11 wonderful HEATSTRIKER – Groundbreaking Summer season Marketing campaign Urges Individuals to

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2022 superior HEATSTRIKER – Groundbreaking Summer season Marketing campaign Urges Individuals to



Each summer season pets are injured or killed when trapped in locked, sizzling vehicles. The HEATSTRIKER is a brand-new, progressive, instrument permitting individuals to interrupt a automobile window and rescue pets in misery, with the assist of Swedish legislation. Launched nationwide in Sweden this summer season, in pet shops and on-line, Arken Zoo, the main pet provide chain within the Nordics, needs to ship a transparent message; no pets ought to be left in locked, sizzling vehicles.

The HEATSTRIKER is an progressive instrument, combining a hammer, that enables breaking the automobile window, mixed with a bottle, offering the pet with water instantly upon rescue. The HEATSTRIKER might be bought in a restricted version in chosen shops throughout Sweden.

Sarah Frelin Ekvall, Advertising and marketing Director at Arken Zoo Sweden says: “With the HEATSTRIKER we give individuals a instrument to avoid wasting lives, permitting individuals to behave in the event that they see pets at risk and supported by legislation. Launching a doubtlessly lifesaving product along with an in retailer and on-line marketing campaign, the HEATSTRIKER is our most impactful and significant marketing campaign to this point.”


On a heat summer season’s day the temperature in a locked automobile can quickly enhance, turning the automobile right into a loss of life lure. Swedish legislation states that in an emergency, which means an imminent menace to the trapped pet’s well being or life, one is allowed to interrupt a automobile window to rescue the pet from hurt or harm.

“We at the moment are in a position to inform and assist pet house owners alongside their journey as accountable pet house owners. Primarily, we hope that the HEATSTRIKER won’t ever be required, and as an alternative function an essential reminder that vehicles are for transportation solely, by no means to go away a pet in a locked, sizzling automobile, not even for a ‘fast, jiffy’”, Sarah Frelin Ekvall continues.

Arken Zoo is Sweden’s largest pet provide chain with greater than 100 shops nationwide. It was additionally awarded the “Model Journey of the Yr” accolade in Sweden, in Might 2023. Through the years, Arken Zoo has launched a number of inventive campaigns which were famous within the press and enterprise media.

“We now have been working with BCW Sweden for a few years, and with the HEATSTRIKER, we’ve hit the nail on the top with messaging for our 2023 summer season marketing campaign, which feels extremely inspiring. Because the main pet provide chain, we at Arken Zoo at all times attempt to seek out environment friendly and artistic methods to maintain pet house owners effectively knowledgeable on pets’ well being and security”, Sarah Frelin Ekvall concludes.

The HEATSTRIKER marketing campaign launches in June 2023 and consists of instore posters, onsite parking indicators with the precise product and on-line informercials and knowledge on the product, learn how to forestall heatstroke and what to do if a heatstroke does happen in pets.

Nora Mäki, Account Lead at BCW SWEDEN says “We noticed the chance to invent a bodily product along with a strong message to create an impactful and emotional marketing campaign, supported by the Swedish legislation. At BCW Sweden, we too love animals, and the urgency, improvement and end-result of this marketing campaign has hit residence. If this marketing campaign might save only one pet from harm or loss of life in a sizzling, locked automobile, we couldn’t be happier.”

How the HEATSTRIKER works
The HEATSTRIKER is a instrument that can be utilized to interrupt the automobile window in an emergency. It additionally has a water container/bottle connected to it enabling to shortly supply liquid for the rescued pet. In accordance with Swedish legislation, most of the people has the precise to interrupt a automobile window in an emergency if a pet is in misery, which means that the animal’s well being or life is at risk. The one that breaks/smashes the window should even be ready to determine themselves to the police and automobile proprietor and to offer a witness account.

The HEATSTRIKER is on sale for a restricted time at chosen Arken Zoo shops round Sweden. All proceeds from the sale of the HEATSTRIKER might be donated to the Swedish Animal Ambulance, a not-for-profit group run by volunteers serving to animals and pet house owners in want, providing a protected {and professional} transport to the vet, animal hospital or different acceptable company. This manner Arken Zoo may help much more pets get the assistance they want.

If you notice an animal in misery, trapped inside a automobile
Earlier than utilizing the HEATSTRIKER, one should assess the scenario and attempt to learn how the animal within the automobile is doing. Comply with these steps to make sure no pets are injured or killed in a sizzling automobile:


Why sizzling vehicles are harmful
In the summertime, the temperature in a stationary automobile can rise shortly, by many levels, in only a few minutes. Which means that a traditional Swedish summer season day of 18-20°C (64.4-68°F) is absolutely ample for the automobile to turn into a warmth lure and due to this fact a hazard for pets trapped inside.

  • For a pet trapped in a automobile, excessive temperatures can shortly result in overheating and, in worst case, a heatstroke, which in flip could cause harm and, within the worst case, loss of life of the pet.
  • In accordance with Jordbruksverket, the Swedish Board of Agriculture, one must not ever go away an animal unattended in a automobile if there’s a danger that the temperature contained in the automobile might exceed 25°C (77°F).


For extra data, please contact:
Sarah Frelin Ekvall, CMO, Arken Zoo
[email protected]

About Arken Zoo
Arken Zoo is Sweden’s largest pet provide chain with greater than 100 shops nationwide. Arken Zoo is a part of the Musti Group with a complete of round 280 shops within the Nordics. By bodily shops and e-commerce, Arken Zoo presents a large and reasonably priced vary of services of the best high quality for Swedish pet house owners. Extra essential than the corporate dimension is our organizational imaginative and prescient to make the lives of pets and their house owners simpler, safer, and extra enjoyable. Welcome to Arken Zoo. We love animals.


11 wonderful HEATSTRIKER – Groundbreaking Summer season Marketing campaign Urges Individuals to

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