Assessment of the E mail on Acid Marketing campaign Precheck — Stripo.e mail

Assessment of the E mail on Acid Marketing campaign Precheck — Stripo.e mail

On November 14th, E mail on Acid launched its so anticipated new choice “Marketing campaign Precheck”.

Its most important characteristic is checking e mail accessibility.

Accessibility is one thing all of us attempt to have in our e mail templates as we would like recipients with imaginative and prescient impairments and dyslexia to have the ability to “learn” our emails, as effectively.

Two months again, we revealed a weblog put up on greatest practices to make emails accessible.

So, we had been anxious to check out how this Marketing campaign Precheck actually works.

Step 1. Exporting your e mail template

There are two methods to export your e mail templates to E mail on Acid:

1. As HTML-file

To export your e mail as HTML-file, it is advisable:

  • click on the export button above the template;
  • select “HTML”;
  • choose “Obtain HTML file” with pictures hosted on the Stripo servers;
  • you should have it downloaded as an internet web page;


  • open Chic or Atom (packages to learn and edit HTML codes). You possibly can, really, use Notepad, however I want these companies;
  • drag this webpage in Chic;
  • copy complete code;
  • go to E mail on Acid;
  • click on the Precheck menu tab;
  • paste the code into the “Present your e mail HTML” window;
  • click on “get began”.


2. As URL hyperlink

This manner is way simpler and quicker and exams proved they each work equally effectively, however I nonetheless want the primary one ?

So, to be able to paste the URL hyperlink into the code window, it is advisable:

  • click on the preview button on the prime of the web page;
  • press “open in a brand new tab”;


(that is the way you share your preview hyperlink with buddies and colleagues for approval)

  • in a brand new tab, copy the hyperlink;
  • in E mail on Acid, click on the Marketing campaign Precheck;
  • paste it into the URL area of the “Present your e mail HTML” window;


Step 2. Checking colour contrasts

I like to recommend beginning with this step previous to going any additional right into a deeper a deeper evaluation. The possibilities are you would possibly want to revamp some parts. As an illustration, your colours don’t distinction, or you could possibly have used inexperienced over purple — on this case, your copy won’t be legible for colour blind individuals.

Step 3. E mail accessibility analyses

Now, lastly, we’re prepared to start out analyzing our emails.

Earlier than you click on “Subsequent”, E mail on Acid exhibits you what parts they’re going to test.


1. Setting the language

In that put up of ours on e mail accessibility, we stated that almost all coders suppose that we actually ought to set the language.

When you’ve got it accomplished, then your e mail code will begin with the:

<html lang="en">

This code goes earlier than the <head> in e mail HTML.

However when you have not set it, then E mail on Acid will ask you to do it


I’m actually sorry however I doubt in regards to the necessity of this tag in HTML code, as my TalkBack (Android) and Display Reader (Home windows 10) nonetheless spoke the language I set manually on it.

Once I set Russian within the Display Reader settings, however the e mail had the <lang=“en”> tag specified, I nonetheless heard some nonsense: English phrases with Russian method of studying.

E.g.: my e mail topic line title was “Gmail, new template 47”

However the display screen reader pronounced it as:

[ʒma:ˈil nev ˈtemplatə ˈsɔːrak sem] — horrible. If I had not recognized what it was about, I might have hardly guessed it.

Attempt to set Spanish in your Display Reader to have some enjoyable. ?

In different phrases, it doesn’t matter what language you set in your emails, the language set in your display screen reader issues.

2. Setting the content-type

All e mail templates designed by our coder have already got this sort set.

It’s positioned within the subsequent line proper after the <head>:

<meta charset="UTF-8">

For those who don’t use Stripo, however use every other e mail template builder, be certain so as to add the content-type manually.

What is that this content-type for? It helps us “see” all letters simply the best way they’re, be their letters of the French alphabet or the Chinese language characters, in addition to many different symbols and characters we could use in our emails.

In different phrases, that is essentially the most supported content material kind for proper show of varied symbols.


As a result of this content-type, you might make sure that all of your characters, regardless of how uncommon they’re, might be displayed appropriately on all gadgets.

What I liked most about this characteristic: E mail on Acid means that you can select the charset in accordance together with your e mail targets.

As an illustration, in case your contact base has residents of the EU solely, you might set the ISO-8859-1 content-type.

3. Setting “presentation” function

All HTML e mail templates encompass tables. However we code them in several methods. Thus, some templates do require this “presentation” function set, whereas others don’t.

For the purity of experiment, I’ve examined the identical template with and with out the “presentation” function laid out in it. And I heard no distinction in any respect.

Simply nothing!

So, in case you employ our templates, the place tables are wrapped within the <desk> tags, we don’t suggest including this function to all of your tables (86 on this e mail) so as to not exceed allowed e mail weight limits, which is just 102 Kb for Gmail, btw.

However this selection may be method helpful for individuals who wrap tables in <div>.


What I liked most about this characteristic: regardless of what number of tables you’ve gotten in your e mail templates, the software will add the “presentation” function to all of them to save lots of you time.

4. Eradicating the title attributes

Each title and alt attributes are totally essential for HTML emails.

What are they for? The alt textual content is displayed within the picture container when the picture itself isn’t displayed. It additionally helps us cross spam filters efficiently. This attribute is required and is learn by all display screen readers.

The title of the picture is proven when a recipient mouseover the picture.

The Voice Over Display Reader by Apple reads each the alt and picture title attributes. Consequently, these individuals who undergo from imaginative and prescient impairments will hear the “title” of the picture twice. It may be fairly annoying.

FYI: the Home windows display screen reader and the Android Talkback learn solely alt attributes.

However as we all know, 37% of recipients use Macintosh or iPhones and iPads. We don’t know in the event that they learn emails on their very own os use VoiceOver. Which means that if we don’t take away these picture titles, greater than the third a part of recipients with imaginative and prescient impairments might be irritated by listening to the identical data twice.


What I liked most about this characteristic: by eradicating these titles out of your emails, you save anyone’s instances and ears.

And your e mail code weighs much less. ?

In Stripo, we intentionally duplicate alt textual content or title attributes to guarantee that our and our customers’ recipients see each see titles and alt texts set for the pictures in emails.


Quickly, we are going to take away this selection.

Nonetheless, we are going to carry on asking our customers to set the alt attributes as we do now and can carry on auto filling this area in case some coders neglect to set the alt texts because it’s important for spam take a look at filters, for display screen readers and is helpful in conditions when pictures are usually not proven in emails to let the recipients know what the e-mail is about.

5. Setting the picture alt textual content

Within the earlier paragraph, we defined what makes alt textual content essential to e mail accessibility.

And like we stated, Stripo fills this data in robotically in case one forgets to do it to assist her or him cross spam filters. However we fill it in with <alt=“”>. That is proper sufficient to get into Inbox, not a spam folder, however display screen readers are usually not supplied with any data concerning the picture.

Fortunately, E mail on Acid Marketing campaign Precheck reminds its customers so as to add alt textual content.

So long as I had accomplished it previous to testing my e mail, the software confirmed:


What I liked most about this characteristic: not solely it reminds us to set alt texts, but in addition, for our comfort, highlights the picture you’re employed with.

6. Enhancing distinction ratio of colours

Colorblind individuals and all those that undergo from imaginative and prescient deficiency affirm that colours needs to be vibrant, distinction one another. It’s inappropriate to make use of orange over yellow and gray over blue.


E mail on Acid exhibits which gadgets I ought to regulate, enhance. What I appreciated most about it that they provide colours that match but are very vibrant.

From now on, you gained’t be utilizing yellow over white. Not less than, it made me use brown as an alternative of the yellow.

Earlier than the take a look at:


After their options:


What I liked most about this characteristic: when you let the system to regulate the colour, it picks the colour that’s near yours however brighter and deeper.

The one factor I might change about this selection is the best way it really works with backgrounds. At the moment, it fails to differentiate some background colours and contemplate them as pictures. So, it let me ship the e-mail with black font over gray background.

7. Enhancing hyperlink accessibility

All hyperlinks needs to be accessible and visual, in any other case, a few of our readers gained’t be capable to get to the touchdown pages they might are inclined to.

For many who use display screen readers, it doesn’t matter how our hyperlinks look because the software will know it’s a hyperlink by the tag <href>. There’s no have to work on the hyperlinks design.

But, one way or the other E mail on Acid recommends us to underline the hyperlinks:


Sadly, I’ve to disagree on this: we’re not to underline hyperlinks or make them cursive because it distracts dyslectic readers, in response to the research carried out by the “British Dyslexia Affiliation”.

For these individuals, we should always write hyperlinks in daring solely. Identical issues individuals with different imaginative and prescient impairments, like myopia.

Confirmed: underlined hyperlinks distract dyslectics and people who undergo from myopia.

8. Setting and previewing preheader textual content on varied gadgets

We all know that sender title, topic line and e mail preheader present up in e mail inboxes; recipients see them earlier than they get to open these emails.

E mail on Acid reminds us to fill these fields out with correct data. And on prime of that, they present what it seems like in 14 e mail purchasers:


  • iPhone 6;
  • iPhone 6+;
  • iOS Gmail;
  • iOS Outlook;
  • Android Gmail.


  • Apple Mail;
  • Outlook 2007;
  • Outlook 2010;
  • Outlook 2013/2016;
  • AOL;
  • Gmail;
  • Workplace 365;
  • Yahoo.

What I liked most about this characteristic: as a result of it, you get an opportunity to enhance (lower or improve) your topic and preheader textual content.


9. Reviewing emails when they’re zoomed in

Do you know that many individuals with myopia zoom emails in to learn them? Once I used this selection, I didn’t like what my copy appeared like. So, I needed to get again to the preliminary e mail, improve the road spacing after which import it once more.

Now due to E mail on Acid my copy, even when zoomed in, is fairly legible.


What I liked most about this characteristic: in order for you, you can also make these adjustments proper on this software (they’ve the code editor).

10. URL validation

Hyperlinks are the core of our emails — they take recipients to their purchasing carts, to our sale pages, to a web page with particulars on new merchandise. It’s totally essential to validate all of your hyperlinks previous to sending emails to the contact base.


I don’t actually perceive why E mail on Acid didn’t approve my hyperlinks — I copied and pasted them into my e mail template.

11. Picture validation

Previous to checking emails, we set pictures’ sizes — top and width. In Stripo, you’ll be able to regulate each parameters, or choose to set both width or top, and our builder will alter the opposite parameter proportionally by itself.


In case you forgot to do it, or your software doesn’t permit setting picture sizes, then Marketing campaign Precheck’s picture validation will enable you set picture dimension — width and top — and picture borders.

Why do we want picture borders? As a result of some previous e mail purchasers will add these horrible thick blue borders to these pictures which would not have them set.

For those who don’t wish to see any borders in your e mail, then select “borders=0”.

If you realize that your recipients solely new variations of e mail purchasers, then skip this step.

What I liked most about this characteristic: right here I’d love to focus on two of them:

  • сompression — you don’t want to fret in regards to the picture dimension anymore. This software will compress your pictures if they’re method too massive;
  • estimated load time — if the picture massive, it’ll inform you how lengthy it’ll take to obtain on completely different community speeds (3G, 4G, LTE, desktop).

Step 4. Report

Don’t fear in the event you skip any a part of the take a look at mistakenly. The software will remind you to get again to it.


In truth, after your entire checking course of has been completed, you will get an in depth report:


  • you see which parts of your e mail nonetheless require enhancements — in my case, these are distinction ratio and hyperlinks;
  • you get the chance to see the code adjustments. Whenever you click on this button, they are going to in reality even evaluate the 2 codes: earlier than and after. It’s very handy. Subsequent time when designing one other marketing campaign, you’ll be able to omit these errors;
  • the chance to obtain the belongings. In different phrases, you’ll be able to obtain your “fastened” e mail to indulge prospects with stunning and accessible emails.


E mail on Acid are the pioneers within the “Examine e mail accessibility” route. They’re the primary and presently the one one who has developed such a software. It’s user-friendly, makes it simple to import and test emails. On the finish of the test, they supply us with an in depth report and allow to obtain the improved template — I anticipated them to simply suggest which parts and tags to interchange.

In addition they provide a trial model for 7 days.

The one two little issues I might change about this software are:

  1. the power to test whether or not emails adjust to the set of necessities for dyslectics;
  2. a reminder for us so as to add punctuation marks after every line, or on the finish of our worth provide, as with out punctuation, any display screen reader reads the textual content with out pauses. Tough to take heed to such texts.

Proper now, we now have to do by ourselves.

For my part, this Marketing campaign Precheck by E mail on Acid goes past expectations. Use this hyperlink to get their trial model.

Both to be able to abide by the laws, or to point out our care and help to all recipients, all of us are to make use of this software to make emails extra accessible.

Supply hyperlink