After cracking this primary sponsorship, Crosta & Mollica will showcase genuine Italian meals.
Created by Milan-based inventive company Auge, the marketing campaign integrates a occurring Italian setting. In a scene, family and friends collect and luxuriate in Crosta & Mollica-picked Italian meals. Moreover, these complimentary dishes embrace pizza, aperitivo snacks, and gelato.
Rupinder Downie, lead of Channel 4’s Sponsorship and Industrial Partnerships, recollects the collaboration as a unbelievable means of grabbing their audience. In an interview, Downie mentioned, “The hardly ever obtainable Channel 4 Meals strand and W’s Cooking Inspirations ship an interesting number of flavoursome content material. Due to this fact, it completely enhances Crosta & Mollica’s scrumptious vary of genuine Italian meals. That’s why we’re honoured to welcome Crosta & Mollica as our new sponsors.”
Moreover, the Head of Advertising at Crosta & Mollica, Dean Lavender, expressed their sentiments concerning this new enterprise. Whereas speaking to the press, Lavender mentioned, “The brand new partnership with Channel 4 Meals is like beginning an thrilling chapter. This primary-ever Crosta & Mollica TV sponsorship will pave new methods. Due to this fact, this strategic method will let Channel 4’s platform join with over 18M foodies throughout the UK. Therefore, showcasing our ardour for bringing individuals along with scrumptious Italian meals wrapped within the extremely distinctive Crosta & Mollica striped packaging.”
Channel 4’s award-winning industrial arm, 4Sales, supported the Crosta & Mollica sponsorship of Channel 4 Meals and Cooking Inspirations.