Ideas for Designing the Greatest Jewellery Emails — Stripo.e-mail

Ideas for Designing the Greatest Jewellery Emails — Stripo.e-mail sharing-on-social-media-can-assist-with-nervousness-if-achieved-proper

“A woman can by no means have sufficient jewellery”. Jewellery retailers everywhere in the world are effectively conscious of this. 

Their obligation is to remind girls they want extra. 

How will you construct a performing jewellery e-mail and persuade girls that your product is strictly what they want?

We have now analyzed a great deal of emails by the world’s well-known manufacturers. And now wish to share the outcomes of those investigations with you and offer you sensible examples.

The ideas given beneath can be helpful to massive manufacturers, small shops, and even to particular person jewelers.   

Example of Jewelry Email by Tiffany

The design and content material of knickknack newsletters rely on the kind of e-mail marketing campaign. We wish to spotlight the three most vital ones: promo, welcome and deserted cart emails.

Jewellery promo emails

Promo emails are important for this trade. Therefore, it is advisable spend a while on their design.

It’s crucial: when constructing an e-mail to potential jewellery clients, keep in mind the phrases of the icon of favor Coco chanel, “Simplicity is the keynote of all true class”.

1. Choose the correct colours

We have to keep away from vivid backgrounds, vivid buttons, and vivid frames as all of them seize readers’ consideration and distract from the jewellery. However our aim is to focus on the jewellery and present it at its finest. 

Say “No” to acid colours, as an alternative use black, white, gray and pastel colours for jewellery emails.

Black and White Design_Focus on Special Items

Black and white collectively work finest whenever you promote jewellery objects fabricated from silver and white gold. 

Nevertheless, Tiffany & Co. generally makes use of vivid colours of their promo emails.

2. Design elegant banners

Banners are the “necklace” of your emails — they seize consideration. They’re massive, vivid and are at all times noticeable.

Make them elegant to attract all consideration to jewellery and to not distract readers with superfluous components.

Jewelry Buyers Email_Banner

Largely, concentrate on close-ups and feelings individuals really feel when sporting your jewellery.

Jewlery Email Examples_Focus on Close-ups and Emotions

3. Let clients see your merchandise from completely different angles   

There are three widespread methods to do it:

a) GIFS;

b) movies;

c) picture rollover impact.


As for the GIFs  in jewellery consumers emails: components in GIFs ought to transfer slowly — roughly 2 flashes per second — for the e-mail accessibility causes and in addition as a result of it permits us to higher introduce our merchandise. Readers can watch your jewellery rigorously. It provides them a sense you might be assured about your merchandise. 

Additionally, GIFs like in all e-mail campaigns are meant to avoid wasting house — as an alternative of utilizing 2-3 photographs of the identical jewellery items, we are able to construct a GIF. 


With movies, you may both current your fashions sporting new items of your jewellery, or present a selected product merchandise rotating, shifting, or present how your designers and masters work on this stuff. 

Videos in Jewelry Emails

Picture rollover impact

Enable your clients see the close-up or the opposite facet of your product merchandise by inserting a mouse-pointer over the very product merchandise.

You may simply construct it with Stripo with no coding expertise.

4. By no means power to purchase

Make your call-to-action in jewellery emails adjust to the remainder of your design.

In the event you follow pastel colours, you should definitely use buttons of the identical shade scheme.

Jewelry Email Call to Action

Utilizing vivid buttons could seem fairly aggressive and make clients really feel rushed.

5. Spend a while on writing the textual content

Pictures enchantment! Imagery makes us wish to possess your merchandise. However a well-written copy convinces us so as to add objects to a cart.

Make it emotional and touching. Nonetheless let it’s easy. 

Jewelry Emails_Copy

That you must be concise! Your phrases must be hanging.

6. Enchantment to vainness

We gained’t lie if say that many individuals wish to be nearer to the celebrities and icons of favor, which the Duchess of Cambridge actually is. Saying that well-known individuals put on your jewellery will make a few of recipients attempt to own the identical objects.

Jewelry Newsletter Examples_Spotted_Vanity

7. Discover your factor and use throughout all e-mail campaigns

It may be something. Actually something.

Tiffany & Co. makes use of the identical “factor” in e-mail design: all components of their emails are at all times united with one another — components of a earlier e-mail aspect overlaps the following one.

Email to Potential Jewelry Customers_Tiffany_Special Services

Dove on this jewellery e-mail instance overlaps the earlier a part of this e-mail.

Brighton very often helps girls in want: both those that can’t purchase costly luggage and luxurious jewellery on their very own, or assist girls that suffer from most cancers.

They share this information in emails and even name recipients to take part of their charity marketing campaign.

Jewelry Emails_Find Your Thing

Additionally, Brighton shares the tales how jewellery designers work on new assortment and allow them to introduce new collections in emails.

Examples of Jewelry Emails_Brighton_Sharing Stories about Designers

Provides a sense that you’re shopping for from an actual individual, not a soulless machine.

Jewellery welcome emails

Welcome emails are the guts of this trade. They’re the start of your relations with clients.

In the event you agree, then you can begin with e-mail affirmation emails. Keep on-brand right here.

For example, Tiffany & Co. provides the picture of their signature field to registration affirmation emails.

Email Confirmation Email for Jewelry Industry_by Tiffany

When you’ve bought the affirmation, why not share your story with recipients? It’s also possible to inform your prospects what conjures up you.

Jewelry Welcome Email by Monica Vinader

Monica Vinader provides her picture in emails. She “personally” greets clients. It provides a sense of nearer relations.

Construct your welcome e-mail style jewellery emails with like to win clients.

Deserted cart emails

To begin with, allow us to remind you that there must be a sequence of such deserted cart jewellery emails.

In some instances, we have to select sure objects, then solely contemplate shopping for them.

Right here, it’s best to go along with the primary e-mail inside a couple of hours after the merchandise has been added to cart simply to remind clients they’ve left one thing.

Abandoned Cart Email Jewelry_by Monica Vinader

Then, in your second e-mail you could simply wish to remind your clients they’ve nonetheless not bought your jewellery. At this stage, you might be welcome to supply your assist.

Abandoned Cart Jewelry Emails_Series

Monica Vinader’s staff does it in a mild method.

Product launch announcement emails

Sure, many retailers are likely to announce the launch of a brand new assortment jewellery eCommerce websites. However you are able to do it in emails additionally. Irrespective of if that is an internet retailer or an area one, let individuals know upfront that you’re making ready one thing new for them.

Product Launch Announcement Emails

Tricks to make your jewellery more practical throughout holidays

  • remind clients beforehand that holidays are coming;

  • announce that your staff will help males/girls after they select presents for his or her household and pals;

Jewelry Email Call to Action_St Valentine's Day

Email Header for Jewelry Sales

Ultimate ideas

Constructing jewellery emails gained’t take you lengthy if you happen to observe our suggestions and use our ready jewellery e-mail templates.

Could your campaigns be efficient and productive!

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