22 awesome British Gas while the Money Saving Engineers
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British Gas by World Branding Forum

22 Great British Gas while the Money Saving Engineers

2022 Great British Gas while the Money Saving Engineers


company British Gas has launched a brand new platform to aid customers cut costs.The campaign happens to be launched amid the sky-high bill crisis that happens to be hitting the world.Highlighting the 7,500 engineers they employ, dubbed the ‘Money Saving Engineers’, the campaign aims to exhibit consumers the various services and products they are able to used to help them cut costs.

Created by The&Partnership the


places the engineers in the centre associated with campaign, showcasing the different options customers can adopt to aid cut costs over time. Whether that’s a brand new, more cost-efficient boiler or making use of their free savings calculator.

Andy Freeman, Marketing Director, British Gas says: “Our expert engineers understand the nation’s homes like no body else. They will have the knowledge, skills and tech to aid save our customers money which, at this time, is more important than ever before. Putting them in front and centre associated with work, and capturing their positive and proactive attitude, were priorities for people with this campaign.”

Toby Allen, Executive Creative Director, The&Partnership says: “Other brands need certainly to invent money saving characters. British Gas has 7,500 real engineers helping people cut costs each and every day. We desired to match their positive action with positive energy. Bright and bold visuals made to get noticed into the greyest of months. Money Saving Engineers aims to galvanise the general public and invest in a sustained effort to create down bills on a national scale. The engineers themselves embody British Gas’ proactive spirit and dedication to helping today and changing tomorrow.”


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