11 superior MR.DIY Launch Bigger-Than-Life Installations in Malaysia

Positioning itself as the primary selection for home goods, Malaysian residence enchancment retailer MR.DIY has launched the thrilling #KecilBesarMRDIYada marketing campaign. Bringing on a regular basis home goods to life – and upsized – the marketing campaign additionally encompasses a nationwide contest. 

The #KecilBesarMRDIYada marketing campaign, which suggests ‘MR.DIY has every thing huge and small’, presents larger-than-life installations in hotspots all through Malaysia. These embody a large paint curler, a Minnie Mouse ingesting tumbler, an lovable inexperienced dinosaur plushie, and a scaled-up soccer.

From the fifth of September to the fifteenth of October, the BESAR installations can be homed in high-traffic areas to draw the general public. Furthermore, the checklist of places contains in style websites just like the Fahrenheit88 Mall, MyTown Purchasing Mall, Mid Valley Megamall, and extra.

#KecilBesarMRDIYada ‘Untukmu’ Quick Movies

In addition to large installations, the model launched three accompanying promotional movies for the marketing campaign. 

That includes a father searching for batteries for his baby’s toy, a husband guaranteeing his spouse stays hydrated, and a person’s confession of affection, the brief movies spotlight its array of merchandise.

 The MR.DIY #KecilBesarMRDIYada Picture Contest

To get the momentum going for the marketing campaign, the model additionally launched a snap-and-win contest with an interesting lineup of prizes. Members can stand an opportunity to win a luxurious yacht journey, KL metropolis helicopter trip, wonderful eating omakase expertise, or MR.DIY money vouchers.

First, followers might want to take a photograph or video with any of the BESAR installations and add it on their social media. In addition to that, they’re required to tag MR.DIY, embody the hashtag #KecilBesarMRDIYada, and guarantee their profile is public.

Opening its first retailer in 2005, MR.DIY is Malaysia’s largest residence enchancment chain, with over 1,000 shops country-wide. The model provides varied life-style and family merchandise, together with automobile equipment, jewelry, stationery, {hardware}, and extra.