2022 Great concept of Marketing Insanity cartoon – Marketoonist
I’ve drawn lots of cartoons in regards to the tendency of marketers to wish to change everything, at one time, and all sorts of enough time. There’s a vintage marketing truism that “marketers get fed up with their advertising before consumers do.” The exact same instinct to alter with regard to change applies to all facets of marketing, from logos to packaging to agencies.
And yet, there’s also a tendency for marketers to have stuck in a rut and proceed with the same playbook over repeatedly away from habit. This too can connect with all facets of marketing.I recently stumbled across a helpful framework
from HBR author John Coleman that defined strategic leadership as “the capacity to hold two specific traits in balance: consistency and agility.”
“If organizational leaders are only consistent, they risk rigidity. In changing environments, they may be able battle to adapt and may even cling to old habits and practices until these practices become counter-productive, distracting them through the more important new work that should be done…
“but simply as consistency may become rigidity, agility may become too little focus when it’sn’t tempered by consistency…
“It’s into the mix of consistency and agility that leaders become strategic.”
I think the exact same framework can connect with brands and marketing. It’s for the reason that mix of consistency and agility that marketers become strategic as well.
below are a few related cartoons I’ve drawn through the years:
“If marketing kept a diary, this will be it.”
– Ann Handley, Chief Content Officer of MarketingProfs
2022 amazing concept of Marketing Insanity cartoon – Marketoonist