Interview with Journey Vlogger Haley Dasovich I Traackr

Interview with Journey Vlogger Haley Dasovich I Traackr

Born and raised in California, Haley Dasovich, would typically journey between Asia and America visiting household. After graduating faculty, she started working for a tech firm in San Francisco however began vlogging in her free time about her travels, well being and health habits, and particular locations within the Bay Space. Shortly after, she stop her job and pursued her ardour full-time as she shares her experiences via her travels and encourages others to get off the sofa and discover the world to search out significant experiences. 

We just lately sat down with Haley to debate what’s it prefer to be a journey influencer and dealing with famend manufacturers. 

Traackr talks to Haley Dasovich, travel influencer and vlogger.
Since 2016, Haley has been sharing all her travels on her social channels and has been participating with loyal viewers.

How did you get your begin vlogging? 

My household is half Filipino, so numerous them reside within the Philippines. My brother moved to Manila proper after he graduated from faculty and have become a tv character and mannequin, however he knew it was quick time period because of the lack of artistic freedom, so in 2015, he began importing YouTube movies. He created a collection on YouTube that ended up going viral and rapidly gained 5-6K followers from this collection. Throughout a visit to Manila to go to him, he requested me to make a video with him of some enjoyable household banter whereas simply sitting at a desk and ended up getting 100K+ views! His subscribers began flocking to my YouTube channel, which at the moment was simply an account with none content material, and with the encouragement of my brother, I began filming movies too.

I knew at that time I needed to do one thing completely different after being in tech for 3.5 years and I needed to determine one thing else out, so I began making movies of my holidays. In Might 2016, I uploaded my first video and by October, I had 32K followers, so I stop my job and targeted on vlogging full-time. 

How did you construct your following? 

What helped me develop organically was persistently producing content material on YouTube. I uploaded at the very least 4-5 movies every week, generally 6. At the moment, I wasn’t so frightened in regards to the high quality of the video and extra on simply getting the movies out. 

I realized how one can promote my movies by watching YouTube movies and realized how necessary web optimization within the title and within the description was. An enormous issue inside the journey influencer world is that individuals know the international locations to go to if you wish to jumpstart your followers and what I’ve realized is that individuals within the Filipinos love watching the foreigners’ experiences touring round their very own nation, particularly when the great thing about the Philippine islands are showcased on the forefront.

One other necessary side is how a lot I engaged with my viewers. In my movies, I might ask them questions and say “remark beneath” or “what do you suppose”, after which learn all of the feedback and reply to them. Creating this private relationship was important to my natural progress. 

How do you strategy the content material you put up for every channel?

Every little thing is tied collectively. Between my YouTube, Instagram, Fb, and many others. is to maintain the model identification the identical. Most of my time is spent on Instagram and YouTube however I are inclined to recycle my movies and add them onto Fb. 

With influencer advertising rising and evolving, firms are seeing how necessary it’s to advertising.  For instance, Fb is attempting to interact with content material creators, and I truly simply completed a 6 month pilot program with them. I used to be tasked to add a video as soon as every week for six months straight. It’s attention-grabbing how these massive platforms are going after private touches and transferring away from seeing celebrities as a result of they’re involving influencers who’re extra relatable and private. 

I attempt to look at my numbers by way of followers, however extra importantly, by engagement and views. It’s a relentless studying course of: what to put up, how one can put up, when to put up and it may be a headache determining all of the logistics! Plus, as quickly as  you work one thing out, a community will change their algorithm or introduce a brand new function you need to study. 

What does your common day appear to be? 

My regular routine day outdoors of travelling for jobs is stuffed with mundane enterprise stuff, with video enhancing taking probably the most of my time. Enhancing is a distinct beast as a result of with movies, you movie the content material for 3-4 days, then it takes a day to get all of the footage and lower all the pieces. On the identical time, you’re attempting to work in a narrative whereas enhancing, so I’m just about in a cave for days and days with out stepping outdoors. 

I believe the flexibleness of being an influencer is extraordinarily interesting however it’s actually extra of an entrepreneurial enterprise and freelancing, doing all the pieces by yourself. If I needed to say what I do, I might say I’m a freelancer. To an outsider wanting in, liberating your self from 9-5p and controlling your personal successes most likely looks like a dream, however it’s numerous work! 

Since I don’t have a supervisor, I do loads alone, equivalent to reviewing all inquiries, working via proposals, negotiations and the total content material manufacturing course of too. It’s actually the burden of self-promotion and the struggles inherent in time administration since you’re doing the gross sales, advertising, closing, and time administration. 

One of many struggles is I by no means actually have time without work. My time without work is a couple of hours right here and there as a result of my journeys and holidays are additionally work, however that’s additionally the great thing about what I do. Apart from the enterprise half, I’ve to arrange my upcoming travels and work on tasks, which may generally be nerve-racking. 

What’s one of many largest challenges when collaborating with manufacturers?

Many manufacturers wrestle to measure ROI, so the vetting course of is a not solely an enormous problem for the manufacturers, however for the influencers as effectively. Manufacturers want to grasp that vetting of the influencer and their high quality of labor could also be intently tied to ROI. When a model decides on a advertising marketing campaign, they should outline what success appears to be like like and ask the precise questions. 

Are you trying to enhance income? Enhance model consciousness? Or enhance your social following? These objectives ought to drive the partnerships and messaging technique for the primary reachout. Solely after a purpose of a marketing campaign has been recognized, can you identify which KPIs to trace to see in case your influencer or a bit of content material has carried out. I’ve a sense that when a clearcut purpose isn’t talked about, the model is used to working with influencers who don’t care about this and simply need free issues or free resort stays.

Lastly, you’ll be able to’t discuss influencer advertising challenges with out speaking about fraud. The extra rampant fraud has turn into, the extra necessary vetting turns into for manufacturers.  Some influencers who’ve 1000’s and even hundreds of thousands of followers may not essentially have an effect on buying choices. That is the place analysis and know-how like Traackr are extremely useful. 

Traackr interviewed travel influencer Haley to talk about how she works with renowed brands
Instance of sponsored put up with the model Six:02

Do you’ve got an instance of how you’d like to work with a model?

I labored with Six:02, an athleisure and health firm, who actually nailed the outreach and execution. They reached out to me and informed me about their model, acknowledged what they appreciated about my content material, particulars of the marketing campaign, and timeline, and many others and having all that info in a single e mail made it really easy, fairly than having to trip. They did an ideal vetting course of as a result of they noticed my Instagram, went via my YouTube movies, and on their aspect, they offered how they needed to work with me. There was no fluff and no gaps in communication. 

What ought to influencers take into account earlier than working with a model? 

For influencers, the primary most necessary query is “are you actually the precise match?” It’s unattainable to disregard the frenzy of pleasure of an inquiry, however you need to take into account “does it suit your model?” If it doesn’t match, you’ll be able to’t pressure it. For instance, I acquired an inquiry to do a very profitable video evaluate about kitchen provides, however I couldn’t do it as a result of I’m not a father or mother and I don’t prepare dinner regularly. I don’t need to push manufacturers to my followers when it clearly doesn’t match my tone of voice. 

Secondly, influencers have to ask themselves, what are the model’s goals? I did a marketing campaign some time again with an enormous haircare model once I first began vlogging and so they informed me precisely what to put in writing and precisely how one can take my picture, however I had no artistic freedom. It’d match their model however we might’ve labored it in a approach that match each of us. As a social media particular person, we all know our viewers and our topic areas to an affordable diploma, so this places me ready the place I ought to have the ability to drive that dialog with manufacturers and set extra real looking goals primarily based on that data. 

An influencer also needs to ask in regards to the deliverables and scope of labor. I attempt to keep away from inquiries that simply ask, “what are your fee playing cards?” To boil all of it down to at least one quantity is an entire oversimplification, which usually implies they don’t actually have an goal in place. 

Lastly, formalizing the connection with a written contract looks like frequent sense however it’s simple for influencers to miss and neglect to ask the precise questions which inevitably causes frustrations and issues. 

What are some journey predictions and developments do you see developing?

The journey trade is beginning to notice that they need to be partnering with influencers as a result of there’s an enormous alternative to coach travellers on the lookout for their subsequent trip. Loads of instances, folks may not know the place to go and so they’ll bounce on Instagram and get impressed by a phenomenal picture. 

Individuals of their mid-20/30’s who’ve capital to journey need the providers of a journey agent. They’ll use Instagram as a jump-off service. They won’t know what they need, in order that they sort one thing like #travelscotland and from there’ll see what appears to be like good and even take a look at accommodations. 

I imagine journey brokers and accommodations may achieve belief by partnering with influencers. Individuals belief influencers like they belief a good friend. For instance, the ability of an Instagram picture can encourage you to go on that journey and take the identical picture and the benefit of working with influencers is which you can attain a brand new viewers in an inspiring approach.

Acutely aware journey is big proper now, which is expounded to picking a vacation spot primarily based on the potential socio-economic and environmental influence (human rights, animal rights, and many others.). One other journey pattern I’m noticing is selecting a vacation spot primarily based on studying or crafting a talent, i.e. touring to Thailand or Bali to get licensed in Yoga or volunteer work. 

Do you’ve got any journey influencers that you just’re impressed by?

I comply with photographers @christianschaffer, @nathanielwise, and @chelseakauai who create stunning content material in the USA. I get to journey loads internationally, however I haven’t actually seen lots of the stunning locations on this nation. 

Additionally, any time I’ve a artistic block, I sometimes go straight to Casey Neistat, who’s my favourite social media character. He’s the godfather of day by day vlogging, being one of many first to include cinematic transitions into his content material, however it modified the sport on how one can inform a narrative in a day by day vlog. 

Thanks Haley Dasovich for the good perception within the day within the lifetime of a journey influencer. Uncover extra about influencer advertising within the hospitality trade by studying our case research with Melia Lodges Worldwide.

Supply hyperlink