2022 Great From right now to an improved Tomorrow

At the beginning of every client project, we take a seat for a preliminary Understand Your Brand Workshop. This time around together is essential in unpacking the last and present, but the majority importantly, looking forward to the aspirational future, and exactly how the brand development work we do may help support being where you stand, to where you wish to be. The true value is looking ahead, and finding out – together – ways to get there.

I’ve always loved this quote from Seth Godin:

“to be honest, enjoy it or otherwise not, the long term happens. Sure, tomorrow is risky, frightening, as well as in a way represents one step nearer to the conclusion. But inaddition it brings along with it the chance of better plus the possiblity to make a move that really matters.”

There’s an intentional, and extremely freeing moment, where we forget about that which was, and begin building just what will be. Our lives, our careers, our businesses, and our brands all take advantage of this turning point. Keeping in mind where you’ve originate from, but in addition not lingering about what perhaps used to be way back when.

At this stage of our conversation with clients, there’s a ‘release’ and a shift in approach where we allow and encourage everyone into the room to dream big and lay all of the chips up for grabs.

As we build our ideas – our brands – our dreams, recognizing where we’ve originate from and where our company is is, needless to say, a significant step. But a lot more important is allowing ourselves to plan and dream for doing something better yet tomorrow.

• Tomorrow could be introducing a fresh type of products to consumers.
• Tomorrow could be finally taking that big step from ‘idea’ to ‘reality’.
• Tomorrow could be a far more dramatic shift because, the time has come.

in any case for you personally is, be it revenue driven, centered on process, and/or driven by purpose, each current day brings along with it the potential to create an improved tomorrow – in an attempt to test out new things – and also to boldly go toward a fresh place where perhaps you haven’t been before.