Boots has partnered with buy-now-pay-later firm Clearpay for a festive experiential pop-up at Westfield, London.
Named ‘Magnificence Unwrapped’ customers will be capable to go to the pop-up from at the moment till twenty third December.
Situated within the central atrium of the buying centre, the pop-up may have 3 zones to maintain friends busy.
Designed to seem like a gift, the expertise will supply friends an opportunity to win magnificence prizes, get their nails performed in a festive nail bar and be capable to declare £5 off £10 spent at Boots.
Grace Cost, Head of Model Expertise and Partnerships – Europe at Unibail-Rodamco-Westfield commented: “We’re delighted to be partnering with Boots and Clearpay and serving to them to create a memorable model second that customers will get pleasure from.”
“Christmas is an extremely busy time and it’s this type of activation that actually helps manufacturers stand out and join with each new and current shoppers.”
The chemist and sweetness retailer shouldn’t be the one model popping up in Westfield. Lush will even be current with their ‘Lush Lounge’. This activation can be providing customers the possibility to click on and accumulate, order on-line and pattern merchandise. Company will be capable to uncover their new Christmas vary alongside their hottest merchandise.