How To Run a Nice Twitter Contest [Ideas + Examples]

How To Run a Nice Twitter Contest [Ideas + Examples]


Twitter contests and giveaways are a enjoyable and straightforward technique to drive engagement. They’re fast to arrange, easy to run, and might help you collect helpful details about your viewers.

Better of all, operating a Twitter contest doesn’t need to be difficult or time-consuming. In actual fact, the less complicated, the higher!

Hold studying for a simple information to operating contests on Twitter, together with 9 nice contest concepts to jumpstart your subsequent promotion.

Why run a Twitter contest?

You should use Twitter contests or giveaways to realize quite a lot of completely different targets. Earlier than you get began, take into consideration what you wish to accomplish along with your contest.

For instance, your targets might embrace the next:

Rising your follower base

Twitter giveaways might help increase your follower depend. In case your purpose is to develop your viewers, embrace a “tag a good friend” or “retweet” element in your contest. Earlier than launching, determine what number of new followers you’re hoping to realize. (Bear in mind, your targets ought to all the time be SMARTspecific, measurable, attainable, relevant, and time-bound)

Constructing model consciousness

Twitter contests are a good way to construct model consciousness. As of mid-2022, Twitter has 206 million every day energetic customers worldwide. Which means your contest has the chance to achieve an enormous variety of customers. If you wish to construct buzz, embrace a transparent and easy model message.

Selling a brand new product

Use a Twitter contest or giveaway to construct hype across the launch of a brand new product. Any such contest depends closely on imagery, so maintain this in thoughts, as it might incur a value. Ensure you have nice photographs of your product or giveaway bundle so your social posts pop.

How one can arrange a Twitter contest

Organising a Twitter contest or giveaway is easy. It simply requires a little bit of planning in your half.

1. Set an goal in your Twitter contest

Begin by defining a transparent purpose in your Twitter contest. Embrace measurable targets equivalent to elevated follower depend or impressions. This can allow you to gauge your success after the competition closes. Stable numbers might help you determine whether or not to run contests once more sooner or later.

2. Plan your contest

Kind out the logistics in your contest, together with:

  • What sort of contest or giveaway is it?
  • When will your contest or giveaway begin?
  • How lengthy will it run?
  • What’s the cut-off date? Be particular right here to keep away from disappointment, ex. September thirtieth, 2022, at 11:59 PM ET

3. Choose a prize

Subsequent, choose a prize in your contest or giveaway. This can be a digital prize or a bodily merchandise that have to be shipped or picked up by the winner.

Digital prize concepts:

  • Credit score in your on-line store
  • Digital tickets to an unique occasion or particular efficiency
  • Digital experiences equivalent to Zoom meet-and-greets

Bodily prize concepts:

  • Greatest-selling merchandise in an unique colorway
  • Particular prize pack or bundle
  • In-person experiences equivalent to a celebration for the winner and a gaggle of mates

In case your prize contains an merchandise or giveaway bundle, make certain to indicate off your prize with an attention-grabbing submit. This can inspire customers to share your posts and assist your contest acquire traction on-line.

4. Develop your contest pointers

What would you like customers to do with the intention to win? Possibly they’ll must observe your account, retweet your submit, or submit particular content material. Make your contest necessities and deadlines clear, so there’s no confusion.

Don’t overlook to evaluate Twitter’s pointers for promotions earlier than launching your contest. We advocate setting clear Twitter contest guidelines to discourage spam. These embrace barring customers from making a number of entries in a single day or coming into utilizing a number of accounts.

5. Promote your contest

Now it’s time to launch your contest! However the work isn’t over but.

Schedule common posts to advertise your contest. Control entries, too. Have interaction with customers who’ve entered by liking their posts or responding to their questions.

Select a novel hashtag so that you’re not sifting via unrelated tweets to seek out contest entries. Strive one thing like #YourBrandNameGiveaway or #ItemNameGiveaway22.

In case your model is energetic on one other platform, strive cross-promoting your contest. Strive posting a direct hyperlink in your Instagram Tales to deliver a few of these followers over to Twitter.

6. Observe your contest entries with a social media administration device

A strong device might help you monitor contest entries and monitor engagement in real-time.

Hootsuite Streams is a superb device to trace the exercise in your social channels. You’ll be able to regulate submit engagement, conversations, mentions, key phrases, and hashtags – multi functional place!

7. Choose a winner and ship the prize

Selecting a winner can appear daunting, however don’t fear. You don’t want to shut your eyes and level to a random tweet!

Many on-line instruments can automate this course of. They will additionally be sure that your winner has happy all the competition necessities. (Hold scrolling for extra on these instruments)

8. Assessment your contest

After your contest closes, evaluate your authentic targets. Was your contest successful? Did you improve your follower depend or increase your model impressions?

An analytics platform like Hootsuite might help you evaluate the numbers. You’ll be able to even create customized stories to indicate the influence in your model and backside line. This information might help you design your subsequent profitable Twitter contest or giveaway.

9 straightforward Twitter contest concepts

Undecided easy methods to construction your Twitter contest? We’ve outlined 9 various kinds of Twitter contests to assist encourage your subsequent giveaway.

Select one of many choices under or combine and match to create your individual distinctive promotion.

Retweet to enter

Asking customers to retweet your submit to enter is the simplest technique to run a Twitter giveaway. It requires little or no effort on the person’s half, in order that they’re extra more likely to hit the retweet button. In case your purpose is to construct model consciousness, this contest possibility is for you.

Like, observe, and retweet to enter

This variation on the “retweet to enter” giveaway requires a bit extra work for customers. But it surely delivers a greater payoff from a model standpoint. Likes and retweets assist construct model consciousness whereas asking customers to observe to enter is a surefire technique to improve your follower depend.

Reply to win

Improve model consciousness and increase engagement with a reply-to-win Twitter contest. Asking customers to answer might help increase your submit within the algorithm rankings, so get inventive! For instance, ask customers to drop an emoji within the feedback or have them reply a easy immediate, like “Inform us why you wish to win….”

Tag a good friend to enter

If you wish to improve your follower depend, embrace “observe and tag a good friend” in your contest necessities. Tags let you attain a broader viewers with out requiring an excessive amount of effort from customers to enter.

Accomplice with a model or influencer

Attain a brand new viewers by becoming a member of forces with one other model or a social media influencer. Choose a contest sort that addresses your mutual targets, and ask customers to observe each accounts to be eligible to win.

Use a hashtag to enter

Don’t overlook to create a novel hashtag in your Twitter contest. Nobody needs to spend hours sifting via unrelated tweets to seek out contest entries. Hashtag contests are a good way to extend model consciousness.

Share a photograph to enter

A photograph contest makes it straightforward to assemble user-generated content material (UGC). UGC is authentic, brand-specific content material created by prospects. UGC could be photographs or pictures, movies, opinions, testimonials, and extra.

Have interaction on one other platform to enter

If you wish to construct your following on one other platform, strive operating a Twitter contest that drives site visitors elsewhere. For instance, you may ship followers to your model’s Instagram account or customized app:

9. Bonus: Mix components to create a novel promotion

Right here’s an important contest instance that mixes a number of Twitter contest varieties to create a novel promotion with a social twist.

The Late Present with Stephen Colbert has partnered with HeadCount and Ben & Jerry’s to get individuals registered to vote. Their marketing campaign incorporates the next components:

  • A singular hashtag
  • Model partnership with Ben & Jerry’s
  • Influencer/movie star partnership with Stephen Colbert
  • Partaking elsewhere to enter by directing site visitors to HeadCount.org

How one can choose a Twitter winner

Selecting a Twitter giveaway winner can appear intimidating. What in case your contest receives 1000’s of entries? How do you select a random winner who has adopted your contest’s guidelines?

Fortunately, many on-line Twitter contest instruments can automate this course of. These websites might help you choose winners from retweets, likes, or your current Twitter following.

Irrespective of which on-line device you select, evaluate their choice insurance policies fastidiously. Some instruments can solely choose a winner from the latest 100 retweets, which can not embrace all contest members. Search for a device that can choose from all of your contest entries, not simply the latest ones.

Don’t overlook about Twitter’s pointers for promotions

We all know you’re excited to launch your Twitter contest! However to keep away from operating into any points, evaluate Twitter’s Tips for Promotions first.

Twitter’s pointers are primarily designed to discourage spam. Contest guidelines ought to discourage customers from creating a number of accounts to enter. Don’t overlook that Twitter’s guidelines relating to security, privateness, and authenticity apply always.

Ensure that to cowl your bases in the case of native and federal legal guidelines. For example, giveaways that embrace alcohol have to be age-restricted to guard minors. When you’ve chosen your giveaway format and prize, do a little analysis to make it possible for your contest isn’t violating any legal guidelines.

Save time by utilizing Hootsuite to handle your Twitter presence alongside your different social channels. You’ll be able to run contests, share movies, schedule posts, and monitor your efforts — all from one handy dashboard! Strive it without spending a dime in the present day.

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