2022 wonderful Model Naming cartoon- Marketoonist | Tom Fishburne
This cartoon was partly impressed by studying somebody described because the MD of EMEA at VMLY&R, a part of WPP.
I’ve at all times discovered it humorous that a number of the most profitable advert businesses have a number of the least imaginative names. The alphabet soup names of many businesses are laborious to inform aside, and might be simply mistaken for legislation companies. And but, their job is actually to assist shoppers handle and develop their very own manufacturers with originality and creativity.
Many advert company names are final initials of as soon as pedigreed final names, with the notable exception of WPP (which I realized began as Wire and Plastic Merchandise, earlier than turning into one of many largest advert company holding firms on the planet). Many are additionally difficult by mergers, with initials bolted on to connect with the legacy of the previous.
But, as Dave Droga put it lately in an interview about his personal company’s rebrand: “You both develop into the long run otherwise you’re shrinking into the previous.”
Most firms face one of these branding and rebranding problem, whether or not for product names or the entire model. The way to provide you with a singular identify which means one thing? How a lot to carry on to the legacy of the previous and the way a lot to create new that means?
The trail of least resistance is commonly a peace treaty that leaves everybody dissatisfied.
Listed below are a couple of associated cartoons I’ve drawn through the years:
“If advertising and marketing saved a diary, this may be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
11 superior Model Naming cartoon- Marketoonist | Tom Fishburne