2022 superior Universum’s Expertise Survey – Switzerland 2023

Enticing advantages and good office tradition dominate the profession precedence listing, whereas Google and PTT stay essentially the most desired employers in Thailand.

Thailand, Could tenth, 2023 – Universum has launched the Thailand version of Universum Expertise Analysis 2023, its international annual expertise survey that appears into the long run workforce’s preferences for employment. On this yr’s survey, tourism and hospitality remained essentially the most most well-liked business amongst enterprise college students given the complete border reopening worldwide final yr. In the meantime, the manufacturing sector was the best choice for engineering college students. Nevertheless, there was additionally a rising curiosity within the power business following rising efforts throughout the nation towards sustainability. The power sector elevated in reputation as an business of alternative for employment by 19% for engineering college students and by 3.9% for enterprise and commerce college students.

“The rising reputation of the power sector amongst Thai college students aligns with the continued efforts towards sustainability by each private and non-private sectors, with a robust concentrate on the manufacturing and adoption of renewable energy sources. It’s clear that younger expertise in the present day cares about this and desires to be a part of making a greener and extra sustainable future. Employers that talk clear insurance policies and enterprise objectives in direction of sustainability will extra probably entice their curiosity,” mentioned Mike Parsons, APAC Managing Director at Universum.

The three most sought-after industries for employment for enterprise and commerce college students had been tourism and hospitality (33%), market analysis (28%), and promoting (27%). In the meantime, manufacturing (35%), laptop software program and expertise (30%), and IT and engineering consulting (28%) topped the listing for engineering college students.

Google remained essentially the most ultimate employer for enterprise and commerce college students, adopted by GMM Grammy, Uniqlo, and LINE Company. For engineering college students, PTT was essentially the most fascinating employer, adopted by Google, Siam Cement Group, and the Electrical energy Producing Authority of Thailand (EGAT).

Significance of assembly Thai college students’ preferences on advantages and office tradition

Whereas a majority of Thai college students had been involved in distant working, they had been involved about overextending themselves (48%) and failing to keep up the work-life steadiness they want.

Aggressive base salaries and advantages packages remained essentially the most essential components for Thai college students searching for employment. Nevertheless, Thai college students are additionally more and more involved in corporations that present a pleasant work atmosphere, safe employment, versatile working situations, encourage work-life steadiness, high-performance focus, respect for his or her staff, and a clear path for profession development. 

“Because the job market turns into extra aggressive, it is crucial for employers to be aware of these preferences to maintain attracting younger expertise. Other than providing aggressive salaries and advantages, employers must also concentrate on making a supportive and interesting work atmosphere that values worker well-being, flexibility, inclusivity, and profession development. By implementing efficient insurance policies and selling these values as a part of their company tradition, employers will be capable of entice prime expertise and construct a robust fame as an employer of alternative within the Thai market,” Parsons mentioned.

Thai college students flip to Fb to study extra about employers

By way of communication channels, 80% of Thai college students mentioned they normally undergo a possible employer’s social media channels, significantly Fb, after they need to study extra concerning the firm. The highest three matters college students need to know extra about in an organization are variety and inclusion, wage and advantages, and profession development alternatives. These matters not solely seize the scholars’ consideration, however they’re additionally important to their decision-making course of in the case of selecting a future employer.

“Employers are inspired to concentrate on these matters when posting on their on-line channels, as college students go to their digital channels to find out about their tradition and values. Thai college students additionally need to know the ideas of an organization’s leaders on office values and enterprise plans. Employers can tailor their branding communication by selling these key areas on-line to allow them to successfully have interaction with Thai college students and showcase their dedication to making a supportive office tradition whereas offering profession progress alternatives of their respective industries,” Parsons added.

With regards to salaries, the 2023 survey revealed that the anticipated annual wage of college college students has barely decreased by 3% from THB 479,000 final yr to THB 466,379 this yr. Enterprise college students count on a median annual remuneration of THB 441,195, whereas engineering college students count on THB 464,538. Moreover, the gender hole in anticipated annual wage stood at 10% this yr, with anticipated salaries of males at THB 484,303 and girls at THB 437,455.

About Universum  

Universum is a data-driven employer branding company. Based in Stockholm, we at the moment are energetic in over 60 nations, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, carried out in over 60 markets worldwide, surveyed multiple million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our purchasers with the analysis, technique, and artistic options they should compete extra successfully for expertise.  

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