places the engineers in the centre associated with campaign, showcasing the different options customers can adopt to aid cut costs over time. Whether that’s a brand new, more cost-efficient boiler or making use of their free savings calculator.

Toby Allen, Executive Creative Director, The&Partnership says: “Other brands need certainly to invent money saving characters. British Gas has 7,500 real engineers helping people cut costs each and every day. We desired to match their positive action with positive energy. Bright and bold visuals made to get noticed into the greyest of months. Money Saving Engineers aims to galvanise the general public and invest in a sustained effort to create down bills on a national scale. The engineers themselves embody British Gas’ proactive spirit and dedication to helping today and changing tomorrow.”