2022 superior Maslow’s Hierarchy cartoon – Marketoonist
In final week’s cartoon, I parodied a few of my favourite clichés in advertising presentation slides.
With simply six panels in that cartoon, I needed to go away rather a lot on the chopping room flooring. Considered one of my different favourite used and abused slides is the ever-present framework, Maslow’s Hierarchy of Wants.
Psychologist Abraham Maslow first proposed this principle in a 1943 paper on “The Concept of Human Motivation,” the place he tried to categorise the common wants of society. Maslow’s framework is normally proven as a pyramid with probably the most primary wants on the backside and higher-level wants on the high.
Little did he suspect, I think about, that this could finally encourage entrepreneurs like me to have a look at these wants and suppose, hey, my model isn’t only a rest room cleaner, it’s an aspirational badge model!
A lot of the job of selling is pondering of inventive methods for manufacturers to face for one thing better. However this will additionally result in exaggerate the roles our manufacturers play in individuals’s lives.
BrandGym founder David Nichols as soon as described a associated phenomenon as “Model Ego Tripping” — “over-estimating the power of a model to stretch into new markets.” My favourite historic instance of that is when the Colgate advertising staff as soon as tried to stretch the Colgate model from toothpaste to prepared meals with Colgate Beef Lasagna. Mmmm.
The utility of any framework, together with Maslow’s Hierarchy of Wants, relies on the way it’s used. It may be nice for readability and to assist broaden our pondering, however we now have to watch out to not breathe our personal exhaust.
Listed here are just a few associated cartoons I’ve drawn through the years:
“If advertising stored a diary, this could be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
2022 superb Maslow’s Hierarchy cartoon – Marketoonist