HomeBranding22 superb The Sole Footwear with Beer-Injected Soles
22 superb The Sole Footwear with Beer-Injected Soles
December 23, 2022
11 superb The Sole Footwear with Beer-Injected Soles
Commenting on the initiative, The Shoe Surgeon, explains: “Partnering with Heineken® for his or her new beer was a enjoyable problem. We each share a ardour for innovation and pushing boundaries and created a design to mirror that. The shoe not solely embodies the vitality of Heineken® Silver however actually carries it. I can’t say I’ve ever designed a sneaker that incorporates precise beer earlier than.”
“At Heineken®, we’ve all the time embraced change. The launch of Heineken® Silver is testomony to this, and the limited-edition Heinekicks are a manifestation of Heineken®’s fixed pursuit of innovation. The Shoe Surgeon’s imaginative and prescient of “Strolling on Beer” doesn’t simply current a brand new method to benefit from the Unexpectedly Clean Heineken® Silver expertise; it sends the message that an open thoughts is the important thing to seizing life’s prospects. We’re thrilled to be bringing Heinekicks to Singapore and we hope this evokes customers to embrace recent views and spark new connections,” concludes Gerald Yeo, Advertising and marketing Director at Asia Pacific Breweries Singapore.
Out of the 32 pairs of Heinekicks the model created following the launch of its Silver lager, seven are scheduled to drop in Singapore within the fourth quarter of 2022.