTubers, and so forth.

Immediately, we’re going to dig deeper into Instagram influencers. Of these 88K Instagrammers, 6.1K are verified accounts.

Additional, a big majority of Spanish influencers fall into the micro influencer class. 

A chart showing 88% of influencers in Spain are micro influencers.

Micro influencers have been in excessive demand lately. Their excessive engagement charges and genuine audiences make them fascinating to influencer entrepreneurs. 

For instance, in Spain, we are able to see that micro influencers lead on the subject of engagement. They’re the one influencer tier to go above the common of three.5%. Though surprisingly, mega influencers are simply behind.

A chart showing micro influencers in Spain have the highest average engagement at 3.6%.

Prime classes

What are Spanish influencers posting about? What classes or industries do they belong to? Every influencer is totally different, however we are able to group them collectively by the themes of their profiles.

Heepsy search tool

Whereas analyzing classes, we additionally appeared on the common engagement for every. The highest ten influencer classes in Spain in 2021, and their common engagement charges, are:

  1. Media, 4.2%
  2. Vogue, 2.5%
  3. Music, 3.8%
  4. Arts, 3.7%
  5. Journey, 3.6%
  6. Health & Wellness, 3.4%
  7. Pictures, 4.1%
  8. Meals, 2.2%
  9. Life-style, 3.4%
  10. Sport, 4.5%

For those who’re searching for influencers in Spain, you need to use these engagement charges as benchmarks. Examine an influencer from one in all these classes to the class common to see how they stack up. (Or, use Heepsy, which already does that for you).

This checklist is kind of on par with the high influencer classes worldwide. Sports activities and Life-style seem as high classes in Spain. However world wide, these classes don’t seem, changed as an alternative by Cinema & Appearing and Make-up.

They’re additionally fairly broad classes. Because of this inside every, there shall be sub-categories. These niches will signify extra particular pursuits. For instance, inside the Arts class, we’ll see painters, sculptors, and so forth. 

On Heepsy you may seek for broad classes or smaller niches by typing them into the search bar.

An example of how to search for a niche category on Heepsy.

Professional tip: For those who’re looking for niches, chances are you’ll must enter them within the native language. If looking in Spain, for instance, we advocate attempting each English and Spanish.

Places inside Spain

A majority of influencers in Spain are primarily based in 9 totally different autonomous communities.  Not surprisingly, most influencers come from the communities with Spain’s largest cities.

Spain’s 4 largest cities (by inhabitants) are Madrid, Barcelona, Valencia, and Sevilla. And the highest 4 communities with probably the most influencers are houses to these cities: Cataluña, Madrid, Andalucía, and Valencia.

A map detailing the geographical breakdown of influencers in Spain.

Different autonomous communities with important numbers of influencers are, in descending order: Islas Baleares, Islas Canarias, Galicia, Castilla-La Mancha, and País Vasco.

Barcelona and Madrid are the cultural hubs of the nation, so it’s no shock Cataluña and the Group of Madrid rank first and second.

Most-mentioned manufacturers by influencers in Spain

These had been the highest then talked about manufacturers in Spain:

  1. Zara, 579 mentions
  2. Shein, 540 mentions
  3. Shein Spain, 351 mentions
  4. Spotify, 239 mentions
  5. FC Barcelona, 225 mentions
  6. La RochePosay, 223 mentions
  7. El Corte Inglés, 221 mentions
  8. Bershka, 217 mentions
  9. YouTube, 208 mentions
  10. RTVE, 198 mentions

The most-mentioned brands by influencers in Spain.

Varied of those manufacturers are Spanish. Zara and Bershka are a part of Inditex, the holding firm of Amancio Ortega, the eleventh richest individual on the earth. FC Barcelona is likely one of the most adorned soccer golf equipment in Spain and the world. El Corte Inglés is the main Spanish division retailer, and RTVE is the general public arm of the nation’s radio and tv.

Most-used hashtags by influencers in Spain

Essentially the most-used hashtags by influencers in Spain aren’t any shock. The checklist contains a mixture of common and geolocation hashtags.

They’re, with the variety of makes use of:

  1. #love, 58K 
  2. #madrid, 55K
  3. #vogue, 49K
  4. #barcelona, #48K
  5. #spain, #40K
  6. #summer season, 37K
  7. #instagood, 35K
  8. #type, 34.3K
  9. #images, 34.1K
  10. #photooftheday, 33K

Whereas these are the most-used hashtags, they’re not one of the best for influencer advertising. Influencers could use these tags on their non-branded content material, with the intention to attempt to get new followers from the big swimming pools of individuals following these hashtags. However for branded content material, these hashtags are a lot too broad, which suggests the individuals who observe them aren’t essentially trying to purchase a services or products. 

For influencer advertising campaigns, it’s best to encourage influencers to say and/or tag your model. In case you have branded hashtags, encourage them to make use of these, too. Shein, for instance, asks followers to tag their content material with the branded hashtag #sheingals.

An example of branded hashtags from Chinese fashion brand Shein.

Conclusion

That’s a primary rundown of the state of Instagram influencer advertising in Spain. If you need extra info like this, try our article How A lot Do Influencers Cost? or Prime TikTok Influencers By Nation

And if you wish to discover Instagram, YouTube, or TikTok influencers, head over to Heepsy!



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