2022 wonderful Many Hats of the CMO cartoon – Marketoonist
I’ve drawn a lot of cartoons over time on the evolving Chief Advertising Officer position, which is partly a proxy for the ever-changing job of selling generally.
Lengthy gone are the times when CMOs had been simply in command of “advertising comms” and advertising was dismissively described as “the coloring-in division.” At this time’s Chief Advertising Officer position is sort of impossibly deep and broad.
I spoke lately with a buddy making an attempt to recruit a CMO, and was struggling to search out candidates with the fitting depth of expertise in each model advertising AND efficiency advertising. Not to mention all the opposite hats a contemporary CMO is anticipated to put on.
Not solely do many CMOs take the lead on each area of interest advertising channel or know-how that emerges, their work requires broad alignment with each cross-functional division within the firm. CMOs are held accountable for each side of buyer expertise, even when they don’t have precise authority for these areas.
“Work is extra enjoyable with framed marketoons in your wall”
And, as we hit the one 12 months anniversary of ChatGPT, CMOs are sometimes the tip of the spear in organizations determining learn how to strategy Generative AI.
As Gartner VP Chris Ross put it lately:
“Being a CMO isn’t for the squeamish, however there could also be no different position positioned to make almost so nice an influence.”
With such an increasing remit, the Chief Advertising Officer dangers devolving into the Chief One thing Officer — jack of all trades, grasp of none. This identification disaster has led to most of the semantic gymnastics some firms have pursued to rename the CMO place totally — in favor of Chief Expertise Officer, Chief Digital Officer, Chief Income Workplace, Chief Development Officer, and so on.
It doesn’t matter what you name it, I feel that leaders getting into the CMO position should outline what they do (and don’t do) with readability and focus in the event that they need to achieve success.
Listed here are a couple of associated cartoons I’ve drawn over time:
22 wonderful Many Hats of the CMO cartoon – Marketoonist