22 superb The Sole Footwear with Beer-Injected Soles

Commenting on the initiative, The Shoe Surgeon, explains: “Partnering with Heineken® for his or her new beer was a enjoyable problem. We each share a ardour for innovation and pushing boundaries and created a design to mirror that. The shoe not solely embodies the vitality of Heineken® Silver however actually carries it. I can’t say I’ve ever designed a sneaker that incorporates precise beer earlier than.”

“At Heineken®, we’ve all the time embraced change. The launch of Heineken® Silver is testomony to this, and the limited-edition Heinekicks are a manifestation of Heineken®’s fixed pursuit of innovation. The Shoe Surgeon’s imaginative and prescient of “Strolling on Beer” doesn’t simply current a brand new method to benefit from the Unexpectedly Clean Heineken® Silver expertise; it sends the message that an open thoughts is the important thing to seizing life’s prospects. We’re thrilled to be bringing Heinekicks to Singapore and we hope this evokes customers to embrace recent views and spark new connections,” concludes Gerald Yeo, Advertising and marketing Director at Asia Pacific Breweries Singapore.

Out of the 32 pairs of Heinekicks the model created following the launch of its Silver lager, seven are scheduled to drop in Singapore within the fourth quarter of 2022.

Credit:

Shopper: Heineken

World Senior Director Heineken® Model: Bram Westenbrink

Heineken® APAC Model Director: Rajeev Sathyesh

World Communication Director Heineken® Model: Daniela Iebba

World Communication Supervisor Heineken® Model: Tanya Lubis

Heineken® World Digital Growth Supervisor: Pearly Lim Mei Sze

Senior Model Supervisor Heineken® Vietnam: Nguyen Ngoc Han

Heineken® World PR Lead: Jonathan O’Lone

 

Companies: Le Pub // BBH Singapore

 

World Chief Inventive Officer Publicis WW: Bruno Bertelli

 

BBH Singapore Inventive workforce

Chief Inventive Officer: Sascha Kuntze

Group Inventive Administrators: Gaston Soto, Nikhil Panjwani

Affiliate Inventive Administrators: Adeline Siow, Kenneth Foo

Le Pub World Inventive Crew

Govt Inventive Director: Cyril Louis

Worldwide Coordination Inventive Director: Man Lewis

Affiliate Inventive Director Publicis Italy: Livio Gerosa

 

BBH Singapore Account workforce

Enterprise Director: Manavi Sharma

Account Director: Andy Norris

Account Supervisor: Crystal Bathroom

Le Pub World Account Crew

Common Supervisor Publicis Italy: David Pagnoni

World Senior Account Director: Francesca Baldrighi

 

Strategists

BBH Technique Crew: Tom Hargreaves, Gwen Lee

Le Pub World Technique Director: James Moore

 

BBH Singapore Manufacturing

Head of Manufacturing: Wendi Chong

Head of Operations: Eddie Jackson

Digital Imaging: Sally Liu

3D Manufacturing Associate: Pleid St.

Digital Senior Artwork Director: Nico Tangara

Design & Shoe Manufacturing Associate: The Shoe Surgeon