2022 superior Universum’s Expertise Survey – India 2023

Anticipated wage from college graduates for his or her first full-time job dropped barely in comparison with 2022

Hong Kong, sixth July 2023 – Universum, a world thought chief in employer branding, right this moment introduced the Hong Kong findings of its newest annual world expertise survey. Surveying over 4,000 college students from 9 universities in Hong Kong, Universum’s analysis goals to measure and uncover key insights in regards to the profession aspirations and preferences of Hong Kong’s next- era of expertise. The findings assess a number of metrics, together with most well-liked employers and work environments, anticipated annual remuneration and profession pathways that upcoming graduates are in search of after they be part of Hong Kong’s job market.

This 12 months, J.P. Morgan retained its high place as a perfect employer amongst enterprise/commerce college students, adopted by HSBC, much like the earlier 12 months. For the fourth consecutive 12 months, the HKSAR Authorities has been chosen by engineering/pure sciences college students as their high perfect employer. For college kids throughout each disciplines, tech big Google continues to be ranked amongst them as one in every of their high 5 most tasty firms.

College students’ preferences have stayed constant from final 12 months in Ultimate Employer Rankings

Enterprise/commerce college students ranked banking as their most most well-liked business (50%), adopted by monetary providers & expertise (35%) and administration & technique consulting (33%). A notable improve was proven in college students’ desire to work in administration & technique consulting, which elevated by over 10% from final 12 months. College students in enterprise/commerce have voted J.P. Morgan and HSBC as the highest two firms within the perfect employer rankings this 12 months, in keeping with the outcomes from 2022.

Business preferences had been balanced out throughout engineering/pure sciences college students, the place they ranked training (23%), arts, leisure & recreation (22%), pc software program & expertise (22%), banking (22%) and IT & engineering consulting (20%) as their high 5 decisions. They continued to rank the HKSAR Authorities, Google, Apple, Microsoft and J.P. Morgan as their high 5 perfect employers, unchanged from 2022. Nevertheless, their high 50 rankings of perfect employers noticed notable shifts as Citi climbed within the record, leaping 46 locations to 47.

Prioritising a pleasant work atmosphere in employment

“A pleasant work atmosphere” was ranked as college students’ high desire in 2023, persevering with the pattern from 2022. The next two preferences that had been favoured most extremely had been “skilled coaching & growth” and “encouraging work-life steadiness”. Then again, “excessive future earnings” was ranked decrease than the earlier 12 months, declining by 2 locations to 4th place. This highlighted the shift in expectations from college students, as they more and more prioritize elements impacting their well-being extra over monetary earnings.

College students searching for 3% much less beginning wage – a wake-up name?

The 2023 survey outcomes confirmed a lower in college students’ anticipated annual wage upon commencement, the place it declined to HKD292.9k (HKD24.4k per 30 days) from HKD303.0k (HKD25.2k per 30 days) in 2022, dropping 3%. This reversed the pattern set from 2022’s survey, which had then revealed a 19% improve in college students’ anticipated annual wage compared to 2021. This means that college students are possible conscious of the shift away from the Nice Resignation interval and right into a much less sure financial atmosphere the place high-profile layoffs are extra frequent, and therefore are extra prudent of their wage expectations.

Amongst college students finding out enterprise/commerce, anticipated salaries decreased by 6% to HKD279.7k each year (HKD23.3k per 30 days), whereas engineering/pure sciences college students’ anticipated salaries confirmed a comparatively smaller lower of two% to HKD299.2k each year (HKD24.9k per 30 days), in comparison with 2022.

Mike Parsons, Managing Director of APAC for Universum, stated, “Universum’s annual survey clearly highlights the change in traits and preferences amongst Hong Kong’s rising expertise pool within the job market. Whereas all of the metrics we measure are necessary, it’s the shifts in prioritization which can be most telling. Proper now, we’re seeing younger expertise in Hong Kong prioritizing work atmosphere and profession growth over monetary earnings and wage, a pattern that may be seen in lots of the extra developed markets worldwide. Tomorrow’s workforce is extremely motivated by acknowledgement and progress alternatives that allow them to really feel valued and included of their neighborhood, with monetary compensation typically coming second.

From an employer perspective, this notable shift in values and priorities offers them with a possibility to redefine their presents and messaging to potential expertise. In view of the continued expertise crunch and eager competitors for expertise in Hong Kong, employers want to emphasise that staff might be supplied with a wholesome work atmosphere that delivers objective and worth, to distinguish themselves from rivals concerning the alternatives accessible throughout the organisation.”

Gender hole in anticipated annual wage widens regardless of final 12 months’s closing of the hole

In 2023, the gender hole on anticipated annual wage widened to 9% with anticipated salaries of males at HKD320.7k and ladies at HKD293.4k each year. This contrasts with 2022’s survey outcomes, which confirmed a big lower within the gender pay hole to 7% and the bottom gender pay hole in 5 years. Nevertheless, this 12 months’s pay expectation disparity between female and male college students in Hong Kong is comparatively decrease than in earlier years, the place the gender hole has repeatedly been within the double-digit vary (2019: 12%, 2020: 14%, 2021: 13%). This means that whereas expertise are conscious of the more durable financial circumstances in comparison with a 12 months in the past, the drop in confidence is barely increased amongst females.

Growing significance of LinkedIn and Instagram to interact with future expertise

Abilities are more and more utilizing social media channels, reminiscent of LinkedIn and Instagram, as a channel to find out about employers and organizations. Social media was ranked as probably the most used communication channel amongst expertise (62%), exhibiting a 7% improve from 55% in 2022.

On-line job boards (second most used communication channel) and employer’s profession web sites (second most used on-line platform) are additionally nonetheless necessary sources for college students to search out out about employers. With a spread of at the least 4 channels as sources of data on their most well-liked employer, this demonstrates how abilities are guaranteeing they do enough analysis when deciding on the place to use and what presents to simply accept.

Commenting on the prevalence of social media getting used as a software of reference and affect, Parsons stated, “Our information signifies college students incessantly flip to social media as a supply of data to study extra about potential employers. College students extremely worth insights on the subjects that matter probably the most to them, reminiscent of remuneration and advantages, coaching and growth alternatives, development pathways and dealing environments. Employers want to make sure they’re leveraging these channels with a purpose to keep away from being neglected by their focused future expertise. ”

About Universum  

Universum is a data-driven employer branding company. Based in Stockholm, we at the moment are lively in over 60 international locations, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, carried out in over 60 markets worldwide, surveyed a couple of million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our purchasers with the analysis, technique, and inventive options they should compete extra successfully for expertise.  

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