Grubhub’s New York Metropolis advertising marketing campaign, providing a “free lunch” – or a $15 promo code – to shoppers, went a bit of too nicely this week.
The supply app instructed media shops that at instances it was averaging 6,000 orders per minute and the marketing campaign acquired six instances extra orders than an analogous promo final 12 months.
It additionally backfired: eating places struggled to deal with the inflow of orders, and plenty of deliveries had been delayed.
However will this result in pissed off clients leaving Grubhub in favor of one other food-delivery service?
If you happen to had been left hangry after a “free lunch” promo went haywire just like the one Grubhub ran in New York this week, would you cease utilizing the app?
— PRWeekUS (@PRWeekUS) Might 19, 2022