21 of the Greatest Touchdown Web page Design Examples You Have to See in 2022

21 of the Greatest Touchdown Web page Design Examples You Have to See in 2022

How do you persuade guests your web site is price their time? There are such a lot of parts that a top-notch touchdown web page wants, and making these parts the “finest” they are often typically is determined by what your touchdown web page targets are.

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In the event you’re seeking to up your touchdown web page sport, it is useful to know what goes into an ideal one. We’ve compiled a listing of touchdown pages we love so you’ll be able to see these spectacular designs in motion and implement their techniques into your individual touchdown pages.

Soar to the kind of touchdown web page you wish to see beneath:

Signal-Up Touchdown Web page Examples

E book Touchdown Web page Examples

Touchdown Web page Concepts

Signal-Up Touchdown Pages

1. Shopify

Shopify sign up landing page example

Like most of the different touchdown pages on this submit, Shopify’s trial touchdown web page for sellers retains it easy. It’s not too text-heavy, however nonetheless manages to influence customers by noting just a few key factors about its top-notch product. Guests come away realizing that Shopify is an all-in-one platform that’s simple to make use of and trusted by many.

Why This Touchdown Web page Works:

  • Clear Interface: The user-oriented headline is just some phrases, for instance, and the web page depends on easy graphics and quick paragraphs to speak the trial’s particulars and advantages.
  • Concise CTA: There are just a few fields you should fill out earlier than you get began. All of this makes it simpler so that you can rapidly get began promoting on-line with their software.

What Might Be Improved:

  • Emphasize Safety: The final column states that the platform is protected, however doesn’t clarify why. As a substitute, it mentions that over 1,000,000 companies use it. Just a few phrases that talk to website safety would enhance this part because the variety of distributors is already acknowledged on the prime of the web page. Moreover, it might remove friction for guests with safety considerations.

2. Nice Jones

Great Jones landing page example

Many people have been doing much more cooking in the course of the pandemic and seeking to improve our gear. Nice Jones gives up a touchdown web page that’s as lovely as its Dutch Ovens. It’s very aspirational and faucets into all of our ideally suited kitchen goals.

Why This Touchdown Web page Works:

  • Use of Coloration: Nice Jones’ website is colourful similar to its cookware. The usage of daring colours rapidly attracts guests in and makes the cookware stand out.
  • Distinguished CTA: You possibly can’t miss this large yellow CTA and daring font $100 Off coupon. Who wouldn’t need $100 off these attractive pots?

What Might Be Improved:

  • Rollover Descriptions: With so many pans and utensils pictured without delay, it might be nice if customers had the power to view the title of the merchandise. That means they might discover it simpler on the positioning once they’re prepared to purchase.

3. Muzzle

Muzzle sign-up landing page with yellow download button

Muzzle, a Mac app that silences on-screen notifications, absolutely embraces this present do not inform mentality on their in any other case minimal touchdown web page. Touchdown pages assist customers determine whether or not or not your services or products is definitely price their treasured time and vitality. What higher approach to clearly and straightforwardly talk your worth proposition than by confronting guests with the very downside your app solves?

Why This Touchdown Web page Works:

  • Present Quite Than Inform: Guests to the web page are greeted with a rapid-fire onslaught of embarrassing notifications within the higher left of the display. Not solely is the animation hilarious, it additionally manages to compellingly convey the app’s usefulness with out prolonged descriptions.
  • Cohesive Visible Expertise: Even the textual content on the web page is a muted grey colour, mirroring the perform of the product.

What Might Be Improved:

  • Might Be Tough to Learn: Whereas the sunshine grey textual content on white background is nice at mimicking the product’s perform, it might be tougher to learn for some.

4. DoorDash

DoorDash landing page example

Takeout lovers are little question acquainted with DoorDash, the app that allows you to order meals from a wide range of eating places out of your cellphone. Properly, as an alternative of shoppers, this touchdown web page is geared in the direction of recruiting Dashers who make the deliveries.

Why This Touchdown Web page Works:

  • Emphasizes Dasher Autonomy: This touchdown web page actually performs up that Dashers are impartial and free to work when they need.
  • Highlights Potential Earnings: Whereas there’s no approach to show these earnings are typical, they’re definitely attractive for anybody who needs to make additional money on the facet.

What Might Be Improved:

  • Benefit Over Rivals: DoorDash will not be the one supply sport on the town. They might spotlight what units them other than a competitor like UberEats.

5. Clever

Wise sign-up landing page with CTAs for sending money, receiving money, and debit card

Clever permits you to ship or obtain cash in numerous currencies and international locations, and its touchdown web page separates clients into two classes of both Enterprise or Private so you are not distracted by choices that do not apply to you. There’s even a brief video to indicate guests how the service works earlier than they struggle it. Since they’re coping with cash, it’s necessary to get the client expertise proper the primary time.

Why This Touchdown Web page Works:

  • Highlights Security: The safety data is out entrance and middle on this web page, serving to to ease any hesitancy a possible buyer might need and assures them that Clever is a protected service to make use of to ship cash and obtain .
  • Emphasizes Worth: In a number of locations on the web page, in each textual content and video, Clever reiterates that it is inexpensive than transferring cash by means of a standard financial institution.

What Might Be Improved:

  • Interface is a Little Busy: Whereas it’s nice that clients have entry to a wealth of details about the service, there’s loads occurring. There’s video, menus that seem once you scroll and a number of buttons — all inside the prime half of the web page.

6. Airbnb

Airbnb Landing PageTo assist convert guests into hosts, Airbnb gives some attractive personalization: an estimated weekly common earnings projection primarily based in your location and residential dimension. You possibly can enter further details about your potential lodging into the fields to get an much more custom-made estimation.

Airbnb 2nd landing page exampleIn the event you go to the web page already satisfied, the clear call-to-action on the prime of the web page makes it simple to transform on the spot.

Why This Touchdown Web page Works:

  • Personalization: Airbnb exhibits you proper at the beginning what you might doubtlessly earn primarily based in your space and the scale of your own home. That is helpful for potential new hosts who should still be determining how a lot they need to cost and what they will anticipate to earn.
  • Leverages Neighborhood: Additional down on the web page, these inquisitive about internet hosting have the choice to contact a seasoned Superhost to reply any questions they could have.

What Might Be Improved:

  • Nothing: The web page is obvious, concise, reassures potential hosts Airbnb is protected to make use of, and gives a customized expertise.

7. Wag!

Wag landing sign up page example

Wag! is a service that connects canine homeowners with canine walkers and sitters. This web page will get proper to the purpose with a big font encouraging prospects to affix, and places the sign-up type prominently on the precise half of the web page. The inexperienced background colour makes the white font and different parts on the web page pop. The addition of a QR code on the shape can also be a pleasant contact, enabling guests to scan it, rapidly obtain the app, and sign-up.

Why This Touchdown Web page Works:

  • Environment friendly Kind: Leaving the shape discipline open on the web page means guests don’t even need to click on on a CTA to entry it. The QR code additional expedites the method.
  • Emphasizes Credibility: Together with caretaker images and that greater than 351,000 caretakers at present use the service nationwide makes Wag extra reliable.

What Might Be Improved:

  • It’s Not Compelling: In contrast to DoorDash talked about earlier, Wag! makes no point out of why individuals ought to be part of. What are the perks? Are the hours versatile?

8. Wistia

Wistia Landing Page Example

Proper off the bat, you discover the blue background with the pop of pink within the type of a “Attempt without spending a dime” button. The web page will get proper into the motion with a video showcasing all of the cool content material you’ll be able to create. In the event you’re having doubts, you’ll be able to all the time scroll beneath to learn testimonials from a few of Wistia’s 375,000 completely happy clients.

Why This Touchdown Web page Works:

  • Ease of Use: The shape itself permits customers to rapidly fill it out by linking to their Google account. Doing so allows the autofill characteristic, which cuts down on friction for the person.
  • Capitalizes on Visuals: As a video host, Wista does an ideal job of showcasing its capabilities utilizing a wide range of mediums. There’s colourful graphics, movies and even a hyperlink to advertising targeted cartoons.

What Might Be Improved:

  • Embrace an FAQ: Testimonials are nice, however typically clients have just a few considerations that could possibly be answered rapidly with an FAQ part. That means they will determine whether or not or not to enroll with out having to go away the web page to seek for solutions.

9. Webflow

Webflow Landing Page ExampleWebflow, a design software for internet builders, packs a whole lot of data into only one GIF. As with Muzzle, Webflow additionally will get proper to the purpose and demonstrates what their software can do, slightly than simply speaking about it. The animated GIF is seen in the identical body on the web site, so customers can see how the product works and join with out scrolling.

Why This Touchdown Web page Works:

  • Present Quite Than Inform: With the ability to view Webflow’s software in motion provides potential clients a transparent concept of not solely what it does, however how their person expertise shall be.
  • Removes Danger: In a number of locations on the touchdown web page, guests are reminded that the service is free. There’s no trial to enroll in. They’ll construct their website without spending a dime and determine whether or not or not to enroll in a plan once they’re able to launch.

What Might Be Improved:

  • Nothing: This touchdown web page is the right steadiness of data, usability, and visuals.

10. Talkspace

Talkspace Landing page example

Talkspace, an internet remedy service, actually focuses on trustworthiness with this touchdown web page. All the data on this web page emphasizes that clients could have entry to licensed therapists, and drives residence that the service is safe and confidential. It’s an effective way to reassure those that could also be hesitant to take part. The usage of shapes can also be a intelligent concept. Pages are sometimes crammed with squares and packing containers, so placing the CTA inside a big circle instantly attracts the viewer in. Total, the format is clear, inviting, and informative.

Why This Touchdown Web page Works:

  • Builds Belief: The concentrate on buyer safety works of their favor, particularly noting that they’re HIPPA compliant.
  • Offers Worth: Along with offering particulars about how Talkspace works, this web page additionally gives a number of psychological well being sources and articles.

What Might Be Improved:

Nothing: This web page has an ideal person interface and serves as an ideal start line for psychological well being sources.

E book Touchdown Pages

11. Nauto


Nauto, a knowledge platform for self-driving vehicles, helps make autonomous driving safer for firms who handle fleets of self-driving autos. Naturally, its clients would want every kind of data to promote them on this platform. Nauto has it, packaged right into a super-simple book whose touchdown web page provides you each a short contact type and a few preview statistics to show why this useful resource is so necessary.

On the prime of the web page, proven above, a heat photograph of a automobile’s exterior r hugs the lead-capture type. The inexperienced “Obtain Now” button would possibly’ve even been on goal (on the highway, inexperienced means go, in spite of everything).

Scroll down, and you will see one other “Get the eBook” CTA to remind customers what’s ready for them. You may additionally see three jarring statistics about automobile accidents to entice customers to be taught extra. Test it out beneath.


Why This Touchdown Web page Works:

  • Simplicity: There’s no distractions on this touchdown web page, which is ideal given the corporate’s concentrate on protected, self-driving autos.
  • Nice Use of Comparability: Additional down the web page, Nauto gives up facet by facet footage of a distracted driver vs. a self-driving automobile. It’s a superb approach to drive the purpose residence that A.I. is a safer wager.

What Might Be Improved:

  • Graphics: The nice and cozy photograph on the prime is absolutely troublesome to see. Barely extra definition would have helped guests simply acknowledge the picture as vehicles.

12. Industrial Power Advertising


Proper off the bat, this touchdown web page pulls me in with a compelling, punchy header: “Do not Make Me Zoom.” It immediately speaks to a typical expertise most of us have had after we’re looking on our telephones or tablets — and it is just a little sassy, too.

However that is not the one factor holding me on this touchdown web page. Discover how the colour purple is strategically positioned: It is proper on the prime and backside of the shape, drawing you even nearer to the conversion occasion.



Plus, this design is meta as well: It appears to be like and works nice on cell, too (pictured above) Needless to say a whole lot of guests shall be accessing your touchdown pages on their smartphones or tablets, and if the design of your web site does not work nicely for them, they could hand over and depart your web page.

The parents at Industrial Power Advertising made the fonts and type discipline sufficiently big in order that guests do not need to pinch-to-zoom to learn and work together with the content material, for instance.

Why This Touchdown Web page Works:

  • Voice: The language is punchy and relatable, rapidly drawing the reader in.
  • Minimalist: The black and white colour scheme with just some pops of purple actually make the join sheet stand out. Moreover the minimalist design works fantastically on cell and desktop, no pinching required.

What Might Be Improved:

Nothing: Each the cell and desktop variations illustrate the right execution of a

13. Inbound Emotion

Inbound Emotion Spanish language landing page example

Even for those who do not converse Spanish, you’ll be able to nonetheless recognize the conversion capabilities of this HubSpot associate website. My favourite characteristic of the web page? The shape stays in a set, distinguished place as you scroll by means of the positioning. I additionally love the easy format and heat colours.

Why This Touchdown Web page Works:

  • Fastened Kind: Gaining access to the shape whereas scrolling gives a greater person expertise. No have to scroll again as much as the highest of the web page to seek out it.
  • Easy Interface: The format is straightforward, however efficient. The usage of solely two shades of orange give a monochrome really feel and retains the concentrate on the advantages of the book.

What Might Be Improved:

  • Make the Kind Transient: There have been six gadgets to fill out, not together with the verify packing containers choice on the finish. Longer kinds could possibly be a turnoff for some guests.

14. IMPACT Branding & Design

Impact Branding landing page example with creative CTA

Full disclosure: IMPACT is a HubSpot associate — however that is not why they’re included right here. IMPACT’s touchdown pages have lengthy been a supply of design inspiration. I like the easy format of the web page, from the big headline copy and detailed featured picture, to the define that surrounds the shape, to the colours and fonts which can be very pleasing to the attention.

The free information IMPACT is providing for obtain right here additionally does not emphasize the obtain itself within the blue button that permits you to submit your filled-out type. Quite, IMPACT is inviting you to “generate extra conversions” — placing the concentrate on what you stand to realize because of studying the information.

Why This Touchdown Web page Works:

  • Intelligent Messaging: You’re not downloading an book, you are studying methods to “generate extra conversations.” This rephrasing is much extra attractive than merely placing an everyday obtain button.
  • Easy Use of Coloration and Fonts: The blue tones work very well on this touchdown web page, giving it selection whereas holding the look cohesive. Since there’s numerous textual content on the web page, a easy font is ideal.

What Might Be Improved:

  • Nothing: This web page encourages downloads in a intelligent means utilizing a easy format and colours.

Touchdown Pages to Study Extra

15. Unbounce

Unbounce Landing Page Example

It is no shock Unbounce made this checklist —they’ve truly written the e-book on creating high-converting touchdown pages. Though there are many wonderful issues about this touchdown web page, the 2 that I completely love are: the a number of methods to entry the course, and extra industry-specific report choices. Unbounce is absolutely expert at offering guests the data they want, but additionally what they didn’t know they wanted till they landed on the positioning.

Why This Touchdown Web page Works:

  • Offers Guests Choices: In relation to accessing the course, customers can both click on the principle button above the higher half of the web page, or in the event that they’ve been scrolling, click on on the course from the sidebar on the left. Eliminating the necessity to scroll again as much as the highest of the web page.
  • Generally Extra is Extra: Along with the course, Unbounce gives guests with industry-specific experiences and solutions to different touchdown page-related subjects. Offering much more helpful data units Unbounce up as a trusted authority of their discipline.

What Might Be Improved:

  • Descriptions: The course gives a number of modules and it might be useful if some supplied a short description. The sidebar menu gives a course checklist, however a brief sentence summarizing what guests can anticipate to be taught can be useful.

16. Payments.com


Usually, individuals suppose touchdown pages are static pages in your web site. However with the precise instruments, you may make them interactive and personalised.

Take the instance above from Payments.com. To see for those who’d profit from their session, you reply three questions earlier than you’re proven a type.

Then, you reply two extra questions, just like the one beneath:


And here is the ultimate touchdown web page type the place you fill out your data:


I am undecided how the algorithm works (or if there’s one in any respect), however whereas I used to be filling it out, I had some anxiousness about not qualifying. As soon as I came upon I did, I used to be excited to fill out the shape, which I am positive most people who find themselves in debt and utilizing this software are. By making this supply appear extra unique earlier than the shape appeared on the touchdown web page, I would wager that Payments.com elevated conversions fairly considerably.

Why This Touchdown Web page Works:

  • Exclusivity: Everybody likes to really feel particular, which is why exclusivity works so nicely. The web page gives the look that the supply isn’t given to only anybody, you must qualify first.
  • Interactivity: Anytime you may get customers to work together with the web page, even when it’s one thing so simple as utilizing a type with a sliding bar query.

What Might Be Improved:

  • Extra Coloration: Whereas the positioning is geared to not so enjoyable subjects like payments and debt, it doesn’t imply it must be boring. The grey leaves a lot to be desired.

17. Zillow

Zillow Landing Page Example

Zillow did one thing similar to Payments.com with their touchdown web page. It begins with a easy type asking for “your own home tackle” ( sounds creepy, however don’t fear. This type discipline is ready on prime of a hero picture that includes a quaint residence at nightfall adopted by a useful FAQ part.

After all, the tackle itself will not be sufficient to get a real appraisal worth of a house. It simply denotes the house’s neighborhood. It’s a bit like taking part in The Worth is Proper. You possibly can guess how a lot properties within the space are price after which sort in an tackle to see how shut you bought. If you wish to be taught extra information a few property, Zillow then prompts customers to sign-up to proceed.

Zestimate landing page exampleWhen you hand over your e mail, you’ll have entry to extra knowledge like comparable properties within the space, mortgage instruments, and the estimated internet earnings do you have to determine to promote.

Why This Touchdown Web page Works:

  • Video games are Enjoyable: Anytime you may make filling out a type really feel like a sport, it’s a win.
  • Establishes Authority on the Subject: Zillow has entry to a lot housing and neighborhood knowledge, it’s no surprise they’re one of many prime residence search websites within the nation.

What Might Be Improved:

  • Nothing: The Zestimate web page is straightforward, however efficient. These with considerations about what a Zestimate is and the way it’s calculated have easy accessibility to the homebuying FAQ on the second half of the web page.

18. Landbot

Landbot Landing Page Example

Landbot, a service that creates chatbot-based touchdown pages, places their very own product entrance and middle on their chat-fueled touchdown web page. Guests are greeted by a pleasant bot —full with emojis and GIFs —who encourages them to offer data in a conversational format as an alternative of through a standard type.

Why This Touchdown Web page Works:

  • It’s Enjoyable: From the intense colours to the GIFs, this web page retains guests engaged and entertained.
  • Present, Not Inform: By having the chatbot proper on the web page, doing its factor, potential clients can see precisely what they’re getting. The entire expertise simulates what it’s like to make use of Landbot’s product.

What Might Be Improved:

  • Nothing: Landbot’s use of a stay demo, testimonials, highlighted integration options and detailed breakdown of how the product works leaves new clients prepared to enroll at first look.

19. Webprofits

Webprofits landing page example

Like Industrial Power Advertising talked about earlier, Webprofits additionally makes nice use of a predominantly black, white and purple colour scheme. The result’s a clear format that makes nice use of the pops of colour on the web page. It’s a testomony to the group’s experience in digital advertising and UX design.

The rollover description characteristic all through the “What We Do” part, whereas black and white, makes use of motion to attract the reader’s consideration to the content material. Every part adjustments colour and rolls down like a shade to disclose extra in depth options.

Webprofits landing page example

In addition they make it simple so that you can determine what Webprofits truly does. The remainder of the web page gives detailed details about what you may get once you give over your data. Plus, it consists of strategic CTAs all through, like “Get in Contact”

Why This Touchdown Web page Works:

  • Informative, However Not Overwhelming: There’s a whole lot of data and textual content on this web page, however the usage of well-placed graphics and movies assist break issues up.
  • A number of CTAs: Putting the identical CTA all through the web page makes it so guests don’t need to scroll all the best way to the highest to “Get in Contact.”

What Might Be Improved:

  • Nothing: Webprofit makes nice use of the lengthy touchdown web page format, packing in all of the pertinent data guests would want in a single place with a visually interesting expertise.

20. Native Poppy

Native Poppy Landing Page example

Generally, you have simply obtained to cease and admire a touchdown web page for being lovely. Utilizing high-resolution images and plenty of white area, Native Poppy’s touchdown web page is a pleasure to take a look at.

Apart from its magnificence, the web page has some nice parts: a transparent and delightfully pink CTA, an informative “How It Works” part, plus an FAQ on the backside. Better of all, it performs with language, ditching the phrase “turn into a subscriber” for “turn into a wild flower.” I don’t learn about you, however I’d a lot slightly be a “wild flower” over a subscriber any day.

Why This Touchdown Web page Works:

  • Captures Model Voice: The format of Wild Poppy mirrors the whimsical vibe of the model. From the images, font selection, and “wild flower” subscription, all of the messaging works in concord.
  • Persuasive: By highlighting all of the perks and reductions of being a part of the subscription program, it entices clients to affix.

What Might Be Improved:

  • Kind Visibility: Whereas there are a number of CTAs, it might have been good to have the shape fields on the web page for sooner sign-up, or as a pop up after clicking, as an alternative of getting to click on the CTA after which be taken to a different collection of prompts.

21. Conversion Lab

Conversion Lab Landing Page example

Whereas I would not usually embrace an instance of a homepage with a type on it in a submit about touchdown pages, this web site is particular. The homepage is all the web site — the navigation hyperlinks simply take you to the data beneath.

Once you click on “Get My Free Seek the advice of,” all the web page darkens to spotlight the shape. See what it appears to be like like earlier than you click on within the photograph above.

And, once you click on that CTA, take a look at how the shape seems:

Conversion Lab landing page example CTA

It’s an analogous perform when clicking on any of the headings on the web page. As a substitute of taking you to a unique web page, it merely jumps to the corresponding part on the homepage.

I like how you do not have to go away the web page to fill out the shape, or view any of the options, making a seamless person expertise.

Why This Touchdown Web page Works:

  • Inventive: Having a homepage that additionally features as numerous touchdown pages makes Conversion Lab distinctive. Better of all, it nonetheless gives a pleasing person expertise.
  • Organized Format: Regardless of having the homepage and touchdown pages as one, the web page doesn’t really feel cluttered or busy in any respect.

What Might Be Improved:

  • Kind Placement: It will be good if the shape possibly opened up on one facet so guests may nonetheless learn the content material on the remainder of the web page.

Touchdown Web page Concepts

A well-optimized touchdown web page can remodel prospects into leads by gathering data that may show you how to higher perceive, market to, and delight guests. Since touchdown pages are essential for conversions, it is necessary to ensure they’re nicely deliberate, designed, and executed.

Right here are some things to remember when creating touchdown pages:

  • Interesting aesthetics: Giving your touchdown web page colour and a clear UI can solely assist. Guests will wish to be taught extra about your merchandise and see proof of the worth you are providing. Check out #18 on our checklist — Landbot for an ideal instance of a shocking internet web page.
  • Much less is extra: Let the supply or pictures do a lot of the speaking, however you should definitely embrace any and all descriptive headlines and supporting textual content to make your touchdown web page clear and compelling. This goes for almost all of the parts on the web page: strive white area, easy copy, and shorter kinds.
  • Preserve guests on the web page: By eradicating the principle navigation or any distracting backlinks, it is much less possible there shall be any lead technology friction that would trigger guests to desert your web page.
  • Social Sharing: A easy means of getting guests to interact together with your touchdown web page is together with social media sharing buttons in order that they will unfold your content material to their social followings. In any case, clients are the middle of your advertising flywheel.
  • A/B testing: Touchdown pages are necessary to get proper, and since client psychology can typically be shocking, it is all the time higher to experiment with totally different variations of your pages to see which has the very best conversion charge (CVR). Take a look at the positioning of the supply, sorts of CTAs, and even the colour scheme.
  • Name-To-Motion: The CTA is the place the meat of the touchdown web page is, or the tipping level the place prospects turn into contacts. CTAs may ask guests to subscribe, obtain, fill out a type, share on social media, and extra — however, total, CTAs are mandatory for getting your audiences extra engaged together with your providing. To generate leads, CTAs must be daring and attention-grabbing, however most significantly, they should successfully talk worth.

Creating Touchdown Pages That Shine

Touchdown pages assist in rising your buyer base and growing conversions. Create a web page that delights clients with a person interface so nice, they proceed to come back again for extra.

This text was initially revealed April 2, 2020 and has been up to date for comprehensiveness.

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