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TikTok’s historical past of low Creator Fund payouts has some leaving the platform for good

Creators on TikTok, disillusioned about how a lot they’re being paid from its Creator Fund, are leaving the platform claiming psychological well being blows and burnout.

A sample of sad creators. There have been a number of creators which have criticized TikTok for low payouts because the platform pledged to pay out a complete of $1 billion over a three-year interval. In actuality, creators like Hank Inexperienced declare they’re paid between $0.02 – $0.03 per one thousand video views. To place that into perspective, YouTube creators declare that they’re paid roughly $1 per each one thousand views. 

  • In 2021 Kevin Yatsushiro created a video on TikTok that went viral with over 3 million views. He was paid solely $12.50. 
  • Alicia Trautwein posted a video in 2021 that gained 1.8 million views. She was paid about $10. 
  • Nikki Apostolou is a TikToker with 145,000 followers. She posts about 3 movies a day, every getting about 2-3 million views. She makes about $20-$30 per thirty days on common.
  • Jimmy Donaldson is one among TikTok’s prime creators with over 32 million followers on the platform. In January he earned simply $25.10.

What’s the answer? Creators Trautwein and Yatsushiro have each instructed that TikTok must create a standardized payout program, very like how YouTube’s mannequin works. This could make the TikTok Creator Fund a extra aggressive and safe program. 

The YouTube mannequin. Final yr, YouTube’s CEO Susan Wojcicki wrote in a weblog submit that the corporate had shelled out $30 billion to creators between 2018 and 2021. “We will’t evaluate total revenues for the 2 apps — TikTok is owned by a personal firm — however we do know that YouTube has roughly twice as many customers as TikTok, not 30 instances as many.”

Taking over model sponsorship offers. Another choice for TikTok creators is to work instantly with massive manufacturers for sponsorship offers. Creators like Vi Luong who has 1 million followers have earned as much as $32,000 per thirty days by way of sponsorships. 

In response to Enterprise Insider, Deanna Giulietti is a way of life creator with round 1.7 million followers on TikTok. Giuletti now creates content material on each TikTok and Instagram Reels, which she makes use of to generate income. The creator instructed Insider that she indicators a mean of 10 to fifteen sponsored offers a month, relying on the time of the yr, and final yr she made $535,000 from model offers alone, together with $126,000 in November because of the vacation push.

TikTok’s claims. TikTok claims that they pay their creators based mostly on a wide range of elements together with video views, engagement, the areas seen, and complete individuals within the Creator Fund. “Authenticity of a view” can be a thought of issue, although there is no such thing as a information on how that’s calculated. 

Why we care. TikTok’s claims that they wish to be a supply of constant and dependable earnings for creators is laughable at finest. We’re not saying that each one creators taking part within the Creator Fund are being underpaid, however the information isn’t telling us a lot in any other case. Nonetheless, this may very well be excellent news for manufacturers seeking to hop on the influencer bandwagon, because the pool of creators searching for offers could also be increased.

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About The Creator

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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