22 wonderful 7 Cyber Monday E-mail Examples (and Why They Work)

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22 wonderful 7 Cyber Monday E-mail Examples (and Why They Work)

The Thanksgiving weekend is make or break for retailers. 

In 2021, virtually 180 million People shopped over the five-day interval, in response to the Nationwide Retail Federation. That’s virtually 21 million greater than preliminary projections.

Historically, Cyber Monday—much less snappily often known as the Monday after Thanksgiving—is simply the weekend’s third-biggest procuring day, behind Black Friday and Small Enterprise Saturday:

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However Cyber Monday sees a disproportionately excessive quantity of on-line gross sales, making it completely essential to ecommerce manufacturers. So that you merely can’t afford to get your messaging improper.

That can assist you out, I’ve raided our electronic mail vault—containing actually hundreds of thousands of electronic mail campaigns from tons of of manufacturers—to search out the perfect of the perfect Cyber Monday electronic mail examples.


7 of The Finest Cyber Monday E-mail Examples We’ve Seen

1. Kylie Cosmetics: Tease Cyber Monday in Advance

Selling Cyber Monday is definitely fairly robust.

Given that customers will splash out an estimated $11.2 billion on-line on the day this 12 months, that sounds somewhat counterintuitive. Absolutely advertising and marketing such a gigantic procuring occasion must be like promoting chewing gum at a baseball teaching conference?

However there’s an issue: as we’ve already seen, Cyber Monday is hardly a standalone occasion.

That $11+ billion in on-line spending is likely to be an enormous sum, however it solely represents about 5 p.c of whole on-line expenditure all through the vacation interval. And with the occasion coming scorching on the heels of Black Friday, it’s laborious to advertise Cyber Monday upfront.

Give it some thought. With different key procuring durations—like Valentine’s Day, Halloween, and Mom’s Day—you’d begin your advertising and marketing push weeks forward of time. With Cyber Monday, you don’t have that luxurious.

Nonetheless, there’s nothing to cease you following Kylie Jenner’s lead by teasing your Cyber Monday sale a day or two upfront:

2 image6-3(For context, this electronic mail was despatched on November 28, 2021—a day earlier than Cyber Monday.)

That approach, you get to whip up some pleasure about your incredible promotion and provides clients a motive to flock to your retailer on the massive day.

2. Levi’s: Begin Cyber Monday Early

Our electronic mail inboxes are busy at the perfect of instances. However throughout the Thanksgiving weekend they’re like Instances Sq. at 5 minutes to midnight on New 12 months’s Eve.

In line with Marketing campaign Monitor, extra emails are despatched on Black Friday than every other day of the 12 months—and Cyber Monday isn’t far behind.

How on Earth do you count on your messaging to face out amid all that noise?

I’ve already identified the way it’s completely positive to tease Cyber Monday a pair days forward of time.

However one other strategy is to easily prolong your sale throughout the entire weekend, like Levi’s does on this instance:

3 image1-1This technique successfully allowed the denim model to beat the frenzy by selling its Cyber Monday low cost from Saturday onwards.

And there’s one other much less apparent, however equally significant, profit: by spreading gross sales throughout the weekend, you successfully flatten the Cyber Monday peak, making it simpler to your web site and logistics infrastructure to deal with all the additional demand.

3. Anthropologie: Get the Timing Proper

Working electronic mail advertising and marketing campaigns is sort of like banging the bass drum in an orchestra: are available too early (or late) and also you’ll mess all the pieces up.

However what’s the good time to ship your Cyber Monday emails?

As with all the pieces on this planet of selling, there are numerous colleges of thought on this problem. However I all the time choose to let knowledge do the speaking.

So I’m grateful to SendGrid, which took the time to investigate the proportion of emails despatched and opened throughout eight three-hour time slots all through Cyber Monday 2021:

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The findings make for attention-grabbing studying. Positive, it’s no massive shock {that a} ton of emails are despatched and opened from mid-afternoon to late night. 

However what’s extra hanging is the information for 12:00pm – 3:00pm. Simply 10 p.c of all Cyber Monday emails have been despatched throughout this three-hour window, but it was liable for 16.5 p.c of electronic mail opens.

Or to place it one other approach, one in six Cyber Monday emails are opened between noon and three:00pm.

So what’s happening right here?

It’s fairly easy actually. As you’re little question conscious, Cyber Monday isn’t a public vacation within the US. And the overwhelming majority of individuals—me excluded—don’t have the posh of spending their working hours studying advertising and marketing emails.

However they’re nonetheless hungry for a deal, so that they rush to their inboxes throughout their lunch breaks, scrolling by all of the emails they obtained all through the morning whereas chowing down on a buffalo hen wrap.

This tells me one factor: in case you’re on the high of the inbox at noon, there’s a robust likelihood your electronic mail’s going to face out, as a result of there’s quite a bit much less competitors to cope with.

Anthropologie obtained the timing proper with this Cyber Monday electronic mail instance:

5 image8-1After all, there’s an essential level to make right here: there’s multiple timezone on this planet.

In case your advertising and marketing group is predicated on the East Coast however most of your clients are in California, make sure you issue within the time distinction to verify your Cyber Monday electronic mail arrives on the proper time.

4. e.l.f. Cosmetics: Provide Free Transport

You is likely to be planning an unimaginable Cyber Monday promotion, providing clients a 50 p.c low cost throughout all of your best-selling merchandise.

However I completely assure that in case your transport prices are too excessive, buyers will nonetheless abandon their carts.

In line with the Baymard Institute, the common cart abandonment charge stands at an astonishing 69.99. And the most important reason for deserted carts? The price of obligatory extras like transport, charges, and taxes.

Reality is, clients don’t likepaying for transport. That’s not going to vary simply since you’re operating a sitewide sale. If something, with each model underneath the Solar providing some type of low cost, there’s a fair higher likelihood they’ll look elsewhere in case your transport prices are too excessive.

For that motive, it’s value taking a leaf from e.l.f. Cosmetics’ ebook by providing free transport on Cyber Monday:

6 image10-1Clearly, not each retailer can assure free transport. If you happen to promote couches or fridges or elephant enclosures, it’s most likely not going to occur.

But when there’s any risk you’ll be able to afford free transport, I’d advocate giving it a attempt on Cyber Monday. Even when it means providing a barely much less aggressive low cost to steadiness the books.

5. Glow Recipe: Spark Curiosity to Drive E-mail Opens

Now that I’ve received you spherical with a couple of scintillating insights, I really feel it’s an excellent time to interrupt some unhealthy information:

Cyber Monday emails have fairly dreadful open charges.

Omnisend analyzed hundreds of thousands of emails despatched between November 25 and December 2, 2020. Those who contained the time period “Cyber Monday” within the topic line noticed a mean open charge of simply 13.8 p.c.

To place that in context, Mailchimp says the common electronic mail open charge throughout the 12 months, no matter business, stands at 22.71 p.c. That’s a drop of just about 9 proportion factors.

What’s my level right here? 

Clearly, I’m not saying: “Don’t hassle sending Cyber Monday emails, nobody’s going to open them.”

As an alternative, I needed to emphasize that each one the competitors throughout the Thanksgiving weekend means you need to work further laborious to win the clicking. Which means crafting an electronic mail topic line that your viewers can’t assist however click on.

Typical knowledge says that one of the simplest ways to drive electronic mail opens on key procuring days is to get particular. Inform individuals concerning the unimaginable low cost you’re providing so that they perceive the worth of opening your electronic mail.

Sadly, this is similar technique (just about) everybody else is utilizing.

For example my level, I carried out my very own (extremely unscientific) evaluation by trawling by a pair pages of Cyber Monday emails within the Drip vault. I found that 52 p.c of Cyber Monday emails I scrolled previous talked about a proportion low cost within the topic line or preview textual content.

Hanging your Cyber Monday marketing campaign on a proportion low cost is a race to the underside. Positive, you is likely to be providing 40 p.c off. But when your competitor is operating a 50 p.c low cost, why would anybody hassle opening your electronic mail?

That’s why I’m satisfied that one of the simplest ways to enhance your Cyber Monday electronic mail open charge is to put in writing an electronic mail topic line that sparks curiosity.

The excellent news is that you simply don’t must get tremendous inventive. Simply have a look at this straightforward topic line from Glow Recipe: 

7 image11It tells us completely nothing concerning the phrases of Glow Recipe’s Cyber Monday sale—or whether or not the model is providing a reduction in any respect. Nevertheless it was intriguing sufficient to persuade me to click on.

6. Bonobos: Goal Final-Minute Cyber Monday Buyers

On a mean on-line procuring day, you’d count on site visitors ranges to drop off round early night. Most of us aren’t looking ASOS at midnight.

However Cyber Monday is something however regular. Knowledge from SaleCycle reveals that site visitors volumes don’t decelerate in any respect because the day goes on. In actual fact, they peak at 9pm and are nonetheless fairly excessive at 11pm:

8 image9-1The takeaway right here is easy: don’t simply ship a single Cyber Monday electronic mail within the morning or at lunchtime and assume your work is finished. As an alternative, comply with up with a reminder electronic mail focusing on last-minute discount hunters, like this instance from Bonobos:

9 image2-2There are two key factors to speak in your last-ditch Cyber Monday electronic mail:

  1. Reiterate the financial savings on supply
  2. Remind clients that your sale is ending quickly

Get it proper and you’ll convert these last-minute browsers into paying clients.

7. The Frye Firm: Unveil a Cyber Monday Extension

We customers are a grasping bunch.

Not solely will we count on huge financial savings on Cyber Monday, however plenty of us are nonetheless frantically looking for provides the next day.

This level is demonstrated by Google Traits knowledge protecting the times earlier than and after Cyber Monday 2021:

10 image7Unsurprisingly, the lion’s share of searches across the subject “Cyber Monday” occurred on Cyber Monday. And, as you’d count on, there was additionally a wholesome quantity of exercise within the couple days previous the occasion.

However what’s most attention-grabbing is that barely extra searches occurred on November 30—that’s, the day after Cyber Monday—than on November 28.

If persons are nonetheless attempting to find offers after the occasion, why not give them what they need by extending your Cyber Monday promotion? That’s exactly what The Frye Firm does right here:

11 image4-1There’s a proper approach and a improper method to go about this.

The improper approach is to ship an electronic mail early on Cyber Monday that successfully says: “No must rush, we’ve prolonged our sale for one more week.”

Ship that electronic mail and also you’ve instantly eradicated any sense of time stress out of your Cyber Monday promotion, giving clients little incentive to purchase now. 

There’s an excellent likelihood they’ll file that info away behind their thoughts then return to their inbox, the place they’ll instantly discover one other engaging supply. Identical to that, you’ve misplaced a sale.

As an alternative, unveil your extension late within the day, and even higher the day after. The Frye Firm despatched its electronic mail at lunchtime on November 30, giving it loads of alternative to drive a bunch of additional gross sales with out damaging its efficiency on Cyber Monday itself.

Maximize Cyber Monday Gross sales With Drip

You possibly can’t afford a unhealthy Cyber Monday.

So would not it’s good in case you might depend on an electronic mail, SMS, and automation platform that’s constructed round maximizing income?

Drip is that platform.

Our instruments can help you simply craft on-brand emails and create money-making automations in only a few clicks, from gross sales bulletins to cart abandonment emails to post-purchase campaigns.

See for your self by signing up to your 14-day free trial.


22 superior 7 Cyber Monday E-mail Examples (and Why They Work)

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