11 Nice Advertising and marketing

2022 superb Protected is Dangerous cartoon – Marketoonist

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11 superb Protected is Dangerous cartoon – Marketoonist


I drew this cartoon partly in response to 2 research that got here out this week.  They appeared to seize the combined alerts that companies are grappling with as they take a look at 2023.

The Deloitte “CFO Alerts” report partly tracks the danger aversion of CFOs over time.  Deloitte discovered that solely 29% of CFOs say it is a good time to take higher dangers.  

That is the bottom level because the second quarter of 2020 (27%), which was the bottom since they began monitoring in 2015.  The typical of the final two years was 50%.

On the identical time, a brand new research from AlixPartners discovered that 98% of CEOs and senior execs say they should “overhaul” their companies throughout the subsequent three years.  

There’s a simultaneous stress to each keep the course and fully change every part.  

Reflecting a few of this stress, the AlixPartners research discovered that 85% say they don’t know the place to begin to make adjustments.

Simon Freakley, CEO of AlixPartners, noticed:

“The pandemic pressured enterprise leaders to come back to phrases with the inevitability of disruption, however as now we have seen subsequently, that was only a gown rehearsal…

“For individuals who transfer decisively and at tempo, there’s a large alternative to adapt and thrive amid the relentless disruption.”

Simon pointed to a distinction in how “development leaders” carry out versus the remainder of the pack.  Progress leaders take motion regardless of the risk-aversion they could really feel.  

As he put it:

“Those that stay sluggish to motion will get left additional behind, whereas those that have a bias for motion and see alternatives will construct an unassailable lead.”

As we enter 2023 with eyes extensive open to the dangers, it’s good to keep in mind that enjoying it secure will also be dangerous.

Listed below are a couple of associated cartoons I’ve drawn over time:

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22 superb Protected is Dangerous cartoon – Marketoonist

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