22 awesome A Black Flag Warns Beachgoers About Sun Exposure
Ah, summer! The right time for going on vacations and relaxing, preferably during the beachside. The sound regarding the sea plays constantly within the background while the sun touches us using its warm rays. But as beautiful the ocean is, as dangerous this landscape could be. Specially if the beachgoers don’t understand the meaning behind the flags erected during the shore. There are lots of hazards the waters hide but, luckily, you will find signs that will help us prevent a tragedy from happening.
Usually, these visuals warn in regards to the dangers posed by the ocean: The green flag signals a reduced hazard; the yellow one highlights a medium hazard; while the red flag, which means that high risk, discourages swimmers from going into the water. The list is long, with different colors and symbols drawing people’s focus on the risks from the waters. However, there’s an additional component that can damage us while enjoying the beach; one that’s currently tackled by the German Cancer Aid (Deutsche Krebshilfe).
Wanting to flag up its concerns about cancer of the skin due to sun exposure, the not-for-profit organization teamed up with Heimat Berlin and five more partners to erect the world’s first Sun Warning Flag. Launched at Timmendorfer Strand as a pilot project and area of the organization’s “Watch Out during the Beach” campaign, the flag is made to create awareness in regards to the threat of lying within the sun, especially in these days as soon as the Earth’s temperatures are rising up because of global warming.
Following a dark color scheme, the flag warns visitors in regards to the dangers to be sun kissed via its eye-catching design. On the basis of the idea of “melanoma,” a word which comes through the ancient greek language for black, the flag has a black-on-black design with a colorful circle during the center, portrayed as a halo round the black melanoma. The colors aren’t randomly chosen; in reality, they represent the WHO’s color code about the UV index, the international standard measurement regarding the strength regarding the sunburn-producing UV radiation since 1994.
As soon as the flag is hoisted, a UV index displayed regarding the flagpole offer bathers here is how safe or unsafe the specific situation is. A scale depicted regarding the index, which works much like a traffic light, allows individuals to identify whatever they have to do to guard themselves. The chart’s values consist of 1 — which indicates that no special protection is needed — to 11+ — letting swimmers know they ought to wear appropriate clothing, sunscreen, sunglasses, and remain within the shade. A QR code is printed near the top of the chart, which directs individuals to a microsite, where they are able to discover more about the project, the way the body reacts to UV radiation, and exactly how they are able to protect themselves from this invisible danger.
In Germany, around 400 people tragically lose their lives in drowning accidents every year. Sun-caused melanomas kill eight times more individuals, so they need to be correctly informed and warned in regards to the risks to getting a tan, either by enjoying the sunlight or by visiting the solarium. The sun’s rays Warning Flag happens to be submitted to your International Organization for Standardization (ISO), the business hoping it will likely be implemented globally.
Client: German Cancer Aid (Deutsche Krebshilfe)
Agency: Heimat Berlin
Partners and supporters:
Dermatological Prevention Working Group (DPWG) e. V. (Arbeitsgemeinschak Dermatologische PrävenGon (ADP) e. V.)
German Lifesaving Society (DRLG)
German Federal Office for RadiaGon ProtecGon (Bundesamt für Strahlenschutz) German Weather Service (Deutscher Weeerdienst)
UV Protection Alliance (UV Schutzbündnis)
Skin Cancer Network Germany (Hautkrebs-Netzwerk Deutschland e.V.) Timmendorfer Beach Office (Timmendorfer Strand Niendorf)
11 awesome A Black Flag Warns Beachgoers About Sun Exposure